Plaid Swan

Plaid Swan A full-service marketing communications company providing measurable results. Strategy matters. We have offices in Dubuque and Cedar Rapids, Iowa.

About us

Plaid Swan is a female owned and operated, full-service marketing communications firm. We create and implement influential marketing, media and creative strategies that drive traffic to your business. Let us guide you through your messaging; creative; media, public relations and digital needs.

One of the greatest privileges in marketing and public relations is helping tell stories that matter. Over the past year...
06/21/2026

One of the greatest privileges in marketing and public relations is helping tell stories that matter. Over the past year, the Plaid Swan team has partnered with the Hoover Presidential Foundation, completing a rebranding initiative and now leading the national public relations campaign for the August 6 reopening of the Herbert Hoover Presidential Library and Museum in West Branch, Iowa.
This project is about much more than reopening a museum. It's about reintroducing Americans to the full story of Herbert Hoover, the humanitarian. The newly transformed museum will bring that remarkable story to life for a new generation of visitors. We are honored to work alongside the Hoover Presidential Foundation, the National Archives, and many dedicated partners to help share Hoover's legacy of service, leadership, innovation, and compassion with audiences across the country and around the world.

Some of us are fortunate enough to pick up the phone and call Dad today. Others carry his voice in their hearts and his ...
06/21/2026

Some of us are fortunate enough to pick up the phone and call Dad today. Others carry his voice in their hearts and his influence in the choices they make every day.
To the fathers, grandfathers, stepfathers, mentors, and father figures who have helped guide our journeys, thank you.

06/19/2026

At Plaid Swan, we believe every story matters, and every voice deserves to be heard. As communicators, storytellers, and community partners, we recognize the importance of understanding our shared history and continuing to build a future rooted in respect, opportunity, and inclusion.
Today, we celebrate freedom, reflect on our nation's journey, and honor those who helped move America forward.

Happy Juneteenth.

06/18/2026

Visiting Chestnut Mountain Resort is one of our favorite meeting destinations. It has its summer VIBE going on! It feeds our tourism marketing souls.

Alero Financial's ribbon-cutting for their new Rolling Meadows, IL, branch was a fun event to organize. Their marketing...
06/12/2026

Alero Financial's ribbon-cutting for their new Rolling Meadows, IL, branch was a fun event to organize. Their marketing team is always the best partners for these events. Great turnout. Thank you to the Mayor and City Manager for sharing the day, and a shout-out to the Rolling Meadows Chamber of Commerce for partnering with us!

06/11/2026

Shout out to the Plaid Swan team!

One of our clients was preparing for a national conference when an internal communication breakdown left them just 36 hours from the event with no booth materials, no SWAG, and no staffing plan in place.
In less than two days, our team jumped into action. We wrote copy, designed collateral, coordinated production, reached out for promotional items, and helped get staff prepared for the event.
A special thank you to our printing partner, who agreed to print and ship materials within 24 hours to make it all possible.
This is one of those moments that reminds me what great teams are made of. When challenges arise, nobody points fingers. They roll up their sleeves and find solutions.
Our team LOVES this client! Cheers to the CEO who stayed right in the middle of it all to assist us in getting what we needed. (She rocks!)
Today, PS doesn't stand for Plaid Swan.
Today, it stands for Problem Solvers. 💙

You Need a Professional Media Planner!A professional media planner understands audience behavior, market conditions, fre...
06/09/2026

You Need a Professional Media Planner!
A professional media planner understands audience behavior, market conditions, frequency, reach, seasonality, negotiating rates, digital targeting, traditional media placement, and how all the pieces work together.

Without that expertise, many organizations end up:
• Advertising to people who will never become customers
• Running campaigns at the wrong time
• Overpaying for media
• Spreading budgets too thin
• Chasing trends instead of results
The media landscape has never been more complicated. Consumers move between streaming services, social platforms, websites, podcasts, radio, television, email, and search dozens of times a day.

Simply placing ads isn't enough.

A professional media planner builds a roadmap that ensures every dollar has a purpose and every placement supports a larger goal.
Good creative gets attention.
Great media planning makes sure the right people actually see it.
The most expensive media buy isn't the one that costs the most.
It's the one that reaches the wrong audience.

When credit unions from more than 60 countries gather to discuss the future of financial services, we're proud that Aler...
06/08/2026

When credit unions from more than 60 countries gather to discuss the future of financial services, we're proud that Alero Financial will have a seat at the table.
Congratulations to our client Alero Financial and President & CEO, Stefanie R. Rupert, who has been selected to speak at the 2026 World Credit Union Conference in Sydney, Australia.
Stefanie will join global leaders in a discussion focused on financial inclusion, alternative identification, immigrant and refugee access to financial services, and creating pathways to economic opportunity for underserved populations.
At Alero Financial, they believe financial inclusion is more than a buzzword. It's about helping people access the tools, resources, and opportunities they need to build stronger futures for themselves, their families, and their communities.
As the financial services landscape continues to evolve, we're honored to contribute to conversations that are shaping the future of cooperative finance on a global stage.
Safe travels, Stefanie. We can't wait to see the impact of these important discussions.

We're packing our bags! The cannabis industry is evolving fast, and conferences like the IgniteIt Cannabis Capital Confe...
06/06/2026

We're packing our bags! The cannabis industry is evolving fast, and conferences like the IgniteIt Cannabis Capital Conference are where some of the most important conversations are happening.

From capital markets and regulatory changes to brand growth, technology, and operational strategy, IgniteIt brings together operators, investors, entrepreneurs, and industry leaders who are helping shape the future of cannabis. With more than 2,000 attendees and over 120 industry thought leaders expected in Chicago, it's a valuable opportunity to learn, build relationships, and gain perspective on where the industry is headed next. Can't wait to spend time with the Greenbax Marketplace team, and we are also hoping to see our friends at Kituwah LLC! ’s Cannabis Capital Conference

We are excited to support the Franciscan Sisters of Perpetual Adoration through strategic planning and campaign developm...
06/05/2026

We are excited to support the Franciscan Sisters of Perpetual Adoration through strategic planning and campaign development as they continue to advance their mission and vision for the future.
Thank you for entrusting us with this important work. We look forward to the journey ahead. We have had the privilege of working with many Catholic organizations over the years, and these projects consistently rank among the most meaningful work we do. We appreciated the referral.

Address

Cedar Rapids, IA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 9am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15635561633

Website

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