In The Black Marketing & Consulting

In The Black Marketing & Consulting We don’t do ‘random acts of marketing’. We build Legendary growth. In The Black is more than our name - it’s our guarantee. Let’s get started!

Voted Best Marketing Firm in South Carolina, Charleston, and the surrounding areas. Voted Best in South Carolina, In The Black Marketing & Consulting specializes in driving revenue for business owners and brands. Our award-winning firm delivers strategic insights, standout creative, and measurable results that pave pathways to sustained growth and success.

09/25/2026

Sliding into Q4 like…

Every other month, one member of the our team gets to plan a day that’s entirely their own. No client meetings. No deadlines. Just a chance to get out of the office, have some fun and remember that the people you build great work with matter just as much as the work itself.

For Legare Hay day, we traded strategy decks for life jackets and headed to Charleston Aqua Park for what can only be described as a real-life episode of Wipeout. 🥊

The rain may have canceled our wakeboarding plans, but it certainly didn’t cancel the competition. Or the falling. Lots of falling. 🤣

So here’s our note to Q4: we’re coming in fast.

09/22/2026

A good marketer doesn’t guess. They diagnose.

Last night at the Charleston AMA Women in Communications panel, our own Rhetta Cloyd shared a principle we believe in at In The Black: the details aren’t small when they’re what make the strategy work.

Understand the business. Diagnose the problem. Get the little things right. Then build the prescription.

Because marketing without a diagnosis? That’s Marketing Malpractice.

Proud to see Rhetta take the stage and represent ITB alongside an incredible group of women shaping communications in Charleston! 🖤

09/17/2026

Leads are easy to count. Sales are what matter.

At Blue Haven Pools, we’re seeing lead to appointment conversion reach as high as 75%.

That does not happen because we found a magic audience or because the market suddenly got easier.

It happens because marketing and sales are actually talking to each other.

Within 30 days, we’re looking beyond the ad metrics. We’re asking which leads are answering the phone, which ones are booking appointments, which ones are buying and where the process is breaking down.

Then we adjust.

Because a marketing strategy should not just generate leads. It should help the sales team close more of the right opportunities.

Anthony Kelly of Blue Haven Pools says it best: the numbers matter, but what you do with them matters more.

Better data. Better conversations. Better sales decisions.

That’s how you stay In The Black.

Just last month, we had the privilege of sharing a few words Joe Rice offered about In The Black. At the time, we were g...
09/14/2026

Just last month, we had the privilege of sharing a few words Joe Rice offered about In The Black. At the time, we were grateful for his encouragement. Today, those words carry an entirely different weight.

Joe was the kind of person whose belief in people mattered because he gave it with intention. When he encouraged you, invested in you, opened a door or stood in your corner, you felt it.

To the legal world, Joe was a giant. A visionary attorney. A legendary negotiator. A husband, father, grandfather and philanthropist. But even those titles do not fully explain who Joe Rice was.

For all the rooms he commanded, the battles he won and the things he accomplished, Joe understood that a meaningful life was not measured by what you accumulated. It was measured by what you gave away: your time, your knowledge, your opportunities, your friendship and your belief in other people.

Joe gave all of those things generously.

Then there was the cowboy. The horseman. The outdoorsman. The man who loved the land, a good adventure and bringing people together.

That spirit lives throughout Bulls Bay.

It can be felt at Bulls Bay Golf Club, in the traditions and friendships built there, and in Bulls Bay Rodeo, which Joe founded not simply to create an event, but to create something memorable for this community.

Because that is what Joe did. He built things.

He built cases that changed lives. He built opportunities for generations of people he would never meet. He built traditions, relationships and a legacy that will continue long after him.

Seventy-two years does not feel like nearly enough for a man who seemed larger than life. But men like Joe Rice do not simply disappear…

They remain in the institutions they strengthened, the people they mentored, the opportunities they created and the traditions they started.

So when the gates open again, when the horses enter the arena, when friends gather at Bulls Bay and when another generation experiences something Joe helped build, he will still be there.

For those of us who were fortunate enough to feel his encouragement and support, we will carry that with us too.

He was legendary.

Two years. Two Inc. 5000 honors. And we’re just getting started. 🖤🔥For the second year in a row, In The Black Marketing ...
09/08/2026

Two years. Two Inc. 5000 honors. And we’re just getting started. 🖤🔥

For the second year in a row, In The Black Marketing & Consulting has been named to the Inc. 5000 list of America’s fastest-growing private companies.

Growth like this doesn’t happen by accident. It takes a clear vision, the right strategy, a team willing to execute at a high level and clients who trust us with something incredibly important: the growth of their businesses and brands.

We’re proud to represent our city, region, state and the southeast as a growing marketing and consulting firm - and even prouder of what this recognition says about the people behind ITB.

To our team: you built this.
To our clients: your trust made it possible.

Being recognized once was an honor. Earning a place on the Inc. 5000 list for two consecutive years proves we’re building something with steady power.

And we have no intention of slowing down.

Marketers: What’s the ONE piece of advice you’d give a college student pursuing a career in marketing? 👇We’ll go first: ...
08/19/2026

Marketers: What’s the ONE piece of advice you’d give a college student pursuing a career in marketing? 👇

We’ll go first: don’t wait until graduation to start becoming a marketer.

A marketing degree can teach you the fundamentals. But building a career in marketing also means learning how to do the work - whether that’s social media, content creation, SEO + AEO, paid media, email marketing, design, AI, websites, or data and analytics.

Pick a skill. Get good at it. Then find a real problem you can use that skill to solve.

Help a local business. Volunteer with a nonprofit. Build your own platform. Create the campaign. Learn the tools. Track what happened.

Because your portfolio shouldn’t just show what you made. It should show what your marketing accomplished.

Did traffic grow? Did people click? Did leads increase? Did sales move?

That’s the experience future employers are looking for, and you don’t have to wait for someone to hire you before you start building it.

If you’re a freshman or college student studying marketing, you have an entire school year ahead of you to start building that proof.

Start now.

Happy birthday to the man, the myth, and the legend(-ary Founder & CEO of ITB), Jared Black. 🖤Your vision, drive, and ab...
08/07/2026

Happy birthday to the man, the myth, and the legend(-ary Founder & CEO of ITB), Jared Black. 🖤

Your vision, drive, and ability to inspire those around you continue to shape not only our company, but the people lucky enough to work alongside you every day. Thank you for leading with passion, purpose, and an irreplaceable team spirit daily.

Here’s to another year of big ideas, even bigger wins, and making the impossible look easy. Wishing you the happiest birthday and the best year yet!

We’re growing. But we’re not looking for someone to pull reports.We’re looking for someone who can spot patterns, identi...
08/02/2026

We’re growing. But we’re not looking for someone to pull reports.

We’re looking for someone who can spot patterns, identify opportunities, and turn performance data into better business decisions.

If you’ve managed paid media, understand attribution, and believe marketing should be measured by outcomes, not activity, we should talk.

At In The Black Marketing & Consulting, strategy comes first. Ex*****on follows. Performance validates both.

If you’re ready to help shape the future of a growing agency and make an impact across brands nationwide, we’d love to meet you.

Send your resume and cover letter to [email protected]

Charleston, SC | Hybrid (Remote Monday & Friday)

Share with someone who belongs in this role.

People don’t visit a law firm’s website because they’re having a good day.They arrive with questions they never wanted t...
07/29/2026

People don’t visit a law firm’s website because they’re having a good day.

They arrive with questions they never wanted to ask. They need answers they can trust. And they decide faster than anyone likes to admit.

So we didn’t design a website.

We built confidence.

A mobile-first experience for the moments that matter. Thirty pages built with purpose. Clear practice areas. Fast paths to action. Every decision made for the person on the other side of the screen - because clarity isn’t decoration. It’s strategy.

Congratulations to The Law Office of Peter David Brown on the launch of a website designed to meet clients where they are, when they need it most.

The best websites don’t ask for attention.

They earn trust.

Ask 5 of your clients why they bought from you. If every answer is different, you have a positioning problem. One of the...
07/23/2026

Ask 5 of your clients why they bought from you.

If every answer is different, you have a positioning problem.

One of the biggest reasons B2B companies struggle with inconsistent sales cycles is because their messaging changes depending on who’s talking.

Your website says one thing. Your sales team says another. Your social content communicates something different entirely.

And that inconsistency creates friction, confusion, and hesitation for buyers.
A strong brand messaging architecture solves this by creating alignment across every stage of the customer journey.

That means:
✔ Shorter sales cycles
✔ Better-qualified leads
✔ Fewer objections
✔ Stronger close rates
✔ More authority in your market

The best marketing doesn’t just attract attention. It answers questions before they’re asked.

Address

207 East Bay Street Ste. 312
Charleston, SC
29401

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18436664752

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