Informatics, Inc.

Informatics, Inc. Strategy. Creativity. Execution. On repeat since 1998. We’re a full-service marketing agency helping brands meet their goals and get results that actually matter.

The gap between the brands that grow in 2027 and the ones that stall is being decided right now, in Q4 planning. We put ...
09/07/2026

The gap between the brands that grow in 2027 and the ones that stall is being decided right now, in Q4 planning.

We put the five moves we believe will matter most next year into one free guide: getting found in AI search, putting AI to work in your marketing without losing your brand voice, tuning the web pages that quietly drive your SEO, turning first-party data into deeper customer relationships, and expanding your media mix beyond the crowded channels.

It is short, specific, and built for people who would rather plan than scramble. Get the 2027 Marketing Musts guide: https://bit.ly/3UJ2WpE

One client just grew their AI search visibility by 157%. Here's why that number matters. More people are researching the...
09/02/2026

One client just grew their AI search visibility by 157%.

Here's why that number matters.

More people are researching their options through AI assistants instead of typing into a search bar. Being the brand the model actually recommends is becoming as valuable as ranking #1 on Google used to be.

This didn't happen by accident. It came from consistent, well-structured content and a brand presence that AI systems can actually read and trust.

Showing up in AI answers is the new front page.

See where your brand stands. Get a free GEO audit: https://bit.ly/4zqeYo1

Every company has traditions. One of ours involves a game with rules we made up and a scoreboard nobody fully understand...
09/01/2026

Every company has traditions. One of ours involves a game with rules we made up and a scoreboard nobody fully understands.

Welcome to Football Bat Ball Day, where the whole Informatics team spends an afternoon competing, laughing, and talking a surprising amount of trash. 🏆

We put people first because a team that shows up for each other shows up for everyone else too.

08/28/2026

You can hire a marketing agency from anywhere. Here's the case for hiring one that knows your market by name.

National agencies can do strong work, but they rarely know your city, your competitors, or your customers the way a local partner does. A local agency shows up in person, understands the regional market, and answers to the same community you are selling to.

It is not just about proximity. It is about a partner who is genuinely invested in your success, because your market is their market too.

We're hiring an Executive Administrative Assistant! Be the operational backbone behind our leadership team—invoicing, bo...
08/25/2026

We're hiring an Executive Administrative Assistant!

Be the operational backbone behind our leadership team—invoicing, bookkeeping, payroll, benefits, and day-to-day support for our leaders.

We're looking for someone with real AR/AP experience, sharp organizational instincts, and the discretion to handle confidential info. If you enjoy improving processes and finding efficiencies, this is the role for you.

If you're the person people rely on to keep things running, we want to hear from you. Part-time, flexible schedule—apply now.👇

Link is https://bit.ly/4xtyQF6

You have goals for your brand. We have a team built to reach them. Strategy, web, media, and marketing, under one roof a...
08/24/2026

You have goals for your brand. We have a team built to reach them.

Strategy, web, media, and marketing, under one roof and committed to your results.

See what that could look like for your brand. Book your consultation: https://bit.ly/47aQK5t

Two milestones worth celebrating on our team this month. Sara Kuennen marks 13 years with Informatics. Over that time, s...
08/21/2026

Two milestones worth celebrating on our team this month.

Sara Kuennen marks 13 years with Informatics. Over that time, she has grown with the agency, and today she leads our client relationships as Client Success Director.

In her words: "My favorite thing about working at Informatics is definitely the people, both team members and clients. I learn new things every day from my talented coworkers. And collaborating with our clients, absorbing their immense knowledge of their own unique industries, ensures every day is a new adventure."

Ryann Ridder celebrates 2 years as a Client Success Manager, keeping projects on track and clients feeling looked after.

In her words: “My favorite thing about Informatics is the culture. I enjoy working with so many talented individuals in a collaborative, fun environment.”

Different milestones, and yet the same answer: the people. That says everything about why they stay.

Congratulations, Sara and Ryann 🎉 Thank you for everything you bring to this team.

08/19/2026

Hot take: your follower count is the least important number on your marketing report.

A 500-follower account with the right 500 people, marketing directors, owners, and decision-makers in your market, will out-earn a 50,000-follower account full of people who will never buy. Engagement, saves, shares, and qualified traffic tell you whether content is reaching people who matter. Follower count tells you almost nothing about revenue.

We would take a small, engaged, relevant audience that converts over a big vanity number that looks good in a pitch and does nothing for pipeline. Chase the right audience, not a bigger one.

What is the vanity metric you wish more people would stop bragging about?

Paid media buys attention. Earned media buys credibility, and in an AI-driven search world, credibility is what gets you...
08/17/2026

Paid media buys attention. Earned media buys credibility, and in an AI-driven search world, credibility is what gets you recommended.

When trusted outlets describe your brand consistently, AI systems and buyers both read it as proof you are legitimate. Companies will underuse earned media because it feels harder to control than an ad. It’s also more durable. A strong PR strategy compounds by building authority with coverage, authority then strengthens search visibility, and visibility feeds pipeline.

If you’ve never mapped what earned media could do for your brand, that’s a conversation worth having.

Book an earned media and PR consultation: https://bit.ly/4wq99or

Nearly 96% of the world's top websites fail basic accessibility standards. Odds are yours is one of them. Digital access...
08/14/2026

Nearly 96% of the world's top websites fail basic accessibility standards. Odds are yours is one of them.

Digital accessibility has become a routine target for litigation, and it’s also a quality signal AI and search engines read when deciding whether to surface your site. Accessible sites tend to rank and convert better. Inaccessible ones carry risk on both ends.

Swipe for the four areas where most sites fall short.

Want to know exactly where yours stands?

Get your FREE ADA compliance scan: https://bit.ly/4gZGqCj

Address

215 2nd Avenue SE, Ste 300
Cedar Rapids, IA
52401

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13193633795

Website

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