White and Salt

White and Salt Purposeful branding and website design that cultivates connections and grows your business

04/06/2026

A look into a $10K brand, packaging, and naming project for Maeve. đŸ€

The founders came to us with a *really* clear vision for a skincare line for motherhood and growing bellies, and our job was to take that and actually bring it to life in a way that felt aligned across everything.

We always start with strategy and really understanding the brand first, then move into moodboards so we can visually see where it’s going before we ever touch naming.

From there we went deep into ideation and brainstorming (lots of back and forth, lots of iterations) until we landed on a name that actually felt right. Then we moved into a full brand intensive and packaging, which is where everything really started to come together.

We’re currently booking projects for Q2....if you’ve been thinking about working together, you can inquire through the link in our bio!!

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]

There’s a point in business where things are *technically* working, but the work itself doesn’t feel as fulfilling anymo...
01/30/2026

There’s a point in business where things are *technically* working, but the work itself doesn’t feel as fulfilling anymore.

Clients are coming in, projects are moving, and from the outside it can look like momentum. But internally, there’s this quiet sense of being capped or stretched or a little disconnected from the kind of work you actually WANT to be doing.

When I see this show up, it’s usually not because someone has lost their passion or stopped caring. Most of the time, it’s because their role hasn’t shifted yet. They’re still deeply rooted in ex*****on, even though the business is asking for a different kind of leadership.

A “good” project can pay well, look nice in your portfolio, and come from kind clients, but still feel underwhelming when your thinking and perspective aren’t what’s being valued yet.

This transition, from doing the work to leading the work, is something most designers aren’t taught how to navigate. Without clear systems, team structure, and a defined leadership role, the business keeps pulling you back into the day-to-day, no matter how capable you are!!

Design Business Mastermind is the space I created exactly for this stage. It’s a four-month, high-touch container for studio owners who are ready to step out of constant ex*****on and build a business that can support both their vision AND their life. Applications are open!!

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]â đŸ€

09/04/2025

Agency life humbles you reallll quick

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]

08/16/2025

Do you actually need to be the face of your brand? 👀

If you’re building a beauty, wellness, or fashion brand, especially in DTC, then you’ve probably wrestled with this *exact* tension. And the truth is
there’s no one-size-fits-all answer!

But there does need to be a face. A role. A person who connects your product to REAL people.

Whether that’s you, a creator, or a team member, someone has to carry the vision publicly. Someone has to be the bridge.

Sooo many founders avoid this altogether and try to make the product + packaging do all the work. And every time the growth is slower. The traction stalls. The brand doesn't land.

Because no matter how good your product is...connection > perfection!!

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]

08/04/2025

You’re not a beginner anymore
 but you’re definitely not scaled.

I like to call it...the messy middle. đŸ€Ł

You’ve got clients, you’re booked out, you’re doing everything right, and yet growth *still* feels out of reach. Because no one teaches you how to build margin with your time, your money, or your brain.

This was the hardest stage of business for me. I stayed here for years. If you're stuck in the $3K–$5K client loop and can’t see a way out, comment "DIMT" if you want the blueprint I wish I had back then.

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]

05/26/2025

Words hurt, okay??

If we were to start a wellness brand TODAY, we'd definitely skip the sad beige aesthetic and all of the "zen" clichés.Th...
05/25/2025

If we were to start a wellness brand TODAY, we'd definitely skip the sad beige aesthetic and all of the "zen" clichés.

That's not just a personal preference...it's STRATEGIC. We've worked with too many wellness brands that come to us with that exact branding, and there's a reason it doesn't work.

Everyone is doing it!!

Here's what we *would* do if we started a wellness brand today:

→ Pick a hill to die on. Are you anti-diet culture? Obsessed with science-backed rituals? Say it LOUD and proud.

→ Design that makes customers look twice. Forget the leafy greens and muted neutrals. Shake it up with something bold, unexpected, and impossible to forget.

→ Brand voice that actuallyyy talks like a human. Less “nourish your soul,” more “let’s actually fix your gut.”

→ Authority from day one. Instead of trying to please everyone, go all in on your niche. Thought leadership, strategic content, and unapologetically owning your space.

→ Proof you can’t ignore. Utilize the heck out of client results. Post social proof that makes it impossible for them to scroll past you.

Sooo what?? Are you ready to launch yours now? (the right way). DM us to book your discovery call.

This time last year, our client bookings took a dip.It was a “refreshing our email to feel something” type of slow. 😅THI...
05/23/2025

This time last year, our client bookings took a dip.

It was a “refreshing our email to feel something” type of slow. 😅

THIS year, we're booked until June!! (Yes, even during what’s usually our slow season.)

If you're wondering what changed...honestly not much lol. As much as we want to say that there was some sort of secret recipe to getting those clients to finally book, there just wasn't.

We just got wayyy more intentional with how we show up. No more random posts or hoping something sticks. We honed in on our message, showcased the strategy behind our work, and started speaking *directly* to the brands we actually want to work with.

Our DMs aren't just full...they're full of the RIGHT clients. The brands who actually get it and trust us to lead their vision.

If you’ve been thinking about working with us, consider this your sign. Our books are filling up fast, and we’d hate for you to miss your chance!! Visit the link in our bio to book a call.

whiteandsalt.com/contact

I’m grateful to say that I’ve built a team structure I’m confident in
but that doesn’t mean it hasn’t been rocky getting...
05/22/2025

I’m grateful to say that I’ve built a team structure I’m confident in
but that doesn’t mean it hasn’t been rocky getting to this point.

In the early days of my business, I genuinely thought I had to do everything myself. I didn’t know what to outsource first, who to hire, or how to stop being the bottleneck in every project. I kept thinking, “If I just work harder, I’ll figure it out.” đŸ« 

That’s not how it works lol.

Over time (and a lot of learning the hard way), I finally landed on a structure that lets me lead as the creative director and strategist while having the right people in the right roles to support our clients and deliver truly high-level work.

Now, we don’t just take on clients, we partner with them. We lead their brand strategy, bring their vision to life, and make sure the end result isn’t *just* pretty, it creates results.

And we’re ready to take on a few more.

If you're ready for a brand that actually works (not just looks good), book a discovery call!!

whiteandsalt.com/contact

If you’ve ever caught yourself pouring HOURS into tweaking mockups, reorganizing your Notion board (again), or designing...
05/21/2025

If you’ve ever caught yourself pouring HOURS into tweaking mockups, reorganizing your Notion board (again), or designing the perfect Instagram post
only to realize it didn’t move the needle one bit, you’re not alone. 🙃

We’ve all been there (can I speak for every designer, please??)

But, time spent doesn’t always = value earned. Especially not the kind of value that lets you confidently charge more.

Designers who raise their rates and actually book those projects are not *just* getting better at design. They’re getting sharper at what they spend time on.

Not pixel pushing. Not moving things "a little to the left" for the fourth time.

I'm talking:

→ Asking the right questions in discovery so clients trust your direction
→ Building frameworks that position you as the expert
→ Learning how to articulate the real transformation you bring to the table

That’s the work that gets you booked for $10k projects, not just admired on the portfolio section of your website.

If you're ready to shift your time toward the stuff that actually changes your business for the better, I've got something that’ll help.

Sign up for our email list so you don't miss it ;)

You don’t need another Canva template. You need a stable business model. 👀If your projects feel a little all over the pl...
04/30/2025

You don’t need another Canva template. You need a stable business model. 👀

If your projects feel a little all over the place, your pricing still makes you second-guess yourself, and your Slack messages are full of “quick tweaks,” it’s not because you’re not working hard enough.

It’s because no one ever showed you how to *actually* build a business.

A business that holds up when clients push back.

That gets you paid for your thinking, NOT just your output.

That doesn’t rely on 10 new clients a month just to stay afloat.

That’s the kind of foundation we build inside BDMT.

Not fluff. Not filler. Just the systems, strategy, and clarity that actually move the needle.

Ready to stop wasting time on the things that don't move the needle? Enroll today.

whiteandsalt.com/bdmt

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Carlsbad, CA
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+17608078665

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