S&A Communications

05/08/2026

Getting media attention takes more than just a good story. It takes the right angle, timing, messaging, and strategy 📣

In our latest blog, we break down the 8 things your PR strategist needs to get right to help your news stand out and earn meaningful media coverage. From crafting a compelling hook to understanding what journalists actually care about, these insights can make all the difference ✍️

https://sacommunications.com/blog/getting-media-interested-in-your-news-the-8-things-your-pr-strategist-needs-to-get-right/

Trying to get your story in the news? The journalists your PR team is reaching out to, or the news desks they’re calling, are likely already sorting through a flood of requests and story ideas. Let’s face it: the public relations space is more saturated than ever. News cycles that used to be 24 ...

04/02/2026

Episode 7 of Series 8 of the PRGN Presents podcast is live🎙

Megan and Johnny from Buchanan Public Relations and Communications in Philadelphia dive into why public relations is a strategic tool for small businesses, and they share practical tips for putting it into action!

Take a listen by clicking the link below ⬇

https://prgnpodcast.com/episode/pr-local-business-megan-yocum-johnny-reynolds

Megan Yocum & Johnny Reynolds talk about PR for small businesses and how public relations can be a valuable asset regardless of the size of the company.

03/05/2026

The PRGN Presents podcast is back with its latest episode.

In this episode, Tina Kozak explains that the rise of AI tools like ChatGPT and Perplexity AI is actually increasing the value of earned media. These platforms rely on credible third-party sources to generate answers, which means strong media coverage helps determine which brands appear when people ask AI for recommendations.

The takeaway is simple. Brands that invest in trusted, human-driven storytelling and credible media coverage are more likely to remain visible as AI reshapes how people discover information.

PR isn’t dead. It may be one of the most important investments a brand can make right now.

Click the link below to listen to the full episode 🎧

https://prgn.com/prgn-presents-podcasts/pr-not-dead/

12/18/2025

2026 is just around the corner, and marketing trends are expected to continue evolving. Is your organization prepared to stay relevant in this ever-changing landscape?
Check out this blog featuring five trends in search, social media, web design, and PR, along with insights from our experts at S&A Communications.
https://sacommunications.com/blog/marketing-in-2026-staying-relevant-in-a-changing-landscape/

12/05/2025

Miracle League of the Triangle is celebrating 20 years in 2026! 🎉
This incredible organization has made a lasting impact on the community, and we are proud to support their mission. If you would like to help us raise funds for this amazing foundation, you can donate by texting “GiveWakeGPS25” to 202-999-3805 or by visiting the link below:

🔗 https://lnkd.in/ft6oz

Thank you to everyone who donated during yesterday’s event. We appreciate you! 😊

11/19/2025

Stumped on how to take your marketing to the next level? Learn why Influencers are The Missing Piece to your Marketing Plan by checking out this blog: https://sacommunications.com/blog/influencers-the-missing-piece-to-your-marketing-plan/

10/08/2025

Storytelling isn’t fluff — it’s what transforms PR from broadcasting information to building connections! When brands commit to authentic storytelling, they don’t just inform their audiences; they inspire loyalty, advocacy, and long-term trust. Great PR starts with a great story.

To read the full blog, click the link below ⤵️

https://sacommunications.com/blog/storytelling-in-pr-connecting-brands-and-audiences/

Storytelling is as old as humanity, and has grown with us from cave paintings to TikToks. Over time, the way we share stories has evolved: myths and legends passed down by word of mouth gave way to printed newspapers, photographs, and film. Today, we have blogs, vlogs, and social media at our finger...

09/25/2025

Every day, AI is becoming more integrated into our daily lives. While it can be useful in certain areas, its impact on social media is often harmful rather than helpful.

In our latest blog, we discuss how AI is negatively affecting social media platforms⤵

https://sacommunications.com/blog/how-ai-is-negatively-affecting-social-media/

Artificial Intelligence (AI) seems to be everywhere. It’s integrated into many of the products and services we use every day. From cars to household appliances to much more, AI is omnipresent. While there are some benefits to AI, such as automating tasks and assisting with planning and organizing,...

09/05/2025

Search is no longer just about keywords. Algorithms and AI reward credibility and reputation, and building your brand’s trust and authority helps you earn both. Discover how your brand is being discovered online today and how public relations enhances both public trust and perceived authority in this post from Alessandra Malvermi of Sound Public Relations.

Click the link below to read more 🔽
https://prgn.com/ai-in-pr/ai-search-with-strategic-pr/

AI search favors brands that use PR strategically to boost their visibility and build solid and consistent reputation

08/19/2025

How can brands build authentic influence in the evolving Asia-Pacific region? In the final episode on PRGN's 2025 Influence Insights research, Andy See of Perspective Strategies in Malaysia unpacks the Network’s 2025 survey results. He offers an APAC perspective on the importance of trust, reputation, and adapting strategies to local norms with Bill Southard of Southard Communications in this episode of the PRGN Presents Podcast.

https://prgnpodcast.com/episode/brand-influence-asia-pacific-andy-see