Paul Halkyon

03/26/2026

Years ago I created a card game. I playtested it, revised it, and am now working with a niece Indi-publisher. Buy your copy of Monster & Fearlings now!

Monster & Fealings is a quick 3-15 player game. It is social and designed to break the ice and build friendships.

It is bing published along side Mythic. A card game where gods fight gods.

Please support their kickstarter.

The Epic game of Legends, Fairy Tales, and Gods

03/10/2026

Just a re-reminder. Check out my events. Tomorrow, come to the Cedar City Connect Utah, Wed the 11th, 11:30 AM, at Chef Alfredo's Ristorante Italiano.

I'll be presenting on brand systems and how they shape consumer trust and loyalty. Your job is to bring paper airplanes to throw at me.

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03/07/2026

My Messenger account isn't responding reliably. I've lost the ability to send or receive messages. Sorry for the non response.

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03/06/2026

I enjoy a good read on copyright and trademark law. I've found Plagiarism Today to be an incredible periodical for what's going on in the world of intellectual properties. They especially cover well, the legal issues of implementing AI into your business. Grab your coffee, turn on the lamp, open their website on your tablet, and kick back for a cosy read. Cheers my friends.

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02/19/2026

If your competitor is using the same AI prompts to create the same style of AI generated marketing collateral as you are, then neither of you are building a brand. You're homogenizing the value of your small business.

Brand is about standing out.

Be you, shout it out.

Build your own AI prompts, require your AI to meet your style, and never bend to common output. Or better yet, hire the talent you need to make your business stand out.

01/29/2026

I've spent the last two years learning new skills and adapting to new client needs. I started a rebrand to match my evolving skillsets and to better reach the market.

I caution my clients on rebranding, as a poor timed rebrand can harm a business's viability. I've put a lot of thought into my rebrand, the pros, the cons, and opted to do it.

Every brand identity needs support graphics to unify the visual strategies and give power to the logo.

Cheers my friends, and thanks for walking with me through these changes.

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12/09/2025

The greatest threat to a brand is not in the market, it is in the company leadership.

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11/18/2025

It takes a split second to make a mark, but a lifetime to learn how to make the mark speak.

11/13/2025

10/30/2025

Don’t forget to trust your own feet!

I attended Snow College and USU, studying Fine Arts. I particularly was interested in sculpture of artbooks, block print making, and book binding. I was on my way to be a full-time traditional gallery artist. Subsidizing with a small teaching career. Last I knew, I still have artwork in the perminate collection at Snow.

In 2012, I followed my feet and landed a graphic design contract for a small T-shirt design for an indi-apparel company. It went semi-global. That first graphic moved somewhere around $350000 retail product at a well known outdoor retailer.

And it occasionally returns to print, even still.

This shifted a career from fine art into graphic design. Occasionally i pay a nod to my training, and take on an illustration project

13 years later, I’m now Brand Systems Strategist. I design brand identities, logos, and prepare small businesses to go to market.

I never knew where I could go when I was starting this jouney. We never do.

So I tell you thus now, with an eagerness which you deserve…

Don’t be afraid to be you. Follow your feet, hold your head high, and go get ‘em.

10/23/2025

A brand "health" pyramid. How "healthy" is your sales, advertising, marketing? How healthy is your brand strategy?