In the Green Marketing

In the Green Marketing Founded to bring creativity, innovation and
transparency to your marketing game plan.

Opening an account is not the finish line.It's the starting line. 🏁The first few weeks shape how customers perceive your...
09/10/2026

Opening an account is not the finish line.

It's the starting line. 🏁

The first few weeks shape how customers perceive your bank, whether they adopt digital banking, whether they bring over additional accounts, and whether they'll recommend you to others.

A thoughtful onboarding experience builds relationships that last for years.

💬 If you could improve one part of your onboarding process, what would it be?

A CRM doesn't have to be expensive to be effective.Every community bank should be able to answer four simple questions:•...
09/09/2026

A CRM doesn't have to be expensive to be effective.

Every community bank should be able to answer four simple questions:

• WHERE did this lead come from?
• WHO owns the follow-up?
• WHAT happened next?
• Did we EARN the relationship?

If your team can't answer those questions consistently, your CRM isn't supporting growth.

Sometimes simple systems create the biggest impact. 🪄

💬 What's the biggest obstacle preventing your bank from getting more value from its CRM?

Marketing shouldn't stop after someone opens an account.Some of the most valuable customer communications happen after t...
09/08/2026

Marketing shouldn't stop after someone opens an account.

Some of the most valuable customer communications happen after the sale—welcoming new customers, introducing digital banking tools, educating them on additional services, and staying connected throughout the relationship.

Effective lead nurturing becomes customer nurturing because the first 90 days often determine whether someone becomes a lifelong customer—or simply another checking account.

💬 Does your bank have an onboarding journey beyond the welcome email?

The easiest customer to earn is often the one who already trusts you.While many institutions focus heavily on acquiring ...
09/03/2026

The easiest customer to earn is often the one who already trusts you.

While many institutions focus heavily on acquiring new households, relationship growth often comes from helping existing customers discover products and services that genuinely fit their needs.

Growth doesn't always mean finding more people. Sometimes it means serving your current customers more intentionally.

💬 What's one relationship expansion strategy that's worked well for your bank?

A walk-in customer.A phone inquiry.A website form.Three different entry points. One expectation: a seamless experience.T...
09/02/2026

A walk-in customer.
A phone inquiry.
A website form.

Three different entry points. One expectation: a seamless experience.

Too often, banks treat every lead the same. But today's consumers expect fast responses, personalized follow-up, and a consistent experience regardless of how they first engage with your institution.

The customer journey begins long before an account is opened.

💬 How does your bank ensure every lead receives a consistent experience?

Most community banks are sitting on their greatest growth opportunity—and it's already inside their core.The challenge i...
09/01/2026

Most community banks are sitting on their greatest growth opportunity—and it's already inside their core.

The challenge isn't collecting more data. It's using the data you already have to identify customers who are ready for their next product.
➡️ A household with direct deposit but no savings account.
➡️ A business customer without treasury management.
➡️ A mortgage customer who may be ready for a HELOC.

Relationship expansion isn't guesswork when it's driven by first-party data.

💬 Question: If you looked at your customer base today, could you identify your next 100 cross-sell opportunities?

Happy National Dog Day! 🐶🌿Today we are celebrating the furry friends who brighten our workdays, greet us after long hour...
08/26/2026

Happy National Dog Day! 🐶🌿

Today we are celebrating the furry friends who brighten our workdays, greet us after long hours, and remind us to take a breath and enjoy the moment. Meet the dogs of In The Green Marketing and enjoy the sweet faces that keep our team smiling.

It was a pleasure connecting with the Wisconsin Bankers Association Marketing Peer Group and sharing practical strategie...
08/13/2026

It was a pleasure connecting with the Wisconsin Bankers Association Marketing Peer Group and sharing practical strategies for making CRM work in a real-world banking environment.

We explored how stronger CRM and marketing alignment can help banks streamline follow-up, better understand customer opportunities, and turn data into meaningful growth.

Thank you to the Wisconsin Bankers Association and everyone who joined the conversation! 🏦🌟

Dashboards don’t impress boards—clarity does 📈We help banks measure marketing in ways leadership understands: households...
07/30/2026

Dashboards don’t impress boards—clarity does 📈
We help banks measure marketing in ways leadership understands: households, deposits, relationships, and long-term value.

🌱

Growth depends on people as much as customers 👥We help banks tell a clear story about culture, opportunity, and purpose—...
07/28/2026

Growth depends on people as much as customers 👥
We help banks tell a clear story about culture, opportunity, and purpose—supporting recruitment, retention, and succession planning through authentic brand positioning.

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4810 S. Union Road
Cedar Falls, IA
50613

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+13192307121

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