Ampfactor

07/21/2022

Ditch the form fills - no one likes them anyway. Only 1.5% to 3% of people (depending on the industry) actually fill them out. You want to really get more ROI from your sales and marketing spend then start looking at intent data. And identify those multiple members in a buying council who are in-market to buy. If you use intent data and add in personalized messaging then you’ve hit a home run. Serious B2B buyers want personalized messaging and they like to interact with a variety of assets (ads, email, landing pages to name a few). Understand your buyers, their pain points and whether or not they are showing intent and you’ve gone from making educated guesses to being more laser focused in your prospecting efforts.

03/30/2022

Ampfactor is actively looking for a passionate Motion Graphic Designer. If you believe your skillset could be a pillar in our growing organization, apply and message me! Let's chat!

https://app.eddy.com/careers/ampfactor/4c2675f7-4d95-46f3-9ce3-316707e21802

03/25/2022

An ideal customer profile (ICP) is often the starting point for a great ABM program. Do you know yours?

Your ideal customer profile (ICP) is a description of the best-fit company (not person) to sell your products or services to.

03/24/2022

Our CEO, Blake Williams, was on Alice Heiman's "Sales Talk for CEOs" podcast recently. Check it out.

Account-based marketing is one of the hottest growth strategies right now (note: it's not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. If you're a CEO who wants to unleash the power of account-based marketing in your own b...

03/23/2022

We've spent a long time talking about lead scoring as marketers. It's time to start talking more about account scoring.

Lead scoring is yesterday's news. You should be scoring your accounts as well as the contacts within your accounts. Know your buying council!

03/22/2022

If you're looking for someone to help with an account based marketing (ABM) consulting engagement, read about how that might work best.

How to make sure your ABM initiative doesn’t end in failed ABM pilots, poor results, or mismanagement

03/21/2022

Did you know that old school marketing principles apply to the new world of ABM? Check out how the LOC - list offer creative -- model works for ABM.

The old concept of list offer creative also works when developing B2B and ABM programs.