LAIRE

10/15/2026

The clearest sign your website needs work is not that it looks dated.

It is that your sales team stopped sending prospects to it.

Our new guide covers six signs it is time to redesign, whether a refresh would solve it instead, and the six-step process that keeps a redesign from becoming an expensive repaint. Including real talk on cost and timeline.

Read it:
https://hubs.ly/Q04znScX0

Not sure if your site needs work? Learn the signs it's time for a website redesign, plus a six-step process that turns your site into a sales tool.

10/14/2026

Explain HubSpot without saying CRM, automation, or "single source of truth."

We asked the LAIRE team. Current favorite 👓

Life before HubSpot: can't see anything, but I know something's not working.
Life after HubSpot: clean lens, clear pipeline.

Nobody's first complaint is "our data is fragmented." It's "something feels off and I can't prove it."

What analogy would you use?

10/12/2026

AI is useful for creating.

It can be even more useful for critiquing.

At LAIRE, we increasingly use AI to inspect existing work: content libraries, campaign assumptions, CRM data, briefs, and buyer-journey gaps.

It is also lower risk. A bad AI draft costs you an hour. A missed gap in your buyer journey costs you a quarter.

A good question for your team: what are you already producing that AI could help you evaluate more rigorously?

10/08/2026

Most people are reading your email between meetings, on their phone, or while another 30 messages are waiting. That matters. When we work on email strategy with clients, we think a lot about inbox empathy: making the point easy to understand, sounding human, and being clear about what you want the reader to do next.

Small choices in the writing and structure can make a big difference to how easy an email feels to read.

10/07/2026

Still spending too much time moving information between HubSpot and your delivery systems?

Tomorrow, join LAIRE and PSOhub for a practical live session on how to make AI useful across the systems and workflows your teams already rely on.

You'll learn how to:
– Reduce manual handoffs after a deal closes
– Connect sales and delivery data across HubSpot and PSOhub
– Give AI access to the context it needs to do useful work
– Automate repetitive tasks like updates, alerts and invoice prep
– Spot the AI use cases that are actually worth implementing

Last chance to register! https://hubs.ly/Q04zsSWs0

10/01/2026

Charleston has a new HubSpot community! 👋

Our own Todd Laire is leading the new Charleston HubSpot User Group, together with Nick Decoulos, Senior Professor, HubSpot Academy.

They'll be bringing local HubSpot users together to learn from each other, swap ideas, and get more out of the platform.

The first session is October 13 on Daniel Island, and we're kicking things off with HubSpot's Prospecting Agent.

If you use HubSpot and you're in the Charleston area, come join us!

https://hubs.ly/Q04yX7P-0

10/01/2026

UNBOUND gave HubSpot teams a lot to process. 👀

More AI. More automation. More connected tech.

We’re turning the announcements into the part that matters: what they could mean for your actual workflows.

Join LAIRE + PSOhub on Oct 8 for a practical breakdown of:
✓ The HubSpot changes worth watching
✓ MCP in plain English
✓ AI across sales + service delivery
✓ A more connected path beyond Closed Won
✓ What to prioritize now

Save your seat now: https://hubs.ly/Q04ySmvg0

09/30/2026

While reviewing one client's email performance, we noticed an interesting pattern:

– Emails with one clear ask averaged a 2.2% click rate.
– Emails with two different asks averaged just 0.6%. 🔻

The takeaway: Decide what you want the reader to do before you start adding links.

A second link can make perfect sense when it supports the same outcome, but a second goal introduces another decision. And sometimes the simplest email gives the reader the easiest path forward. Simple often wins.

What’s one email tip that’s worked well for you?

09/29/2026

Great ex*****on on the wrong tactic is still wasted time and budget.

It’s easy to spend money on marketing that looks busy but doesn’t fix the real problem. More ads. More content. A new website. Another HubSpot workflow.

Any of those might be the right move. But first, we need to know what is actually getting in the way of growth.

Are the right people not finding you? Are leads not converting? Is your sales team missing follow-up? Is your website making the offer harder to understand?

That is why strategy should come before tactics. Start with the problem, and then choose the channel.

09/28/2026

The minute “Speed Matters” came up in our core values workshop, someone asked the obvious question: What about quality? Good. That is exactly the question we want people asking.

We like moving quickly because unnecessary delay is expensive, but speed only matters if the work is good. Better systems and smarter use of AI should help us remove the slow parts that add no value. They should give us more time for the parts that do: accurate data, clean copy, thoughtful creative, solid QA, and good judgment.

That’s what Speed × Quality means at LAIRE.
Get excellent work into the market sooner.

And a big part of that comes down to the people behind it. Grateful for this team!