The Iowa Opinion Panel

The Iowa Opinion Panel We study preferences of decision makers and produce powerful insights for our clients. Join our Panel http://www.iowaopinionpanel.com/ Louis.

Vernon Research Group is headquartered in mid-America and has conducted research studies in all US States, Mexico, Canada, and throughout Western Europe and Asia. Founded in 1987 in Cedar Rapids, Iowa, Vernon Research Group is located within a 150-mile radius of more than 1 million people in small cities and within a few hours drive of Chicago, Milwaukee, Minneapolis, Omaha, Kansas City and St. Th

e region is an ideal test market because of its convenient central location, which supports distinct urban markets amidst rural countryside. Its central location makes for enhanced calling within a variety of time zones. Additionally, the mid western neutral accent is optimal for seamlessly interviewing on a national basis across regional dialects. The region is home to such respected corporate leaders as AEGON USA, Amana Refrigeration, American College Testing, Cedar River Paper, Fisher Controls, Genenecor, Genesis, Great American Leasing, Hon Industries, John Deere, Maytag, McLeodUSA, Parsons Technology, Pella Windows and Doors, Quaker Oats and Rockwell-Collins. Vernon Research Group provides services to many of these firms.

In general, IOP members were not as accurate with their expectations regarding state taxes as they were with federal tax...
06/10/2026

In general, IOP members were not as accurate with their expectations regarding state taxes as they were with federal taxes. Most (74%) IOP members who expected a refund on their state taxes received one. Only half (49%) of the people who expected to owe state taxes were likely to be correct, with nearly that many (44%) actually receiving refunds. People who didn't expect to owe anything nor get a refund were more accurate on state taxes than federal, with 39% being correct about not having to pay or get a refund, but they were still a mixture of actual outcomes.

IOP members' responses from March and May were compared to see if their expectations regarding tax refunds matched what ...
06/10/2026

IOP members' responses from March and May were compared to see if their expectations regarding tax refunds matched what actually happened. Most (87%) IOP members who expected a refund on their federal taxes received one. People who expected to owe taxes were also likely to be correct, but at a lower rate (67%). People who didn't expect to owe anything nor get a refund were a mixture, with nearly half (46%) receiving a refund and 25% being correct about not having to pay or get a refund.

If IOP members were donating money to one of these 7 types of organizations, they would give the most, on average, to or...
05/14/2026

If IOP members were donating money to one of these 7 types of organizations, they would give the most, on average, to organizations that assist people with their basic needs or provide education or youth development programs, while arts & culture and animal welfare organizations would receive the least amount of money on average.

Most IOP members feel continuing to support causes their family has been supporting is moderately or very important.
04/30/2026

Most IOP members feel continuing to support causes their family has been supporting is moderately or very important.

37% of IOP members are satisfied with the way income taxes are currently handled or have no opinion. The ideas for ways ...
04/16/2026

37% of IOP members are satisfied with the way income taxes are currently handled or have no opinion. The ideas for ways to improve the system given by the other 63% are below.

Over half of IOP members (58%) had not completed any tax forms by the time they took this survey, while 40% had complete...
04/01/2026

Over half of IOP members (58%) had not completed any tax forms by the time they took this survey, while 40% had completed either the federal, the state, or both forms. Not everyone who had completed the federal forms had completed the state forms and vice versa. Most IOP members completed this survey on March 5.

12% of IOP members rely on someone else - either another household member or someone from outside the household - to cle...
03/18/2026

12% of IOP members rely on someone else - either another household member or someone from outside the household - to clean their home.

People really don't like cleaning their bathrooms. If you add up the people who don't like cleaning bathrooms in general...
03/02/2026

People really don't like cleaning their bathrooms. If you add up the people who don't like cleaning bathrooms in general with those who don't like cleaning toilets and those who don't like cleaning showers/tubs, the total ends up at 33% of everyone who answered this question.

It's similar for cleaning floors. If we total those who don't like cleaning floors in general with those who don't like mopping and those who don't like vacuuming, the total is 19%. This is still lower than the number of people who don't like dusting, but it's in the top three categories.

What are some reasons people would move any of their financial accounts to a new bank or credit union? Listed below are ...
02/18/2026

What are some reasons people would move any of their financial accounts to a new bank or credit union? Listed below are the responses that were mentioned by at least 5% of IOP members who answered this question.

Given that we were asking about financial institutions, it's not surprising that the top reason for switching to a new bank or credit union would be to attain a better interest rates or returns.

IOP members use many different financial offerings at banks/credit unions. The most popular are checking accounts, savin...
02/03/2026

IOP members use many different financial offerings at banks/credit unions. The most popular are checking accounts, savings accounts, and credit cards.

Address

805 Wright Brothers Boulevard Suite 5
Cedar Rapids, IA
52404

Telephone

+13193647278

Website

Alerts

Be the first to know and let us send you an email when The Iowa Opinion Panel posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Iowa Opinion Panel:

Shortcuts

Share

Category