Southern Sassafras Marketing

Southern Sassafras Marketing Branding & websites for care providers. Helping the helpers show up + grow with heart.

Not every therapist should be on every platform.One of the biggest mistakes I see providers make is trying to “be everyw...
11/19/2025

Not every therapist should be on every platform.

One of the biggest mistakes I see providers make is trying to “be everywhere” instead of showing up where your actual clients spend their time.

Different specialties attract different demographics.
Different demographics live on different platforms.
And your marketing should reflect that.

In this carousel, I break down:

✨ Who’s on Instagram, TikTok, Facebook, LinkedIn, and YouTube

✨ Why certain client demographics naturally gravitate toward certain platforms

✨ Where YOU should show up to connect with the right people

Because when you understand your audience’s habits, you can create content that actually reaches them… and converts them.

If you want a personalized platform strategy based on your niche, your ideal client, and your goals, send me a message. I’d love to map it out with you. 💛

ANNND here's another tip. Take any one of these topics and sub out the major problem we're solving for what you specific...
11/11/2025

ANNND here's another tip.

Take any one of these topics and sub out the major problem we're solving for what you specifically do.

For example:

Number 1 could also be:

- If you are dreading the holidays with your toxic family, this one's for you.

- If you are stressed out for your next meeting at work and want to quit your job, this one's for you.

- If you are struggling emotionally because yet another pregnancy test came back negative, this one's for you.

These are all frameworks to get the ideas going 😊

For everyone that comments, I'll go check out your page and comment and give a little boost too!!

Annnd I've got a special surprise coming for the people that sign up! So you'll want to check us out now! My DMs are alw...
10/31/2025

Annnd I've got a special surprise coming for the people that sign up! So you'll want to check us out now! My DMs are always open to chat ❤️

I know, I know, it feels hard to just focus on one thing. But another benefit I didn't mention of niching down? Clarity....
12/02/2024

I know, I know, it feels hard to just focus on one thing.

But another benefit I didn't mention of niching down?

Clarity.

You finally understand who to make content for.

So please take some time to think about who you want to target *before* you start making content.

There are so many things to test with social media. This is an example of how just modifying a caption can help you get ...
03/25/2024

There are so many things to test with social media. This is an example of how just modifying a caption can help you get more followers versus more views.

You have to treat every aspect of your reel like a funnel (something to catch attention, something to bring value and make them stay, and then finally an action you want them to take).

So try adding a little paragraph summing up who you are and what you're doing to your next reel.

They have the potential to capture a large number of views and you want to convert those to customers.

So to practice what I preach, Hi, I'm Mikayla, founder of Southern Sassafras Marketing. Our goal is to help mods health and wellness professionals grow in the digital realm. So follow for tips and tricks on how to Elevate your social game.

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Charleston, SC
29401, 29403, 29405, 29407, 29409, 29412, 29414, 29424, 29425, 29455, 29492

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