The Seasoned Marketer

Home
United States
Charleston, SC
The Seasoned Marketer

We equip small business owners with resources to confidently manage their marketing in-house.

Sharing marketing tips, tools and tactics with resourceful business owners via weekly videos.

04/29/2026

Take-aways:

🍔 This new "LOCAL" tab on TikTok means restaurants, businesses and creators will be able to further tap into the platforms "hyper-localized" opportunities and draw more people off the platform and into their stores!

🍔 Knowing your target audience and their preferences is key. If you're looking to attract Gen Alpha, be sure you assess your 'in-store' experience

🍔 If you're irritated that you're getting less and less likes on Instagram - don't be! Take a look at your watch time, saves and shares...have those improved? Instagram is telling us what they deem "engaging" - prioritize your content to promote watch time, saves and shares.

-- Our next S.O.B Community call is Thursday, April 30th at 6pm via ZOOM..comment COMMUNITY and I'll send you the link to join us.

04/02/2026

Our formula for 10k success: marketing, shenanigans, and mom watching. 👀

02/22/2026

Events are such a labor of love 🩷 The amount of coordination, detail and resources it takes to successfully throw any event is astonishing, but when it's the first year and you're launching a new idea...it takes double the work to get people excited and motivated to come out.

Congratulations to my friend on her inaugural event last night!

So many women from all over the Lowcountry showed up to the Goddess Gala in pink and pearls to dance the night away and support a non-profit organization that is providing resources for victims of intimate partner violence across Charleston, Dorchester, and Berkeley Counties (My Sister's House).

Looking forward to the next event!

Want to attend the next gala? Follow

02/20/2026

Congratulations to our friends Halie and Shaina .the.change.charleston.sc ! Today they cut the ribbon for the grand opening of The Alcove.

The Alcove is unique because it brings together 4 organizations ( and .the.change.charleston.sc ) under one roof - becoming North Charleston's newest disability-focused inclusive environment.

Please go follow and consider supporting and donating to these wonderful organizations that are serving the Lowcountry in big ways!

Halie, Shaina - we have watched you grow this organization from the ground up and we hope you enjoyed every bit of the celebration today! We can't wait to see how this new space will further the work you do!

02/12/2026

If you’re a small business owner or artist looking to get into commission/ custom work, then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you!

Thank you for taking the time to talk with us about commission and custom work. If you’re not familiar with her work, you HAVE to go check her out!

The episode is live WHEREVER you listen to podcasts, and you can watch on YouTube.

Go be the BEST S.O.B. you can be. ✨

02/05/2026

We're not crazy - we actually have a much easier approach to marketing plans [one you can actually keep up with]. Watch 𝘦𝘱𝘪𝘴𝘰𝘥𝘦 𝟷𝟺𝟹:𝘏𝘰𝘸 𝘵𝘰 𝘊𝘳𝘦𝘢𝘵𝘦 𝘢 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘭𝘢𝘯 𝘠𝘰𝘶'𝘭𝘭 𝘈𝘊𝘛𝘜𝘈𝘓𝘓𝘠 𝘜𝘴𝘦 𝘪𝘯 𝟸𝟶𝟸𝟼 of the 𝐒.𝐎.𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 to hear why we don't recommend those old school marketing plans! ⁣
⁣
www.sobmarketing.com

02/02/2026

#4 is likely one you haven’t heard.

As small business owners, we have limited resources (budgets, time and staff) - which means choosing to spend $1 dollar on ONE marketing initiative (let’s say FACEBOOK ADS) means we are taking away the opportunity to spend that $1 dollar on another marketing initiative (perhaps GOOGLE ADS).

Our goal as a small business owner is to choose our marketing efforts wisely.

That $1 dollar may bring in MORE sales using Google Ads vs. Facebook Ads.

Keeping ‘opportunity cost’ in mind means we understand we’re trying to maximize our efforts with the limited resources we have.

And guess what… #3 on my list (tracking your marketing efforts) is absolutely necessary so that you can compare. That’s the only way you’re going to feel confident about deciding which to keep and which to drop.

01/28/2026

POLL: Which are you tracking?
🍄=follower count. 🪙=conversion rate

--
🎮 Here's why I think CONVERSION RATE is a better metric to track on social media ➡️

🪙 It tells you whether your posts are resonating with your audience and motivating them to buy

** a follower count of 2,500 with a 25% conversion rate [625 followers buying from me] > a follower count of 50,000 with a 1% conversion rate [500 followers buying from me]

🪙 It is a good indicator of whether you're attracting the RIGHT people to your business profile.

** virality can be a blessing and a curse! it can flood your business profile with people who have zero interest in the products or services you sell, which can later lead to lower engagement

🪙 It can point to opportunities in your messaging.

** low conversion rate? you may need to focus on improving the content and messaging you're using/posting

🪙 It directly ties your efforts to your bank account.

** there are benefits to growing your follower count, but ultimately your conversion rate is the only metric that shows you what kind of a financial return you're getting from using social media as a marketing initiative

If you're looking to track your growth on social media this year - trade in FOLLOWER COUNT for CONVERSION RATE!

01/20/2026

Tell me - what year did you make your BOLD play and start your business? 👇

Sharing mine in the comments 💬

01/17/2026

It's 2016. Faceswap was a thing...the creepiest of trends if you ask me [check out my very last photo].

Blazers and heels were still a part of my everyday attire, my husband was in Kuwait and I took the 20 hour trek ✈️ to see him, we found the perfect lakeside lot and built a home, I needed an outlet and started painting. Chelsea graduated high school and we moved her into college. My family and friends were my lifeline.

What you can't see in these photos...my growing unrest. I wouldn't start my business until 2017 and wouldn't post my first YouTube video until June 2017.

The "art" and painting was my first inclination that I needed "more" than my full-time corporate job in healthcare marketing. And it wasn't until I allowed myself to be playful and create [bad] art that I could even entertain the idea of owning my own small business.

Follow the "breadcrumbs" -- if you feel drawn towards a new hobby or interest, you owe it to yourself to explore it...who knows where you'll end up 🩷

#2016

01/14/2026

The sole reason I’ve been able to post over 250 videos on YouTube, grow my email list to over 1,200 subscribers and release more than 140 episodes on a podcast that I co-host with my sister… repetition and consistency.

🚫 Showing up once, or even a few times won’t move the needle.

Why? Because those potential customers you’re looking to attract with your content…welp, they’re bombarded with thousands of marketing messages every day. (Think about how overwhelming Instagram feels these days.)

Repetition helps to break through that noise and consistency builds recognition…recognition then builds trust.

Yes, it feels heavy and hard at first - but, I promise you…half the battle is training YOURSELF to show up consistently. 💪

Would a weekly check-in help keep you accountable? Join our S.O.B Community - www.skool.com/sob — we’ll make sure you’re showing up and keeping your marketing top of mind.

Address

Charleston, SC
29401, 29403, 29405, 29407, 29409, 29412, 29414, 29424, 29425, 29455, 29492

Website

https://www.liinks.co/theseasonedmarketer

Alerts

Be the first to know and let us send you an email when The Seasoned Marketer posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Seasoned Marketer:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Charleston?