Superhero Design Co

Superhero Design Co I specialize in branding, packaging + website design for small businesses and entrepreneurs. Hi! I’m Melissa, a branding & web designer in San Diego, California.

I work with you personally to ensure that your business communicates the right message effectively through branding and visual graphics. With over a decade of experience, I know what it takes to take your brand to the next level.

Meet Wednesday: The ultra-modern, high-impact website template for personal brands & creative agencies EXCLUSIVELY for S...
05/19/2026

Meet Wednesday: The ultra-modern, high-impact website template for personal brands & creative agencies EXCLUSIVELY for Squarespace 7.1 🌹⁠

With scroll-stopping visuals and effortlessly edgy transitions, Wednesday lets you curate a brand that’s impossible to ignore from Day 1 so that even if you’re trying to land your first ever clients your business feels way ahead of the game. ⁠

My goal with designing Wednesday was to push the limits of Squarespace and create a template that looks as advanced as a Showit template without the difficulty and investment. The result? A one-of-a-kind, ultra professional template that ticks all the custom aesthetic boxes of a Showit Template whilst reaping alllll the juicy, beginner-friendly benefits of Squarespace. ⁠

My easiest to launch, lowest-investment template EVER that has some of my favorite branding of all time… Check⁠ ☑️

One of the biggest benefits of this template is that since this is one of my first Squarespace exclusives you’ll be getting a rare opportunity to launch a website that truly feels 100% unique (which is a lot harder on Squarespace!) without the custom pricetag, so if you’re a trendsetting brand checking it out asap is a MUST. ⁠

Scroll the post to see exactly why I’m so obsessed with Wednesday and comment ‘WEDNESDAY’ for an instant demo link straight to your inbox ✉️

Squarespace vs Showit... Use this post to find the perfect match for your goal 👇🏻⁠⁠OR if you’re a designer torn between ...
05/14/2026

Squarespace vs Showit... Use this post to find the perfect match for your goal 👇🏻⁠

OR if you’re a designer torn between which platform you should be building templates for, this is your cheatsheet for deciding which host will best support your niche’s needs!⁠

There’s no one-size-fits-all answer to which platform is better. You could argue Showit is ‘better’ because it gives you more freedom, but the reality is that isn’t what every new business needs (My sales have only grown, which is all the proof I need!) so in this post I’ve broken down what Squarespace and Showit do best depending on your goal.⁠

Low investment costs, sustainability, upscaling with blogs, SEO & Searchability... I’ve covered it all ✨️ (And if I’ve missed anything, feel free to DM me for a bespoke recommendation!)⁠

PLUS, if you’ve read this post and decided Showit is the best platform for your goals, scroll to the end for a FREE Superhero Design Template you can use to get started before you commit to test if it’s right for you with no investment! Comment ‘PLEASE’ and I’ll send a link straight to your inbox 💌

PSA: If you aren’t using Lummi you are missing out on the BEST AI resource out there for designers 🎨⁠⁠One of the most co...
05/06/2026

PSA: If you aren’t using Lummi you are missing out on the BEST AI resource out there for designers 🎨⁠

One of the most common questions I’m asked ALL the time is “Where are you getting your new template stock photos?” and I’m here to ungatekeep the secret: It’s Lummi AI.⁠

Finding high-quality stock images for website templates used to be time consuming, energy draining and expensive — I’d spend hours piecing together random free stock images to attempt to get a brand story that felt even slightly cohesive (a near impossible task — If you know you know!)⁠

But now tools like Lummi exist that make image sourcing not just efficient, but actually fun! It feels like a creative playground, and I’ve even found images I’ve loved so much that have inspired entire templates.⁠

My favorite part is that there are so many amazing image sets that look like full shoots and have already been generated, so you can start saving cohesive images right away. And if you want more content with a similar vibe you can just prompt it effortlessly!⁠

It’s mostly free to use — There’s an hourly download limit, but for zero investment it’s an incredible deal. AI tools can be a controversial topic but I’m a big supporter of professional tools like Lummi that make web design more accessible so anybody can start their journey as a designer without money being a roadblock.⁠

Save this post and try it out! I’m always on the hunt for the BEST new tools and resources for web designers — Comment ‘FREEBIE’ and I’ll send even more free valuable design resources straight to your inbox 💌

These phrases are SO good they almost feel hypnotic 🔮 Stop only focusing on SEO & steal these instead!⁠⁠Reminder: Having...
05/01/2026

These phrases are SO good they almost feel hypnotic 🔮 Stop only focusing on SEO & steal these instead!⁠

Reminder: Having great SEO doesn’t mean you’ll actually make sales. Turning clicks into conversions is all about having ultra-persuasive copy that ticks all of the boxes for human customers, and the goal is to make them fall in love.⁠

Here’s how to position your templates as the must-have:⁠

🚀 After years of trial and error I’ve found that what template buyers want the most is to know they’re buying a product that’s beginner-friendly, fast, and full of lifetime value⁠

🚀 Use adjectives to describe your templates that make people feel — Functional words are a must but they won’t create copy that stands out⁠

🚀 Don’t waste copy talking about the design itself (that’s what visuals are for!) — The average attention span will only read a few sentences, so focus on the results your template will give them⁠

I know this is a strategy that works, because it’s the exact one I use when I create listings that give me 5-figure months!⁠

Trust me — Ignore ChatGPT and use these instead! Save this post, load them up into your listings and watch your conversion rate soar 🏆

Did my sales plummet? Was I forced to pivot? Here’s the honest truth⁠ ☕️⁠Short answer? No.⁠The answer I feel like I need...
04/28/2026

Did my sales plummet? Was I forced to pivot? Here’s the honest truth⁠ ☕️

Short answer? No.⁠
The answer I feel like I need to share with everyone? I realized I was holding myself back and it was just the right time and logical move for my business. ⁠

And I want to share my story in case it feels like it could be your time, too!⁠

Let me preface this by saying adding extra platforms is NOT the best way for every designer to upscale. It’s not down to skill (because designing templates with Squarespace is considerably easier than Showit!) but instead depends on where you’re at with managing your business.⁠

But if you are in control and ready to upscale, adding Squarespace templates as an addition to your business could be your fast track ticket to doubling your revenue in weeks. (I really wish I’d listened to the DMs and done this a year ago!)⁠

I lived and learned so you don’t have to, which is why I just launched a new blog post with EVERYTHING you need to know about whether this should be your next move, too — you can learn everything you need to know about the benefits of each platform and all the advantages/disadvantages you need to consider so that you can upscale in a way that makes your business, not breaks it.⁠

Comment ‘SQUARESPACE’ and I’ll send you a link to the full post right now! You can also browse my new Squarespace listings to see exactly how they compare to my Showit shop, and check out my designer courses (some are free!) for how to launch a scalable template shop.⁠

More posts on Squarespace coming soon — Keep your eyes peeled!

PSA: Superhero templates are finally available for SQUARESPACE⁠! 📣⁠You’ve been asking for this for years and they’ve fin...
04/24/2026

PSA: Superhero templates are finally available for SQUARESPACE⁠! 📣

You’ve been asking for this for years and they’ve finally arrived — 5 of my favorite, most viral Showit designs are now available on Squarespace! If you’re building your first ever website for your business or designing websites for clients, this is going to be gamechanging 💥⁠

Squarespace is the simplest platform to use if you’re completely new to website building and can’t wrap your head around Showit, so if you’re investing in your first website with zero experience and can’t afford a custom designer pricetag this is your holy grail for launching a killer website ASAP. Plus, these designs are slightly cheaper than my Showit templates so you’re saving even more money to build your business.⁠

If you’re a Showit web designer, offering Squarespace designs is an AMAZING way to effortlessly upscale your business and book out faster. More and more new business owners are hosting on Squarespace for its ease and accessibility, and now you can use the templates you love to give them the same gorgeous, custom-look they’d get with Showit.⁠

As with my Showit Templates, ALL of my Squarespace templates can be customized for YOUR clients. ⁠

If you’ve been looking for a smarter way to grow your business and launch the perfect website, this is it!⁠

Astra Maven, Ava Maison, Ava St Clair, Kayla Skye and Lillian & Oscar for Squarespace are all available now — Be one of the first to get your hands on them via the link in my bio ✨ I can’t wait to see what you create!

My first EVER Superhero Template for fitness brands & coaches has finally arrived — Meet Nova Fit, for wellness trendset...
04/21/2026

My first EVER Superhero Template for fitness brands & coaches has finally arrived — Meet Nova Fit, for wellness trendsetters craving that effortlessly editorial edge 🎾⁠

THIS is what Sport x High fashion looks like.⁠

I designed Nova Fit because I noticed the template market was missing a design that perfectly blends fitness with a distinctly editorial style. And this was the result — A gorgeous, template that ticks ALL the boxes for effortless conversion in health and wellness niches with that powerhouse it-girl feel.⁠

Just because your niche is sports related, it doesn’t mean you have to compromise on channelling that effortlessly modern, editorial vibe that makes you and your dream clients swoon.⁠

Genuinely — I’m OBSESSED with this template. As with all of my other templates it’s completely customizable, but if you’re just starting out or aren’t in love with your current branding kit Nova’s default fonts and colors are striking, unique and to die for! If you want a done-for-you website ready to launch ASAP, this is one of my best templates ever for you. ⁠

This is the kind of template that will instantly make your business a standout from the rest (even from Day 1!) since nothing else like it exists yet, so if your goal is to become a trendsetter and book out Nova is your perfect match. It’s not for the faint of heart 👟⁠

You can demo Nova fit right now for Showit by tapping the shop link in my bio or commenting ‘NOVA FIT’ for a link straight to your inbox! 📩

PSA: You can launch your web design career in 2 weeks with ZERO experience ✨️⁠⁠All you need is a no-BS roadmap, and thes...
04/16/2026

PSA: You can launch your web design career in 2 weeks with ZERO experience ✨️⁠

All you need is a no-BS roadmap, and these are the only 5 steps you need to take to go from Day 0 to launching your dream career!⁠

Whether you’re studying design, or are just a Mom looking for a career change to have more time and financial freedom, the steps are the same and anybody can take them! (And trust me — I know they work, because they’re exactly what I did!)⁠

If there’s one thing I want everybody who’s followed my journey to know, it’s that if you’ve ever thought “How did she do that?” this is a path that’s here for you too! I genuinely believe that if I can do it, anybody can.⁠

My biggest goal for the future of Superhero Design is to make web design and the amazing life-changing freedom that comes along with it accessible to everyone, with courses that are affordable and ACTUALLY doable for busy women. ⁠

Which is why I’ve launched a FREE Web Designer Starter Kit so you can start your journey from scratch with zero investment and a roadmap that works without the extra fluff! Comment “STARTER KIT” and I’ll send a download link to your inbox right now ⁠

Save this post, screenshot the checklist & let this be your sign to go from Day 0 to Day 1! It’s never too late and you have nothing to lose ✨️

Search these names to find the best-of-the-best stock photos for your designs and content 📸⁠⁠These are some of my holy g...
04/14/2026

Search these names to find the best-of-the-best stock photos for your designs and content 📸⁠

These are some of my holy grail, go-to photographers for when I’m designing! Pexels and Kaboompics are both incredible resources for non-stock photo looking stock photos (Who remembers early 2000s Shutterstock!?) if you prefer real imagery that isn’t AI.⁠

Plus, Kaboompics just launched a new “Brand Photoshoots” section! So instead of having to piece together random shots to appear like they came from the same place, you can now find full shoots to make your content look even more professional and less stock-y. I’ve included a few of my favorites!⁠

All you need to do to find these images is go to the source website and type the names/keywords directly into the search bar!⁠

Save this post for your next project! 💥

Revamping the titles of my Etsy listings increased my sales by 200% in just one month — Here’s my cheat code.⁠⁠First thi...
04/02/2026

Revamping the titles of my Etsy listings increased my sales by 200% in just one month — Here’s my cheat code.⁠

First things first, you have to be real with yourself (I definitely did, and felt instantly humbled) — Etsy isn’t the problem, your strategy just isn’t relevant in 2026.⁠

It’s so easy to roll with Etsy’s AI title suggestions because they’re right there… but those are designed to follow patterns and NOT helped your shop stand out to real human buyers.⁠

What actually works? A title that speaks to both Etsy’s algorithm AND real people.⁠
Here’s the simple formula that revived my listings almost overnight:⁠

Platform + Niche | Style | Solution⁠

Scroll the carousel to find out how to use the formula for your own store! And trust me, the extra $3000 in my account are all the proof I need that it works, and can work for anyone!⁠

The examples in this post are based on website templates, but the format works for any niche. Just sub in the relevant products and pain point solutions for your niche! ⁠

For an even deeper look into my new strategy that quadrupled my income on Etsy last month, comment ‘ETSY’ and I’ll send you an instant link straight to your inbox! (It’s 100% free! No sign ups, just instant value)⁠

And if you want a bank of over 70 high converting SEO keywords for your titles, check the last post in my feed!

If you’re an Etsy seller or digital product creator, try rewriting your titles using this formula and see what happens 💪

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