Paul Sokol

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Paul Sokol Hey there internet visitor! I'm Paul Sokol and people know me for my passion and key understanding of the customer journey :)

Thought Leader in Automated Experience Design | Author | Speaker | Promoter | Hey there reader! I'm Paul Sokol and people know me for my passion and key understanding of the "customer journey" and using automation to truly enhance your customer's experience. As one of the world's foremost Thought Leaders & experts in Automated Experience Design, I can help you achieve meaningful outcomes using humanized automation to maximize your input effort. Ask me about my work with a Shark Tank winner and personally designing the automated funnel that turned six figures within nine days.

2011: I spent five years as the Head Campaign Builder/Mad Scientist at Infusionsoft; one of the world’s top sales and marketing automation tools built exclusively for entrepreneurial small businesses.

2013-2016: I speak at Infusionsoft's annual ICON user conference; always an advanced training session on automation.

2014: I was approached by a publisher to write the "Infusionsoft Cookbook"; which has sold over 1,000 copies as of 2021.

2016: The same publisher invites me to turn the "Infusionsoft Cookbook" into 3 online video training courses.

2016: I speak at Infusionsoft's annual partner conference (PCON); advanced training session on automation for Infusionsoft Partners exclusively.

2017: I speak again at ICON and PCON. I am also invited to speak at the Internet Marketing Expo in Texas on my 'Unassisted Weekly Redeemer" model.

2018: I was invited to speak at a private event in Hollywood for models & actors teaching social media strategies and tactics.

2019: Digital Marketer invites me to Austin to speak at one of their private certified partner trainings about The Business Stack and Scoreboard.

2020: Phoenix Startup Week invites me to speak about The Business Stack. Infusionsoft, now rebranded as Keap, resumes events and I am invited to speak at their certified partner conference (PKON) about Facebook Advertising.

2021: Keap invites me to speak on multi-channel advertising at their annual user event (IKON). We all have dreams, here is mine: my dream is to have 1000's of trained and certified Knights of Automation that help small businesses provide superior customer service with modern automation methods. Fun Facts:
I founded the non-profit Keep Children Rockin' in 2015 which provides music equipment and repair donations to underfunded elementary and middle music programs. To donate visit: www.keepchildrenrockin.org

I formed Appalling Events with Phoenix promoter and owner of Club Red, Paul Benson, and we host an annual heavy metal festival, The Dead Of Winter Fest, as a charity donation event for Keep Children Rockin. Learn more and see some of the equipment donations here: www.facebook.com/deadofwinterfest

Beebo, Winston, Indy & Remy are my four darling cats and sometimes they make cameos in my videos and calls 😻
anized automation to maximize your input effort. Ask me about my work with a Shark Tank winner and personally designing the automated funnel that turned six figures within nine days.

2011: I spent five years as the Head Campaign Builder/Mad Scientist at Infusionsoft; one of the world’s top sales and marketing automation tools built exclusively for entrepreneurial small businesses.

2013-2016: I speak at Infusionsoft's annual ICON user conference; always an advanced training session on automation.

2014: I was approached by a publisher to write the "Infusionsoft Cookbook"; which has sold over 1,000 copies as of 2021.

2016: The same publisher invites me to turn the "Infusionsoft Cookbook" into 3 online video training courses.

2016: I speak at Infusionsoft's annual partner conference (PCON); advanced training session on automation for Infusionsoft Partners exclusively.

2017: I speak again at ICON and PCON. I am also invited to speak at the Internet Marketing Expo in Texas on my 'Unassisted Weekly Redeemer" model.

2018: I was invited to speak at a private event in Hollywood for models & actors teaching social media strategies and tactics.

2019: Digital Marketer invites me to Austin to speak at one of their private certified partner trainings about The Business Stack and Scoreboard.

2020: Phoenix Startup Week invites me to speak about The Business Stack. Infusionsoft, now rebranded as Keap, resumes events and I am invited to speak at their certified partner conference (PKON) about Facebook Advertising.

2021: Keap invites me to speak on multi-channel advertising at their annual user event (IKON). We all have dreams, here is mine: my dream is to have 1000's of trained and certified Knights of Automation that help small businesses provide superior customer service with modern automation methods. Fun Facts:
I founded the non-profit Keep Children Rockin' in 2015 which provides music equipment and repair donations to underfunded elementary and middle music programs. To donate visit: www.keepchildrenrockin.org

I formed Appalling Events with Phoenix promoter and owner of Club Red, Paul Benson, and we host an annual heavy metal festival, The Dead Of Winter Fest, as a charity donation event for Keep Children Rockin. Learn more and see some of the equipment donations here: www.facebook.com/deadofwinterfest

Beebo, Winston, Indy & Remy are my four darling cats and sometimes they make cameos in my videos and calls 😻

On July 21st, we got an email that OpenAI opened up their ad platform for everyone, so naturally we made a blog post tha...
10/23/2026

On July 21st, we got an email that OpenAI opened up their ad platform for everyone, so naturally we made a blog post that walks through how to launch a ChatGPT ad campaign.

But there was one piece of that setup we glossed over. The piece that actually tells you whether your ads are working (or not): the conversion pixel.

To fill in this gap, 𝘪𝘯 𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 𝘯𝘦𝘸 𝘣𝘭𝘰𝘨 𝘱𝘰𝘴𝘵, 𝘸𝘦 𝘢𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘤𝘰𝘷𝘦𝘳 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘩𝘰𝘸 𝘵𝘰 𝘴𝘦𝘵 𝘶𝘱 𝘵𝘩𝘦 𝘊𝘩𝘢𝘵𝘎𝘗𝘛 𝘈𝘥𝘴 𝘱𝘪𝘹𝘦𝘭 using Google Tag Manager. Even if you use some other tag manager, you will see how the ChatGPT pixel is easier to use than you might think.

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗼𝗿 𝗗𝗠 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗹𝗶𝗻𝗸!

10/22/2026

Feeling super grateful!

After more than decade of Keep Children Rockin, we finally have an affiliation with the Chandler school district.

This morning, the head of instructional tech for fine arts sent an email to the band directors, orchestra directors, and music teachers at the district's Title I schools asking for a wishlist of classroom needs.

Now, rather than myself running around doing onesie-twosie outreach, we have the district on our side asking who needs equipment.

This is a game changer.

To anyone that has every played a DOWF, attended, donated something, or simply told people about the mission, thank you. Thank you so much.

10/22/2026

I've said for years that it is expensive to be ignorant.

For years, the host for Keep Children Rockin, DOWF and my book's website was a small Amazon Lightsail server. A simple multi-site WordPress instance.

The last few months, the server kept going down.

Turns out, that little virtual machine had outgrown its purpose. Because I do regular backups, I was able to take the latest backup and use it to spin up a newer, slightly more powerful Lightsail instance.

Then, all I had to do was change the domains to point to the new IP address of this updated server.

Viola!

All the sites are running and stable again.

I'm not a coder. In fact, I went to school for electrical engineering because I wanted to play with circuits and not write code.

But many years ago, I learned how to host my own WordPress site so I wouldn't have to rely on any one person or host.

Over the years, I kept learning how to responsibly care for a WordPress site. Regular updates of the theme, plug-ins and base WordPress version. Making regular backups. Using a basic security plug-in to prevent being hacked by bots.

I kept learning. Figure out how you can host multiple sites on a single virtual server.

But when the server started having problems, that is where my knowledge hit a ceiling. I was able to figure out WHAT was causing the issue. But no idea how to solve it on the existing server.

But since it was an issue of the virtual server being overloaded, I understood that.

And I took a risk to spin up a new server and modify the DNS.

But it fixed the problem.

Had I been ignorant to how this stuff works, I would have absolutely had to pay hundreds, maybe even more than a thousand, of dollars to fix the issue.

And, candidly, if my solution of a larger server had not worked, I absolutely would have been forced to pay someone much smarter than me with that kind of specialty.

Anyway, the lesson is this: learn how stuff works. You don't need to be an expert or even know how to do the stuff on your own.

But you need to at least understand how it works conceptually, and understand it enough to have a reasonably educated conversation about it.

Otherwise, your ignorance can easily be taken advantage of and you will end up being sold virtual blinker fluid >_

People seek out Be Pro for world-class customer journeys & advertising.
10/19/2026

People seek out Be Pro for world-class customer journeys & advertising.

If what Aristotle said is true in that:"We are what we repeatedly do. Excellence, then, is not an act, but a habit"And!T...
10/18/2026

If what Aristotle said is true in that:

"We are what we repeatedly do. Excellence, then, is not an act, but a habit"

And!

That successful businesses clearly define their Habit(s) and cadences using SOPs that ALSO include governance.

One could surmise that...

✔ Daily Habits stack into
✔ Weekly Habits that stack into
✔ Monthly Habits which stack into
✔ Quarterly Habits such that
✔ Annual Habits are a breeze

He was not lying.

For example, our Monthly Habit to ensure that all websites are up-to-date in terms of:

👍 WordPress base
👍 Theme(s)
👍 Plug-in(s)

Means that our Quarterly Habit to make sure all SSL are up-to-date is a breeze.

In other words, our monthly 5-10 min habit of excellence around a properly backed up website with updated tech, means that our quarterly habit around SSL checking takes maybe another 5-10 mins.

Stack. Your. Habits.

Sometimes the best thing to do is nothing, be boring, and work well.Success is boring and repetitive. But nobody can com...
10/17/2026

Sometimes the best thing to do is nothing, be boring, and work well.

Success is boring and repetitive. But nobody can compete.

McDonalds is the best in the world at burgers and fries.

Stay stable. Do the thing as best as you can do.

Reap the rewards. Stay focused.

It's that simple. Be humble.

A Habit always has an SOP but an SOP does not always mean the activity is a Habit.How dialed in are your documented proc...
10/16/2026

A Habit always has an SOP but an SOP does not always mean the activity is a Habit.

How dialed in are your documented processes?

Trying to see something...

"You can have it all. And there is enough for everyone.Besides, just think of all the lives you'll enrich once you have ...
10/15/2026

"You can have it all. And there is enough for everyone.

Besides, just think of all the lives you'll enrich once you have your visions realized.

For the benefit of all, keep dreaming big... it's all closer than you think."

- The Universe (aka Mike Dooley)

Address

Services Available In:
Chandler, AZ
85225

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+19282325952

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