Laire Digital Marketing

06/16/2026

Good marketing partnerships are never just about deliverables.

They’re built on trust, communication, collaboration, problem-solving, and a team that genuinely cares about helping clients grow.

We’re incredibly grateful for partnerships like this and excited for what’s ahead. 👏

06/11/2026

A website inquiry sitting in your inbox is more of a liability than a lead. 🏗️

In 2026, construction companies can't afford to chase unqualified leads or rely on gut feelings about next month's schedule. You need a system that builds your pipeline while you're on the job site.

Our new blog breaks down how HubSpot helps construction companies turn job interest into predictable, data-driven growth.

Read it here: https://hubs.ly/Q04k7rvT0

06/08/2026

Financial firms are quietly losing about 1 in 3 booked meetings … not because prospects aren’t interested, but because the follow-up goes cold.

Generic text reminders? They often do more harm than good. They drain momentum right before the most important conversation even happens.

Here’s the shift: You don’t have to choose between scaling outreach and keeping it human.

By combining HubSpot workflows with Vidyard AI Avatars, your top advisors can show up in 1,000 inboxes at once without losing the personal touch that actually gets people to respond. Firms using this approach are seeing up to a 30% reduction in no-shows.

We’re breaking it all down in a live, 45-minute tactical walkthrough with Sam Barth from LAIRE and Fraser Rinald from Vidyard on June 18 at 1 PM ET.

Register now! Link in the comments 👇

06/04/2026

Search is becoming a lot more conversational.

And in 2026, financial firms aren’t just competing for rankings anymore.

They’re competing to become the trusted answer AI tools like ChatGPT, Perplexity, and Google AI actually choose to reference.

That’s where AEO (Answer Engine Optimization) comes in.

Our recent blog breaks down:
• Why “answer-first” content matters now
• How AI evaluates trust and authority in financial services
• What makes firms more likely to appear in AI-generated answers
• The role schema, niche expertise, citations, and video play in visibility

Because the firms winning in the next era of search won’t just rank well. They’ll become the source AI trusts enough to cite.

Read the full blog at the link in bio.

06/04/2026

A lot of companies buy HubSpot before they actually know what kind of support they need.

Simple onboarding?
Full implementation?
CRM cleanup?
Reporting infrastructure?
Automation strategy?
Operational alignment?

And honestly, the wrong approach can create a surprising amount of friction later: confusing reporting, disconnected systems, poor adoption, messy data, and a CRM nobody fully trusts.

We built a quick, free assessment to help businesses figure out what level of HubSpot support actually makes sense before investing significant time and budget in the wrong direction.

✔️ 10 quick questions
✔️ instant results + action steps
✔️ no email required

Take the HubSpot assessment:
https://hubs.ly/Q04jXlyN0

06/03/2026

What happens when you combine HubSpot workflows with Vidyard AI Avatars?

You start solving one of the most frustrating problems in wealth management: getting people to actually show up after they’ve booked a meeting.

We recently co-authored a new piece with Vidyard exploring how financial firms are using this exact approach to reduce no-shows by up to 30%.

But the real “this clicks instantly” moment came during a client onboarding call today:

LAIRE: “You only record the avatar once… then it generates personalized videos for your entire list.”
Client: “Love that. That’s really cool.”

And it is cool, but more importantly, it’s practical.

Because in financial services, about 1 in 3 booked meetings never happen. Not because the advisor isn’t qualified, but because momentum gets lost between outreach and the actual conversation.

The good news? You don’t have to choose between scaling outreach and keeping it personal anymore. You can do both, with the right systems in place.

👇 Full breakdown in the blog link in the comments.

06/02/2026

Exciting news from the LAIRE team. 🏗️

LAIRE has officially earned the HubSpot Construction Industry Specialist badge, recognizing our experience helping construction companies create smarter systems for marketing, sales, operations, and growth.

Construction companies are under increasing pressure to improve visibility, communication, follow-up, and operational efficiency while continuing to scale.

We’re proud to help our construction partners build stronger foundations for growth through more connected HubSpot systems and integrations.

Big thanks to our clients and team for being part of the journey. 🏆

05/25/2026

This Memorial Day, we pause to honor the men and women who gave everything in service to this country. We're grateful for their sacrifice and the freedom it protects.

Wishing you a meaningful day with the people you love. 🇺🇸

05/21/2026

Too many construction companies are running ads that miss the mark. 🏗️

The right advertising strategy doesn't just boost visibility. It connects you with the clients who actually need your services and are ready to hire.

Our recent blog breaks down actionable advertising ideas for construction companies, from paid social and Google Ads to referral programs and local SEO, with tips on budgeting, measuring success, and mistakes to avoid.

Read it here:

Learn effective paid and organic advertising strategies for construction companies to enhance visibility, generate quality leads, and grow your business.

05/20/2026

This chart tells a story. 📈

When LAIRE launched LinkedIn ad campaigns for a 1031 exchange services provider in September 2025, they generated 8 contacts in the first month.

By March 2026? 211 contacts in a single month.

That's the power of a well-structured LinkedIn strategy paired with the right targeting, creative, and follow-up. We're proud of this one.