Commit Agency

05/31/2026

In honor of National Creativity Day, we asked the team what sparks their creativity. Let’s just say not everyone was willing to give away their secret sauce. 👀

05/30/2026

April showers bring May flowers… and apparently May also brings Caitlyn as our BOMB Winner. 🌼☀️💣

A true ray of sunshine on every set, shoot, and project, Caitlyn brings creativity, positivity, and the kind of energy that keeps the whole team going. From big ideas to last minute pivots, she always makes the magic happen.

Huge congratulations to our May BOMB Winner, Caitlyn! 👏✨

05/28/2026

Matt went to Austin for the Crop Cons and came back with enough creative inspiration to fuel the whole office. 🤠🎥✨

From big ideas to bigger creative energy, here’s his recap of all things C.R.O.P. 🎬💡

📸: Anton Duong

05/27/2026

The conversation around AI in marketing is starting to move past experimentation and into accountability. Coca-Cola tracking weekly active drinkers, Hershey using real-time data to guide media decisions and United building an employee creator program all point to the same shift: marketing teams are being asked to connect their work more directly to business growth.

That is a good thing for the industry. The strongest marketing functions will not be the ones using AI just to move faster. They will be the ones using better data, sharper measurement and more real-time consumer insight to make smarter decisions and prove why marketing belongs in the room where growth decisions are made.

Advice from major marketers about where they plan to gain an advantage in their organizations, and what they learned in Miami.

05/26/2026

Genaro, Jade and Gene Take Texas 🤠

Our social team is in Mesquite, Texas this week with Peter Piper Pizza CMO Genaro Perez for the grand opening of their new flagship store. We’re here capturing content, community excitement and all the behind-the-scenes moments from grand opening week. Follow along on our Stories for a look at the fun.

05/22/2026

The numbers are in good hands. Gloria Medina just joined Commit as our new Accounting Manager, and we wasted no time throwing her into the Take 30 hot seat. Get to know the person behind the spreadsheets. Welcome, Gloria!

05/19/2026

Lay’s latest World Cup work is a good reminder that challenger thinking is not limited to challenger brands. The campaign does not just rely on star power or a major sponsorship. It finds the overlooked rituals around fandom, from grocery runs to watch parties to group chats, and builds the brand into those moments.

That is where the smarter marketing lesson lives. Challenger brands often win by finding a behavior bigger brands miss or underuse. Lay’s is applying that same mindset at scale, turning a simple product role into something more ownable: if you are watching the game, Lay’s should be part of the experience.

“No Lay’s, No Game” platform from Slap Global returns as the PepsiCo brand rethinks its audience engagement.

05/18/2026

Did we miss anything? 🧐

05/10/2026

Today we celebrate the moms of Commit and the mothers who laid the foundation for who we are and made it possible for us to do what we do every day. 🤍

To the moms we’re lucky enough to keep making memories with and to those we carry in our hearts, Happy Mother’s Day. We are endlessly grateful for your love, strength and support.

05/07/2026

The growing demand for IRL experiences is not a rejection of digital. It is a reaction to digital that feels too passive, too constant and too disconnected from real life.

That is what makes examples like Pinterest’s phone-free Coachella activation, Claire’s in-store ASMR sets and Crocs’ event moments worth paying attention to. Each one gives consumers something they can touch, try, make or remember. For marketers, the opportunity is to stop treating real life as content for the feed and start building moments that can stand on their own.

As Gen Zers prioritize mental health amid screen fatigue, they are increasingly looking for ways to connect in real life, and brands are starting to get the message.