Beholde Agency

08/24/2026

Consider yourself lucky if you don't have a job that exposes you to the endless slog of content that's available to us on social media right now.

What even IS good content anymore? Not just what "content creators" (a generous term in most cases) use to make revenue, but what is actual, genuinely good content? We've been thinking about that a lot this week and broke it down into some tiers. Hopefully your content always falls in the top 3-4 somewhere.

🏆 Tier 1 – Original Ideas

You discovered something.
You experienced something.
You researched something.
You built something.

Nobody else could have made this exact piece. Great job. You've made real content.

🥈 Tier 2 – Expert Commentary

You took someone else's content, and actually added expertise.

Examples:

explaining
teaching
debunking
expanding
reviewing

People leave smarter than they arrived. Good job.

🥉 Tier 3 — Curated Content

You found something valuable.
You shared it.
You credited it.
Maybe you added a sentence or two.
Not groundbreaking, but still useful.

Tier 4 – Low-Effort Engagement Farming

This is where the internet starts getting weird.

Examples:

👉 pointing at another video
😲 fake reaction face
👇 "Thoughts?"
🤯 "Wait until the end"

You added nothing, and further irritated our marketing manager. Great work.

The original creator did all the work. You're a poser.

Tier 5 – AI Slop

50 motivational videos.
100 fake podcasts.
Thousands of quote accounts.
Random AI images.
Nothing new.
Nothing useful.
Nothing food.
Just volume and laziness.

💀 Tier 6 – Clone Factories

The second-to lowest tier

Copy and "reconfigure" an app.
Clone a website.
Recreate "your own" version of a YouTube series.
Generate "new" content that's essentially a repackaged version of someone else's success.
Technically different, sure. But creatively empty.
You're bad and you should feel bad.

Tier 7 — Straight-up Stolen Content

You utilize other people's content without attribution and try to pass it off as your own unique channel.

It happens a lot more than it should. It's a violation of most platforms' policies, but all too often it goes unchecked.

The Internet doesn't need more content.
It needs more human perspective.

08/19/2026

AI is making it easier than ever to "create." A copy of an app.
A copy of a YouTube channel. A copy of a brand.

A copy of almost anything, really.

You might be seeing this pop up in your feeds lately. Developers can recreate the look and feel of successful apps in a fraction of the time. Creators can generate videos that closely resemble popular channels. Entire brands can be imitated with just a few prompts and the right tools.

It's tempting, I guess. After all, if something is already working, why not make your own version? Why not make lazy content if it generates income?

But copying success isn't the same as creating value, and we shouldn't settle for it on any platform.

The businesses and creators that last aren't the ones who clone what's already popular. They're the ones who solve problems differently, develop a recognizable voice, and give people a reason to come back.

Ironically, AI makes originality even more valuable.

As timelines and app stores fill with content that looks increasingly similar, the brands willing to invest in authentic ideas, useful information, and genuine expertise will stand out even more.

The future doesn't belong to whoever can copy the fastest — it belongs to whoever can create something worth copying.

08/11/2026

Every other email or post from marketing professional lately seems to be about AI Search. It gets tedious, but there's a reason that there's so much content surrounding this topic — people want it, and people need it.

Obviously AEO/GEO is a big topic because so many people get their search-related info that way now. What can you do about it without subscribing to an endless pit of emails?

1. Make sure your content and FAQs answer real customer questions. Instead of writing just for search engines, give your customers clear and direct answers to real questions.

2. Be as specific as possible. Something like "Physical Therapist Services" is okay. But "Physical Therapists in Aurora" is much better. The more specific your expertise, the easier it is for AI to understand when to recommend you.

3. Keep your website freshl This goes for all SEO activites, not just AI-related ones. Adding new and updated content regularly gives search engines and AI crawlers more reasons to revisit your website.

There's no magic switch. These three steps won't guarantee top rankings or mentions. But they will get you closer and are a great place to start.

Some people say "SEO is dead." And that's very far from the truth. But it is changing, and we're getting further away from keyword-based relevancy than ever. Useful human-created content that answers real questions will always be the best way to go.

08/08/2026

One of our longest and most exciting clients. We absolutely love every time we shoot with Children's Museum of Denver at Marsico Campus . The creative options never stop with their amazing exhibits and outstanding staff. They continue to up the bar every year.

07/30/2026

One of the things we enjoy most at Beholde is helping great products find the audience they deserve.

That's exactly what brought us together with ONEdersave.

If you have an aquarium at home, you may already know their EcoBio-Block, or maybe you've seen it on Amazon, Chewy, or Petco. For years, it's quietly helped aquarium owners maintain healthier, clearer tanks by introducing beneficial bacteria that help establish the nitrogen cycle, reduce maintenance, and support a healthier aquatic environment.

But like many businesses, most of their growth has come through online marketplaces, not through building their own brand or connecting directly with their target community.

Over the coming months, we'll be helping ONEdersave grow through educational content, social media, SEO, website improvements, and digital advertising. Just as importantly, we'll be learning alongside the community and discovering what questions hobbyists ask, what challenges they face, and what information helps them become more successful fishkeepers.

If you have an aquarium, you're thinking about starting one, or you simply enjoy learning about aquatic ecosystems, we think you'll enjoy following their journey.

Give ONEdersave a follow or visit their site to learn more about the EcoBio-Block at onedersave.com.

07/27/2026

"Go away, brand." "Silence, corporation."

If you've been on TikTok lately, you've probably seen these types of comments everywhere. Brands jump into viral conversations hoping to earn visibility... and users are increasingly pushing back.

The irony in all of this is that while brands are chasing engagement, the people telling them to "shut up" are also chasing engagement.

The algorithm wins either way.

Interestingly, we don't think that people inherently dislike most brands. It's that people dislike when brands seem to force themselves into the conversation.

The companies that consistently earn attention online — whether it's Wendy's, Duolingo, or your favorite local business — aren't successful because they comment on everything, or because they squeeze a comment in any random viral post. They're successful because they've built a recognizable identity, a distinct voice, and a reason for people to care when they show up.

This all falls in line with Emotive Marketing.

When your brand has a genuine personality, clear values, and a consistent voice, you don't have to chase every trend or hijack every viral post. Your audience starts recognizing you, engaging with you, and even looking forward to what you'll say next.

The goal shouldn't be to sound like every other brand on social media or regurgitate comments simply for a boost in exposure. The goal should be to sound unmistakably like *your* brand.

That's the kind of brand people don't tell to "go away."

07/14/2026

"How long will it take for my site to rank?" This is one of the questions we hear from almost every client.

What do agencies tell you? Three months? Six months? The real answer is unsatisfying: It depends.

It's not because we want to avoid the question; it's because there just isn't one timeline for every site and every topic.

A page's ability to rank depends on things like how competitive a keyword is, how authoritative a website is, how useful and original the content is, how well the entities/content clusters are set up, and whether you're trying to rank for traditional SEO or AI Generative Search (GEO).

As a quick example, we've been able to rank client pages at #1 within 30 days for terms like

✅Birthday Parties Near Me
✅Date Night Ideas in Colorado Springs
✅Pond Maintenance
✅Water Feature Installation in Colorado
✅Divorce Lawyers in Aurora
✅100+ "Near Me" searches with strong local intent ..and many more.

We've also built our own authority up for "Emotive Marketing" to the point where we practically own the term.

This isn't luck, or keyword-stuffing, or endless AI-generated content pages. This is understanding how to create useful content, build entity/content clusters, generate effective page schema, and understanding how Google and AI crawlers like to consume information.

SEO is still a long-term investment, no doubt. With the increasing costs of advertising and no-click attribution that AI is driving, SEO might be the most important marketing investment for every company from 2026 on.

Just because it's a long-term investment doesn't mean you have to wait 6 months to rank or to start seeing a difference. The right page can move amazingly fast.

What are you needing your site to rank for this year?

07/06/2026

Meta has been making a big push toward AI-generated advertising for a while now. 🤖

Generate new images. Rewrite your copy. Expand your audience. Turn on more "enhancements." On paper, it sounds like a faster path to better results...especially if you're running your own social media. Using AI for creative is so tempting because it's easy.

At some point in the future, these enhancements might lead to better results. Right now, they don't. It's not even really close.

We've tested many of Meta's AI features across client accounts, and one thing has remained clear: AI doesn't fix weak strategy or messaging. In some cases, AI-generated creative has even attracted more negative comments and distracted from the message we were actually trying to communicate.

Then there's audience expansion.

Meta would love to convince you that giving its algorithm more freedom means better performance. But in almost every case we've tested, it means paying more for clicks and impressions from people/bots who were never likely to become customers in the first place. Ads have to be tighter and better-targeted than ever.

Across our own campaigns, carefully built audiences have produced Cost-Per-Results that are nearly 50% lower than campaigns that relied more heavily on Meta's automated audience expansion.

This doesn't mean that Meta is dead, or that advertising on Meta is dead.

Still, some clients and some businesses are leaving the platform because costs continue to rise and results continue to suffer.

The real difference-maker is having a good message (not an AI-generated one) and a good strategy.

We're not anti-AI. That's as much of a death sentence as relying purely on AI. But AI cannot right a sinking ship.

Shiny features come and go. Good and consistent marketing keeps working.

Send us a message. We're happy to talk about your own challenges with Meta and AI for advertising.

04/27/2026

04/27/2026

🚨New Client Highlight: Larwise

One of our newest clients, Larwise, looks to help improve the online shopping experience that has gotten so boring, impersonal, redundant, and overwhelming in recent years.

What we like about them: They understand the importance of emotive marketing in helping people make decisions, and they also have an approach that's based in science and research to help people become better shoppers and gifters.

👀 Keep an eye out on their socials for more information on how this online shopping platform helps match people to curated hidden-gem gifts in a way that is convenient, useful, and effective. Interested in taking their 2-minute matching quiz for yourself? Visit larwise.com.

We can't wait to start implementing their marketing strategy and bring this product to online shoppers across the country.