northam.media

05/08/2026

08/03/2025

📉 "Why Is My Cost Per Lead So High?!"
It’s not always your ad strategy. Sometimes the problem is hiding in plain sight 👀👇

5 Unexpected Things That Can Tank Your CPL:

1. 📱 Slow or Broken Landing Pages
→ If your page takes forever to load or doesn’t work on mobile, people bounce before they convert.

2. 💬 No Follow-Up System
→ You’re paying for leads and ghosting them? Automate your responses or watch your CPL climb.

3. 📸 Bad Creative = Low Clicks
→ Stock photos, boring headlines, or weak CTAs are ad killers. No clicks = no leads.

4. 🎯 Targeting the Wrong Audience
→ If the people clicking aren’t a good fit, you’ll get junk leads or none at all.

5. 🧱 Asking for Too Much, Too Soon
→ That 9-field form might be scaring people away. Simplify your opt-in flow!

Fix these, and watch your CPL drop like it should.

07/29/2025

2025 Marketing, Done Right ✅

📉 TOSS IT.
Hard sells, pixel-perfect videos, and "just checking in" posts? Yeah… those aren’t it anymore.

📈 TRY THIS.
If you want attention and conversions in 2025, it’s all about:
✔ Story-driven content that builds your brand
✔ Real people > high-production polish
✔ Owning your audience with first-party data
✔ Posts that actually start conversations

The game has changed. Don’t just keep up — stand out. 👊

07/24/2025

📲 What’s a CRM—and Why Should You Care?

If your customer data lives in scattered spreadsheets or sticky notes, it’s time for a better system.

A CRM (Customer Relationship Management) platform keeps everything in one place—contacts, conversations, purchase history, follow-ups, and more. But it’s not just about being organized. It’s about working smarter.

Here’s how a good CRM can grow your business:
✅ Automate texts & emails to leads
✅ Send personalized offers (think birthdays & loyalty rewards)
✅ Track the full customer journey—from ad click to sale
✅ Follow up automatically, so you never miss a warm lead
✅ Feed real data back into Facebook & Google Ads to convert better

Whether you’re a one-person shop or scaling fast, a CRM helps you deliver the kind of experience that turns browsers into buyers—and buyers into loyal customers.

🧠 Want help choosing the right CRM or setting one up to work for you? We’ve got your back.

07/19/2025

📌 Stop Guessing. Start Growing.
There’s a better way—and it starts with clarity.

Smart strategy isn’t about guessing what might work. It’s about understanding your audience, tracking what matters, and making confident moves that drive real growth.

Whether you’re building a brand from the ground up or scaling what’s already working, this guide will help you cut through the noise and build a marketing plan with purpose.

👉 Read the blog: Marketing Without the Guesswork

https://northam.media/uncategorized/how-to-create-a-marketing-strategy-that-doesnt-rely-on-guesswork/

05/03/2025

If you can't track it, you can't improve it.

Running ads to drive real-world sales?
Then you need to connect your CRM to offline conversion tracking — and finally see which ads are actually bringing people through the door.

In our latest blog, we break down:
✅ What offline conversions are
✅ How to track in-store sales using your CRM
✅ Tools and tips to get it set up quickly

Stop guessing. Start growing. 🚀
Read the full post here ➔ [link]



https://northam.media/uncategorized/using-a-crm-to-track-in-store-sales/

04/30/2025

Are you using a CRM? Automations help stay engaged with customers which means more conversions. If you aren't using CRM automations, you're missing out! From offline conversions and email/sms, to optimizing ads based on live feedback from CRM data, it's critical for an online business in 2025.

https://northam.media/general/what-is-a-crm-customer-journey-101/

02/27/2025

Getting back on the video grind, need more SD content for my reel 😂

10/05/2021

Saint shredding blessings for 🙏🙌

10/03/2021

Guitar fusion at the beach with 🎸