Root & Branch Digital Marketing

08/12/2020

Blog posts that are unique, helpful, and well-written can be an important part of increasing visibility on the Google SERP and driving traffic to your site. Here are 9 tips to read before you write the next piece of SEO content, beginning with step 1: Have your keyword target in mind before you start writing.

SEO writing is more than just creating a compelling piece of content (although that's important!). Read our 9 steps to doing SEO like a pro.

08/05/2020

For a business with a brick and mortar footprint, few platforms are as easy and useful as Google My Business for boosting online visibility. GMB is a free platform that can boost local SEO, inform customers and promote your business, and claiming and optimizing your Google Business listing is a great place to start. Review our tips here and get one step closer to more free search visibility.

Looking to accelerate your digital marketing efforts this year? Read our top 7 Google My Business tips for 2019 in the Root and Branch blog.

07/30/2020

Is tag management part of your digital marketing process? Having a tag management system like Google Tag Manager (GTM) can keep the backend of your website clean by consolidating your tracking codes in one place. Plus, it unlocks the ability to implement advanced event tracking that otherwise isn't available with Google Analytics alone. Click here to learn the ins and outs of setting up Google Tag Manager on WordPress, including some important vocabulary terms.

This is an 5 step guide showing how to install Google Tag Manager on WordPress. Step 1, log in to Tag Manager at tagmanager.google.com

07/23/2020

Blogs are the perfect way to convey your thoughts with others. They provide an effective way to build brand awareness while providing the reader with relevant information. When brainstorming new ideas and ambitious plans for your business, you don’t want confusion on how to operate a website to slow you down. Wix is easier to use than you may think, and we’ve broken it down here for you here.

Start sharing about your business and expertise with blog posts. This guide will walk you through the steps of setting up your own Wix blog.

07/15/2020

Squarespace is #5 on the list of most popular CMS platforms by use after (WordPress, Shopify, Joomla, and Drupal). While it can be comfortable sticking with the platforms you know, branching out to try new resources can be a good idea too. If you decide to experiment with something new, check out this blog on 5 key elements of Squarespace publishing.

Working with Squarespace blogs is a different than WordPress. We wrote this basic guide as our SEO adventure took us to the Squarespace CMS.

07/08/2020

In most cases, the customer is always right, even when they aren’t. It’s important to give customers the best care possible, whether by offering discounts or solving problems for them. On the other hand, you don’t want to give away too many freebies when a simple reply may have done the trick. So what is the right amount of customer care? Here are 4 basic principles that we think are worth keeping in mind.

It's 2018 and somehow we continue to see examples of businesses not prioritizing customer care. This is a major mistake and a huge opportunity.

07/01/2020

Letting someone else control your PPC campaign can feel nerve-wracking, but Google's automated bid strategies are getting better and can often be the most efficient way to manage paid search campaigns.

As long as conversion tracking has been set up properly, using smart bidding can remove the pressure and time constraints of manual CPC bidding and delegate more of the work to Google.

Instead of spending time manually adjusting bids, try Google smart bidding and you can give up control and get real results.

06/24/2020

With the recent success of online retailers, communicating with your consumers virtually is more important than ever. Only 12% of customer reviews are addressed or answered by many companies, leaving a huge margin for improving your community engagement. Read more about why Community Engagement can mean increased customer loyalty and sales.

Community management can help your business build customer loyalty and a positive online presence. Learn more about why it’s important.

06/17/2020

Online spending was 16.2% of all retail sales in Q1, 2020, up from 15.0% in the same quarter in 2019. And it doesn't seem to be slowing down any time soon. Maybe now is as good a time as any to get started with Google Shopping if you haven't done so already. Check out the guide linked below and read the update on Ecommerce sales trends from Digital Commerce.

Ready for ecommerce product ads? This detailed guide shows how to set up Google Shopping, including Merchant Center and Shopping Ads.

02/28/2020

Curious about what it takes to be an SEO writer? We asked one of our own content writers to get the inside scoop. SEO writing is a great way to learn more about the SEO world and enhance your content writing skills. Learn more at the link below! 👇

Being a contract SEO writer can challenge your creativity and SEO writing skills. Learn 5 things you need to know in the Root & Branch blog.

02/18/2020

Having a community management strategy or a Community Manager on your team is a great way to actively engage with your audience and promote positive brand sentiment overall. Check out why we believe community management is important for your business and overall social media strategy!

Community management can help your business build customer loyalty and a positive online presence. Learn more about why it’s important.

02/15/2020

Are you just getting started with Google Manager and don’t know where to start?

Button click tracking is a great place to get going, Check out this step by step guide in our latest blog. 🤓

https://www.rootandbranchgroup.com/button-click-tracking-set-up/