06/17/2026
Nobody expected to stop scrolling for a plumbing video.
And yet here we are.
When a Plumbing and Heating company came to us, their page looked exactly like every other service business page.
Promotions. Announcements. The occasional post just to fill the silence.
The business was great. The team was tight. The culture was real.
None of it was making it online.
And that’s the part most business owners miss.
It’s not that your content isn’t good enough.
It’s that you’re posting about your service when people actually want to know the people behind it.
So we stopped trying to make their page look like a plumbing page.
We made it look like the people who show up every single day.
Technicians on camera. Real job sites. Real moments.
The kind of content that makes someone stop mid-scroll and think “I did not expect to watch a plumbing video today… but I just watched the whole thing.”
The result?
1.3K monthly profile views to nearly 100K.
A community that actually engages.
Customers who show up already knowing the team by name.
That’s what happens when you stop hiding behind your service.
And here’s the thing — if you don’t make that shift, your page keeps doing what it’s doing right now. Filling silence. Getting ignored. Slowly becoming background noise in your own industry.
While someone else in your market shows up as the face people trust.
Your business has a story worth telling.
Summer spots are still open.
DM me STORY and I’ll tell you exactly where to start. 👀
[social media agency, social media manager, Iowa social media management, small business, Iowa business, SMM, aesthetic, social media inspo]