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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 5pm Friday 9am - 5pm

Flair by KD

Flair by KD is a branding + web design studio specializing in helping woman-owned small businesses.

03/21/2023

You want in on my secret to connecting with you audience more? ⤵️

It’s all about tapping into your personality GF!

Bringing your personality into the forefront of your brand is key, and will look different for everyone — but a few things that connect you with your audience are pulling from things that make you stand out, your mission, and being clear.

You branding is also a big piece in connecting with your ideal customers + clients.

Swipe through to read how personality connects you + your audience ➡️

P.S. If you’re wanting more exclusive branding + website tips, join in on my weekly newsletter (The Tuesday Blend) for casual coffee chats and other goodies. ☕️

02/01/2023

When it comes to your brand identity, that’s something you just can’t push aside if you want to grow, stand out from your competitors, and resonate with your target audience. 👀

As a brand designer, I’m clearly biased BUT that doesn’t mean I’m wrong or want the best for your biz.

Just like getting for a wedding or even for your work day — you want to look + feel your best. And that’s exactly how your brand should feel too. 🫶🏻

So, what exactly does a brand identity include? It will include all of the visual elements unique to your biz like:

— Your primary logo
— Secondary logo
— Marks aka supplemental design elements
— Color palette
— Patterns and/or textures

And that’s just the beginning GF! 😉

Creating a strong brand identity that involves some strategic thinking and thoughtful design to help market your business makes it so much easier to communicate with your target audience.

Click the link in my bio to get started! 🙌🏻

11/24/2022

Very thankful for another year with my little fam. 💛💛

11/15/2022

How do you know you’re really ready to invest in branding?

Just like anything else in life — there’s never a right time — but there are a few signs that point to how professional branding will bring your brand to the next level.

Branding isn’t just about the visual design, it’s so much more.

It positions your brand and marketing efforts to establish that like, know, trust factor with your target audience.

It gives your audience a way to remember you, creates an identity for your biz, and sets you apart from the competition that’s out there.

It creates emotions + feelings towards your brand which increases interest and the value your brand offers.

What’s holding you back from taking that next step in your business? Comment below. ⤵️

11/05/2022

It’s crazy to me that we all met 4+ years ago on this little app, and now we’re so close + celebrating this beautiful mama to be. 💛 Can’t wait to meet baby boy in just a few short months!

10/13/2022

Why I have so much passion for the health + wellness industry ⤵️
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Working with women in the health + wellness industry lights a fire up inside me for many reasons.
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Back in 2015, I started having stomach issues which led me to a GI. Nothing really came of the scope other than having a slight intolerance to gluten.
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Ever since then I have been mindful of my gluten intake, but of course the gut is the most difficult parts of the body to heal.
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Other than having gut issues myself, I love all things health + wellness.
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Whether it be riding on the Peloton, taking a online strength class, walking outside, whipping up a delicious gluten-free meal, or tuning into one of the many wellness podcasts I love -- this industry is a big part of my life. 💛
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PS. I have 1 spot left for branding and/or website design for the remainder of 2022.
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If you're wanting to get on my books for this year or even early next year, please inquire via the link in my bio.

09/29/2022

Swipe through to see why this works ⬇️

SAVE FOR LATER! 🫶🏻

Instead of searching your little heart out on Google, I’ve put together the 4 essentials to creating a brand with effective messaging.

They are clarity, messaging, a brand identity, and customer experience.

When all four of these elements come together it creates the *chefs kiss* of a brand — which will help increase traffic, awareness, and brand recognition. 👏🏻

Okay, now that you’ve swiped on through let me know if you have any questions below! 💛

09/26/2022

Bringing back these Monday inspirational quotes because they’ve taken a backseat, and Monday’s need a little extra oomph, right?! 👊🏻

This quote has so many different meanings to it.

It can relate to your health + wellness, work and relationships.

For me, it’s a little bit of everything but one thing that sticks out most is my wellness.

What this means for me is cooking more meals, feeding my body with good food that’ll give me energy, lessen the foods/drinks that make me feel crappy or anxious, and keeping a positive mindset overall.

So, the big question for today is what’s one thing you want to work on to create that life you dream of?

09/20/2022

As a brand, you want to tap into the consumer's mind aka their feelings, emotions, and aspirations. ✨
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Why should you care about these? Because it's not just about selling a product -- it's about selling a lifestyle.
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By including your consumer's aspirations in your marketing efforts creates a better experience for them and in return will help boost your online sales.
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Swipe through to read the three ways to boost online sales through consumer aspirations. ⟶
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Remember to SAVE this post to reference later! 💌🫶🏻

09/12/2022

Prepping for the last quarter of 2022, and just thinking about some of the goals I had for this year.

Most of the goals were met, but others were not (and that’s okay).

I think there is so much pressure sometimes to make X amount of money or booking projects for X amount in order to be “successful”.

Well, I’m saying that’s complete BS if ya ask me. Sure, money is how you live but doesn’t or shouldn’t define how you measure success because that looks different for everyone.

Some of goals for 2022 were:

- launching consulting/mentorship
- create a monthly newsletter
- monthly blog posts
- $10k months
- designing more shopify sites
- guest speak on two podcasts
- outsource pinterest management

Now looking back on these goals, I can proudly say that I’ve achieved most of them but the $10k months (not so much).

But looking back at this year’s accomplishments, I’m more than satisfied with how my business is growing + how I’m defining what success looks like to me.

What does success look like to you for your business? I’d love to hear! 💛

08/11/2022

Are you new here?! 🌞
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Let me formally introduce myself.
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Hey!! 👋🏻 I'm Karli — brand and website designer for women-owned lifestyle & wellness businesses with a focus on enduring style, and a ton of Flair.
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I'm all about helping your business strike a balance of relevancy + timelessness to achieve a brand that feels stylish now as it will in the years to come. 💫
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Ok, now that the biz stuff is out of the way...here are some personal interests and things to know about me.
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💛 All things health, wellness and fitness are a huge passion of mine (hence why I love working with women in this field)
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💛 Another big one is fashion. I'd describe my style (personal & home) as modern boho, chic with an edge. So think, Anthropologie, West Elm, and World Market vibes.
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💛 I turned the big 3-0 this past year and lots of y'all are always shocked to find this out haha. I can thank my dad for the baby face genes.
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💛 My husband and I have lived in 5 states since graduating college, and 7 different apartments. Let's just say I cannot freaking wait until we're more permanently rooted next summer!
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💛 I am a sneaker gal through and through. I'll rock the occasional heel but it's most always a platform or boot.
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💛 Comedy + Pixar/animated movies are usually my go-to. Specifically prime time Adam Sandler days.
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💛 I have an exquisite memory for song lyrics and movie quotes. Kind of useless information until you bring me to karaoke or trivia night.
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Those are just some of the top things that come to mind.
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If you're wanting to learn more about me, head on over to my website where you can find lots more information on me, my services, and a slew of resources. 💌
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I’d love for you to share if we have something in common or just about you in general so we can get to know one another on a personal level. 👇🏻

08/10/2022

Serving up a moodboard on a Wednesday, who am I?! 😅
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Well, I'm just THAT excited over this direction and color inspiration for my client (!!!)
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I also wanted to chat about how colors psychology impacts your branding.
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Colors play an important role in marketing. Think about it. When you're scrolling your phone, colors have the impact to immediately grab your attention.
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Since colors are so impactful, it's important to what colors you choose and how you use them.
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Selecting the right colors for your brand and using them consistently across platforms will help with make for a better user experience and marketing performance. 👏🏻
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Even just selecting one primary color and using it across your marketing efforts can increase brand recognition by 80%!!
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Now that's a number you want to get behind. 😏
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I'll be touching more on this topic in my weekly newsletter next Tuesday, so be sure to sign up via the link in my bio on this topic and other marketing tips. 💌
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Address

Chapel Hill, NC
27517

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://flairbykd.com/

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