06/19/2022
HOW TO GET CLIENTS AND LEADS FOR YOUR LOCAL BUSINESS
How are you a local service provider?
Real Estate
Plumber
Electrician
You name it
If the answer is YES, then you need to know this.
Have you ever heard about Google Local Service Ads? you maybe have but don't know much about it.
The biggest struggle of local service providers is that the market is full of competition and it's hard to stand out of the crowd, I have seen most of them paying for billboard, getting charge thousands of DOLLARS for SEO, paying TV commercial... Let me tell you this
First of all 3 people out of 5 are on their phone when driving, why pay for a billboard?
Second of all SEO is expensive, do your profit margin allows you to afford it? OR you are looking to go out of business in the next 3 years?
Third of all TV commercial does not have any metrics, you can not retarget that audience, and the age range out there does not probably matches with your buyer personas ?
All those channels I mentioned above are great for marketing and for getting leads for your business but, what's greater is the internet of today's world, this is where GOOGLE LOCAL SERVICE AD will play out.
The Google Local Service Ad is a great way to connect with people who search for the service you offer or provide in your local area, not only that it will help you to stand out of the crowd from your competitors in your area. and the good news about it, is that you only pay when you get a real client. If Google charged you for a click but, the prospect did not convert to a qualified LEAD you can dispute to get your money back.
That been said, from now on you should STOP worrying about how to get client for your local business.