Navel Marketing

02/27/2024

For those of you who don't know, I recently left Airgain and am ramping back up my consulting business. With marketing teams being decimated right now, you are being asked to do more with less. I have an incredible team of people behind me that can help you map your customer journey, build your position and brand, outsource your marketing efforts, and implement new marketing technologies to fill in any holes in your customer experience.

Drop us a pin at [email protected] to find out how we can help!

01/17/2015

Convergence Around Content http://wp.me/p6UuK-92

As I often tell my clients and students, marketing has changed more in the last 5 years than it had in the previous 50. Major shifts are occurring in how we engage with our audiences, one of the largest of which is the growing importance of content. Back in 2005, after I launched my first agency, we would often teach the principle of value-added marketing. [ 523 more words. ]

07/16/2013

The Parable of the Old Ship Builder

Over a decade ago, I wrote a parable to emphasize the importance of charging not only for your time, but your expertise. It is as true today as it was back then. Enjoy: The Old Ship Builder There was once an extremely large ship that was quite busy…

05/10/2013

Customers Buy Products, Evangelists Buy Causes

The Dove brand had its inception only a decade after World War II with the introduction of a new beauty bar that wouldn’t dry your skin the way soap did. It grew from this initial product into “the world’s top cleansing brand”, adding moisturizing body…

05/06/2013

Qwest's So-Called "Spirit of Service"

For the next several posts, I will share some of the case studies I have written for my upcoming book, Marketing From The Navel. I use these case studies in the courses and workshops I teach as they demonstrate the power of marketing from the inside out.…

04/16/2013

Lead Measures vs. Lag Measures

A key part of the Navel Model is step number 7, Measurements. I have long been a believer that sales, profits, and other measurements that end up on an income statement are too broad and difficult to control. It is more important to identify what I have…