04/11/2025
🚨 EMAIL MARKETERS: Want to land in the inbox instead of the spam folder? 🚨
Now that your new sending domain is ready, it’s crucial to follow these best practices to boost your email deliverability and protect your sender reputation:
✅ Set Up a Dedicated Sending Domain
This gives you control over your domain reputation—no more sharing with spammers!
✅ Get a Dedicated IP Address
Especially if you send over 200K emails a week—build YOUR own IP reputation, not someone else’s.
✅ Enable Email Validation
Stop sending to invalid emails—it’s hurting your deliverability.
✅ Mark Emails Invalid After Hard Bounces
Don’t let dead emails drag your sender score down.
✅ Add Your DMARC Record
Protect your domain from being spoofed + stay trusted by inbox providers.
✅ Use the Proper “From Email”
Match your sending domain. Don’t fake it!
✅ Include Unsubscribe Links
It’s not just polite—it’s required for good deliverability.
✅ Use Double Opt-In
Cleaner list = higher open rates = better deliverability.
✅ Stop Emailing Unengaged Leads
Focus on people who want your emails.
✅ Send Consistently (But Not Too Much)
Find your balance—don’t ghost them, but don’t overwhelm either.
💡 Pro Tip: When starting with a new domain, warm it up slowly. Start with small, engaged lists. Avoid blasting thousands of emails right away!
🧠 Want help optimizing your email game or setting this all up in HighLevel? Drop a 💬 below or DM us!
Find your balance—don’t ghost them, but don’t overwhelm them either.ing
