Vernon Research Group

09/10/2026

Got years of old sales data, CRM records, or customer feedback just... sitting there? 📊

You're not alone — most businesses have a mountain of information nobody's had time to look at.

That data is full of answers — you just need the right team to help you find them. Our consulting services can turn your backlog into insights you can actually use.

Ready to see what your data has been trying to tell you? Reach out and let's chat!

Call now to connect with business.

09/07/2026

Happy Labor Day! Our office will be closed as we celebrate the hard work and contributions of workers across our communities. We wish everyone a safe and relaxing holiday!

09/03/2026

What's your biggest question about market research?

Is it understanding costs? Choosing the right methodology? Figuring out where AI fits into the process?

Chances are, we've covered it on our blog. Each month, we share practical insights to help organizations make informed decisions backed by quality research.

Explore our latest blog posts and let us know what topics you'd like to see next.

Completing a market research study is a major milestone.  The survey is finished. The focus groups have concluded. The presentation has been delivered. The final report is sitting in your inbox.  Now what?  For many organizations, this is where the process unintentionally stalls. The report gets ...

09/01/2026

📣 Iowa residents: We want to hear from you!

The Iowa Opinion Panel connects everyday Iowans with research opportunities where their opinions can make a difference.

Become a member and get rewarded:

Join the Iowa Opinion Panel to participate in research studies for money — and influence business and organization strategy.

08/31/2026

💡 Did you know that human fraud can be more common than AI-generated responses in online surveys?

Technology can help flag suspicious activity, but it can't replace the judgment and expertise of experienced analysts.

That's why every survey response is carefully reviewed by our team to help ensure the data our clients receive is accurate and trustworthy.

Because when decisions are driven by data, quality is everything.

08/28/2026

We're celebrating Lori's 14-year anniversary with Vernon Research Group today! 🎉

Since joining VRG in 2012, Lori has been integral to the work we do. Her experience in quantitative research and advanced analytics, combined with her ability to understand and articulate what the data truly means, has made her a trusted partner to clients across industries.

Beyond her impressive knowledge and skill, Lori is simply a joy to work with. Whether she's sharing a funny story or offering a thoughtful perspective, she brings warmth and authenticity to every interaction.

Thank you, Lori, for 14 years of dedication and excellence. We are proud to celebrate this incredible milestone with you!

08/24/2026

Meet the Team: Robin Frost, Managing Director

Robin specializes in translating research findings into actionable insights that help clients make informed decisions. Her expertise includes customer satisfaction research, brand research, focus group facilitation, interviewing and survey design. With experience across education, manufacturing, health care, nonprofit and financial services sectors, she brings a strategic perspective to every project.

Three facts about Robin:
- Enjoys reading both fiction and nonfiction (but fiction is faster!)
- Favorite type of research is customer satisfaction surveys
- Is crazy about her two rescue cats

To learn more about Robin's background and the work we do, visit the link below.

https://www.vernonresearch.com/about-us/robin-frost/

08/21/2026

Clinton County (Iowa) residents! We're looking for you. We have a paid research opportunity and are specifically looking for people in your area! Earn $150 for participating in online group discussions on Sept. 2. Take the survey (link in comments) to see if you qualify.

08/21/2026

How well do you really know your brand?

At VRG, we can help you uncover what matters most: Customer opinions about your organization's brand. Through collaborative, transparent branding research, we help leaders better understand perceptions, identify opportunities and make informed strategic decisions.

Discover what's possible at

Vernon Research Group provides impactful market research and actionable insights that help you make smart, data-driven decisions for your business.

08/19/2026

Welcome to our new followers! We're excited to connect with those joining us from Horizon Group and look forward to getting to know you. At Vernon Research Group, we're passionate about helping organizations make confident, data-driven decisions through custom market research and analysis. Please reach out if we can assist you!

CEDAR FALLS, Iowa — Vernon Research Group (VRG) announced the acquisition of assets of the Horizon Group, respected Des Moines-based research and consulting