Ecom Genesis: Amazon Marketing Agency

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Ecom Genesis: Amazon Marketing Agency

Welcome to Ecom Genesis - Your Trusted Amazon Marketing Partner and Supply Chain Experts. So why wait?

Discover the Power of Ecom Genesis - Your One-Stop Solution for E-commerce Success. We are a dynamic team of professionals with a passion for innovation and a drive to help businesses reach their full potential in the world of e-commerce. With years of expertise in Amazon marketing and supply chain management, we offer a unique combination of skills and services to take your online business to the

next level. Our mission is to revolutionize the industry and empower businesses like yours to succeed in today's fast-paced digital landscape. We understand that the e-commerce industry is constantly evolving, and that's why we stay ahead of the curve. Our team of experts leverages the latest technology and innovative solutions to deliver results that matter. From boosting your sales on Amazon to streamlining your supply chain, we have the knowledge and expertise to help you succeed. At Ecom Genesis, we take pride in delivering personalized service that is tailored to meet the needs of each of our clients. Our team of experts works closely with you to understand your business and develop a customized strategy that is designed to deliver results. We are dedicated to helping you succeed, and we are here to support you every step of the way. Join the Ecom Genesis revolution today and experience the power of e-commerce success. Whether you're just starting out or looking to take your business to the next level, we have the expertise and experience to help you achieve your goals. Get in touch with us today to learn more about how we can help you succeed.

05/09/2023

Amazon Advertising

Tip-1 —> Amazon love people who run PPC

- Amazon wants to earn for themselves
- PPC revenue is pure profit for them
- SO they will rank the products that run more PPC
- More PPC means More Orders
- More Orders bring the more profit

Tip-2 —> Amazon increases the Organic rank of a KW if its converting better in PPC

For you get better results in PPC:

- You need to have better conversions
- For conversions, You need to be on TOP OF SEARCH
- So, Always bleed for the top spot - If the good conversion rate doesn't come from there, We need to abandon the KW.

Tip-3 —> After Ranking is done, Keep the PPC profit able.

Always cut down the KWs with bad conversion and bad CTR
Always cut down KWs with Higher ACOS.

"You know, You can achieve a particular breakeven ACOS if you want to, you just need to adjust your bids according to your target ACOS. If the bid is set to optimum level, the campaign will spend just enough so that you get orders enough to balance the spend."

Tip-4 —> Don't underestimate the ASIN Targeting.

- ASIN Targeting brings a lot of orders under very affordable ACOS if you know how to target them.
- Target products that have bad ratings.
- Target Products that have a higher price than you.
- Target Products that have bad Images
- Also Target the products that customers buy alongside your product. People frequently buy different products together so they can have a complete set for their use.

Tip-5 —> Display you Sponsored Brand ADs also

- Sponsored Brand ads are Amazon ads that showcase a brand and multiple products.
- They are displayed at the top of search results with a logo, headline, and products.
- Sponsored Brand ads can increase visibility, drive brand awareness, and encourage engagement.
- A successful ad requires understanding the audience, selecting relevant keywords, and using compelling visuals and messaging.

05/05/2023

How to create a compelling Images & EBC???

Tip-1 —> Main Image:

- Image is responsible for clicks. If the clicks come, the sales will come.
- If buyer don't checkout the detail pages, you will never get to the point of sale.
- It should have the best representation of the product and one hack is to use SPLIT testing, to see what customers like.

Tip-2 —> Listing Images and EBC:

- Make coherent Images.
- Select one color theme.
- Follow the pattern of the images the top sellers are following.
- Keep very precise and compact text in Images.
- Size of text should be big, easily readable from mobile.
- Don't put EBC+Text, use only banners (There are multiple options for creating EBC, use the Banner option in there)

05/03/2023

How to create a compelling Product Listing???

Tip-1

Make everything about the product readily available in Images. People don't like to read.

Tip-2

Create the listing with the product pain points in mind.

"We use the Review Analysis AIs for this task. Our team at least reads 1000 reviews before finalizing a product idea."

Tip-3

Point the “wishes” and “desires” of the buyers from your competitors' reviews. Then try to fulfill those wishes in your product. This is data backed value addition.

05/01/2023

Keyword Research and Optimization

Tip-1 —> KW PLACEMENT

Put highly Relevant and High Search volume KWs first in title. The more they are at the beginning of the title, The better they are ranked hence they support ranking more.

Tip-2 —> LOW HANGING FRUITS
(See ranking as Bottom-Top Process, Not Top-Down process, It's time-taking but less expensive. )

Put KWs that are long tails but they provide ranking juice to the root KWs. Ranking on Root KWs is the best thing for sales as ranking on one of them, Will rank you on 100s of KWs

For Example: A higher SV KW such as Baby Hammock, will be very difficult to rank but we can we can rank it through ranking first on Crib baby Hammock, which will support the main KW rank.

Tip-3—> FILL ALL THE FIELDS IN THE LISTING BACKEND

There are tons of fields regarding the product in the backend, Don't leave them empty, They help Amazon algorithm place the product in the most suitable place for your product category.

Use Listing Browse Tree Guide commonly known as BTGs

Tip-4—> MAKE THE TITLE AND BULLET POINTS TO TELL YOUR STORY

Don't just make it your KW stuffing place. It should be fun to read for your buyers and interesting as f**k, Use catchy phrase, Not boring KW stuffing,
(Do put the KWs, Just don't make them very obvious) "

04/28/2023

Main factors that affect Amazon SEO

(Always remember, Amazon loves sellers who convert better because they make more profit for Amazon in terms of Referral Fees)

Factor-1 —> Click Through Rate [CTR]

Number of people that click on your product after viewing it on search results

Factor-2 —> Conversion Rate [CVR]

People that buy your product after reviewing our detailed product page

Factor-3 —> Price

If 2 Products have the same number of Orders and conversion Rate, Amazon will promote the High Price product better. As Amazon will earn more from the Referral Fees on the higher price product.

Example:

Product-1 Daily Orders are 100 Units at $18 per order. (referral Fees per Order is $3.24)
Product-2 Daily Orders are 100 Units at $15 per order. (referral Fees per Order is $2.7)

Amazon will prefer the Product-1, as it will earn more for Amazon.

04/18/2023

There are no inventory issues as everything is being set up before Eid. Monitoring the situation closely to ensure we never run OOS and maintain day-to-day revenue💵💰

04/05/2023

Revamping bidding strategy. Adapting to change. Last month's results of one of our account? Not what we expected. But we're not staying quiet.
Ambitious targets set. Success is a must!

03/30/2023

Tips to Increase Product Reviews on Amazon.

03/25/2023

Tips to Resolve Amazon Missing Inventory Issue

03/23/2023

One of our Client's ongoing sale, with one SKU achieving daily four-figure sales. Our Experienced team managed tough product launch and supply chain, resulting in brand market capture.

03/07/2023

Let's discuss!

03/03/2023

"Amazon ain't no small pond, it's a vast ocean. But don't worry, we know which wave will carry you to Treasure Island."

Address

165 Victoria Lane
Charleston, WV
25414

Website

http://www.ecomgenesis.com/

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