Denim Marketing

05/29/2026

13 years of strategy, leadership and builder marketing expertise. 🎉

From Account Coordinator to VP of Client Services, Courtney Stewart has spent the last 13 years helping shape Denim Marketing into what it is today. 🎉

Her leadership, strategy and dedication continue to make a lasting impact on our team, our clients and the homebuilding industry.

Happy work anniversary, Courtney. We’re lucky to have you on Team Denim. 👖

Have you had the chance to work with Courtney over the years? Drop your favorite memory, lesson or Courtney moment in the comments below. 💙

05/28/2026

What a year at ! 🎉

We're so proud to share that both of our sessions landed in the Top 5 Attended in the Sales & Marketing Track at this year's The International Builders' Show (IBS):
🥈 #2: Budget-Friendly Marketing | Carol Morgan
🏅 #4: Out With the Old: Modern Marketing Plans That Actually Work | Courtney Stewart

Thank you to everyone who showed up, asked questions and made these sessions so memorable. Your energy is exactly why we love the Builders' Show.

Speaking submissions for 2027 are in, and Carol is hoping to be considered for her 21st year on the IBS stage.

We're already looking forward to seeing the home builder community back in Las Vegas next year! 🎲

05/27/2026

Happy one-year work anniversary to Caitlyn. 🎉

Since joining Denim Marketing full time as an Account Coordinator after a stint as our intern, Caitlyn has brought creativity, positivity and strong PR skills to our team every day. From pitching stories to supporting client strategy, she’s become an important part of Team Denim in just one year.

We’re so glad you’re here, Caitlyn. 💙

Share your favorite Caitlyn memory in the comments.

05/26/2026

Our June Sales & Marketing Power Hour is taking a little summer vacation. ☀️

But the conversation is far from over. A new date is coming soon, and we can’t wait to get back to the conversation.

Register for the series now to get automatic updates the moment we're back, and catch up on past episodes anytime on your favorite podcast platform.

🎧 Catch up on previous episodes and register for updates at the links in the comments. 💬

What’s been your favorite Power Hour topic or takeaway so far? Drop it below.

05/15/2026

Small builders deserve big marketing. 👖

We just launched the Denim Marketing Small Builder Package, a streamlined, strategic marketing solution built specifically for custom builders, BOYL builders and developers who are ready to show up where buyers are searching.

Here's what it includes:
✅ Strategic marketing planning
✅ Public relations
✅ Blogging for SEO and AI search (GEO)
✅ Organic + paid social media

No piecemeal vendors. No DIY guesswork. Just consistent, professional marketing that builds visibility and credibility over time.
If your marketing has felt like a patchwork solution, it's time for a comfortable fit. Read more at the link 👇

Our small builder marketing package includes PR, blogging, email and social media designed to boost visibility in Google and AI search.

05/13/2026

Are your buyers finding you on social, or finding your competition instead? 🔍

Homebuyers search Instagram, Pinterest and YouTube the same way they used to search Google. They're looking for walkthroughs, floor plans and honest opinions before they ever call a sales center. If your content isn't showing up in those results, someone else fills the gap.

We broke down exactly how social search works for home builders in 2026 and what you need to do to get found earlier in the buyer journey.

Find the full guide in the comments! ⤵️🗨️

05/11/2026

Denim Marketing finished the HomeAid Georgia Essentials Drive as the second-highest fundraising team, and we're grateful to everyone who made that possible. 💚🍼

Carol Morgan serves as president of both Denim Marketing and HomeAid Georgia, and her commitment to this drive set the tone for the whole team.

HomeAid Georgia provided more than 500,000 items (diapers, wipes and essential supplies) to more than 40 nonprofit partners assisting mothers and babies experiencing homelessness. This is HomeAid Georgia's BIGGEST Essentials Drive Ever!

Thank you to every client, partner and friend who donated!

05/08/2026

Your blog isn't a content task, it's your best salesperson.

While your sales team is with buyers, your blog is out there answering questions, showing up in Google searches and getting pulled into AI results.

It works at 11pm when a buyer is comparing communities from their couch. It works on weekends. It works after your sales center closes.

A well-optimized blog post builds compounding search traffic, the kind that brings new buyers to you months or years after you hit publish.

We've been writing SEO content for home builders since before most agencies understood what a blog was. If yours has gone quiet, it's costing you more than you think.

What does your blog do for you on a Tuesday night?

05/06/2026

Most builders are making the same mistake with build-to-rent...they’re marketing it like a for-sale community. That’s a problem.

BTR isn’t about long-term investment. It’s about speed, flexibility and convenience. If your messaging, website and lead strategy don’t reflect that, you’re slowing down leases and missing demand that’s ready right now.

We broke it all down:
• How positioning should shift
• Why your lead strategy needs to move faster
• What actually works on social
• Where PR fits into the BTR story

Same brand. Completely different playbook.

Read the blog → https://denimmarketing.com/btr-vs-for-sale-marketing-strategy

BTR and for-sale communities require different marketing strategies. Learn how positioning, lead generation, social media and PR differ.

05/04/2026

One company went from $10 million in revenue to just over $1 million in 18 months.💸

It wasn't just bad luck. It was a pattern: market complacency, a neglected digital presence and marketing treated as an afterthought rather than a business foundation.

Carol Morgan and Kimberly Mackey covered this real-world case study on a recent Sales & Marketing Power Hour with guest Laura Williams of InSync Media. The conversation gets into why marketing budgets get cut first, why that's exactly backwards and what a real marketing foundation looks like for home builders.

Catch the full recap on the blog: https://denimmarketing.com/a-cautionary-tale-one-companys-9-million-marketing-lesson

Discover how one home builder lost $9 million by cutting marketing, and what consistent investment can do to protect growth, market share and revenue.