05/19/2026
Within the last 10 years, the millennial generation has taken entire industries by storm including casual dining, department stores, and cable TV providers.
As a millennial who runs an animal health marketing agency, I can attest to how we think differently, shop differently, and feel differently when it comes to our pets and having novel expectations for our veterinary practices. It pays to understand us.
This article will serve as a crash course in millennial thinking, from how we choose to why we stay, how we’ll spend, and everything in between.
Learn how to steer more millennial pet parents to your practice by using effective communication, enhancing your social media content, and adopting a customer-centric approach.