Fruchtman Marketing

06/02/2026

05/31/2026

From basic product shots to visuals with more depth, polish, and personality.

We’re at JCK showing jewelers what better photography can do and how stronger images can support a stronger brand presence.

Visit Fruchtman Marketing at booth 54112. 🧡

05/29/2026

JCK, let’s go!
The Fruchtman booth is bright, bold, and ready for a packed show weekend. Stop by to meet the team, talk strategy, and see how jewelry marketing gets smarter when creativity, data, and AI work together.
Find us at booth # 54112 - come say hello! 🧡✨

05/18/2026

David Turgeon has been promoted to Chief Client Officer, assuming expanded responsibility for client leadership and retail advisory.

With more than 30 years of experience working with jewelers and retailers, David brings ownership-level expertise and hands-on retail insight to Fruchtman Marketing’s client relationships.

As the agency enters its next chapter, David will continue helping clients navigate growth, strategy, and the evolving jewelry marketplace.

Read more at fruchtman.com.

05/18/2026

A 20-year veteran of Fruchtman Marketing, Shane O’Neill has played a key role in the agency’s digital and website division.

Shane has been promoted to Chief Strategy and Growth Officer and will continue to drive strategic growth across client platforms through digital innovation and performance-driven initiatives.

05/18/2026

For more than 45 years, Ellen Fruchtman has helped shape Fruchtman Marketing into a trusted partner for the fine jewelry industry.

Her leadership, long-standing client relationships, and deep understanding of the jewelry industry have played a defining role in the agency’s hands-on, strategic approach to client service.

As FM enters its next chapter, Ellen will remain active during the transition, supporting key client relationships and helping ensure continuity for the clients and partners who know and trust the agency.

Read more at fruchtman.com

05/18/2026

Big news from Fruchtman!

We’re excited to share a strategic leadership transition designed to support continued growth, long-term client relationships, and the future of our agency.

Founders Ellen and Michael Fruchtman have partnered with Erin Moyer-Carballea and Manuel Carballea to guide Fruchtman Marketing into its next chapter while maintaining the hands-on service, industry focus, and client relationships that have defined the firm for more than 45 years.

Read the full announcement here: https://bit.ly/fm-news

02/24/2026

Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking

by Shane O'Neill, CMO For years, the SEO goal for retail jewelers was simple: rank on page one, earn the click, bring shoppers into your site—and ultimately, into your store. But search doesn’t work the way it used to. Today, Google is increasingly answering questions before a customer ever clic...