Fruchtman Marketing

08/14/2026

I’ve been doing this long enough to know that some of the best client conversations don’t happen in a conference room. Sometimes they happen somewhere around the 7th tee.

The brand alignment is so strong, even the golf bags got the memo.

Great Friday on the course with a great client, Keith from Lewis Jewelers. This is the tough part of the job. 😂

08/07/2026

🎤 The outsider perspective is headed to Atlanta.

On August 21, Fruchtman Marketing CEO Erin Moyer-Carballea will join Andrea Hill at ’s Retail Fusion for “The Outsider Advantage: What Jewelry Retailers Can Learn from Entertainment & Lifestyle Brands.”

Drawing on Erin’s experience across entertainment, health, and lifestyle brands, the conversation will explore what independent jewelers can learn from outside the industry — from taking smarter creative risks and moving beyond product-first content to building stronger consumer connections through storytelling.

Fresh eyes can be powerful, especially in an industry built on legacy. We’re excited to see Erin bring hers to the stage. 🎙️✨

Learn more about the session: https://www.atlantajewelryshow.com/fall-2026f-sessions/the-outsider-advantage-what-jewelry-retailers-can-learn-from-entertainment-lifestyle-brands

06/16/2026

Jewelry marketing has changed dramatically over the years, from storytelling-driven TV commercials to today’s digital-first landscape. But as Ellen Fruchtman reflected in her recent exit interview with Rob Bates for The Jewelry Wire, the foundation of great jewelry marketing is still the same: connection.

This week’s Factoid looks at why emotion, storytelling, and customer relationships continue to drive strong jewelry marketing.

Read the full Factoid here: https://fruchtman.com/blogs/findings/the-more-marketing-changes-the-more-emotion-matters

06/16/2026

Your inventory may get their attention.
Your experience is what earns their loyalty.

In Manny Carballea’s latest Fundamental Find, he looks at the role experience plays in jewelry marketing and why the feeling customers associate with your brand can be just as valuable as the product itself.

Read the full article here: https://fruchtman.com/blogs/findings/jewelry-matters-but-the-experience-matters-more

06/02/2026

05/31/2026

From basic product shots to visuals with more depth, polish, and personality.

We’re at JCK showing jewelers what better photography can do and how stronger images can support a stronger brand presence.

Visit Fruchtman Marketing at booth 54112. 🧡

05/29/2026

JCK, let’s go!
The Fruchtman booth is bright, bold, and ready for a packed show weekend. Stop by to meet the team, talk strategy, and see how jewelry marketing gets smarter when creativity, data, and AI work together.
Find us at booth # 54112 - come say hello! 🧡✨

05/18/2026

David Turgeon has been promoted to Chief Client Officer, assuming expanded responsibility for client leadership and retail advisory.

With more than 30 years of experience working with jewelers and retailers, David brings ownership-level expertise and hands-on retail insight to Fruchtman Marketing’s client relationships.

As the agency enters its next chapter, David will continue helping clients navigate growth, strategy, and the evolving jewelry marketplace.

Read more at fruchtman.com.

05/18/2026

A 20-year veteran of Fruchtman Marketing, Shane O’Neill has played a key role in the agency’s digital and website division.

Shane has been promoted to Chief Strategy and Growth Officer and will continue to drive strategic growth across client platforms through digital innovation and performance-driven initiatives.