Murray Road Agency

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Murray Road Agency

Full-service marketing agency | Affiliate • Content • Events • PR • Media Buy • Social Media | Let us help tell your story! At Murray Road, we focus on you.

Murray Road was founded on extensive marketing, communications and business development experience. We have worked on and for notable and sizable brands and product lines that market, manufacture, sell and distribute products to consumers. We understand what it takes to build compelling content and marketing materials, how to reach audiences most effectively and the overall infrastructure that ens

ures companies are positioned for continued success and expansion. Our skills, knowledge and resources allow us to deliver great value for companies across the board—and especially in the digital space. We specialize in delivering dynamic content, messaging and materials to your audiences, customers, fans, followers, partners and anyone/anything else you need to reach. We offer a full spectrum of marketing, communications, sales support and business services. We differentiate ourselves with our customized, integrated and quantitative methods. Specific goals call for specialized strategies and tactics. So our partners never will see, hear or receive the same old pitch. We engage and dig in with your team for a truly unique experience. We’re here to listen so we can identify the right mix for you. Some partnerships are clear and direct. Others involve more intersections, waypoints and stops before we reach our first destination. Regardless of your roadmap, we can help. We are experts at taking organizations, companies, brands, products and messages to their target audiences. We’re built on experience and thrive through our array of resources. We can’t wait to hear where you want to go.

08/05/2026

Can't just say they ain't bitin' today and go home... because they're bitin' somewhere." — The Griz

Nobody embodies persistence quite like The Griz. Whether you're chasing fish or building a great marketing campaign, success rarely comes from calling it quits after the first slow stretch. Sometimes the key is simple: keep at it.

The latest episode of Catching Em' Old School with The Griz is now live on the Outdoor Life YouTube channel, and we recently wrapped filming on the next one. We're excited to keep documenting the stories, wisdom, and old-school techniques of one of fishing's true legends.

Go give it a watch—and remember, as Griz would say... keep at it.

https://youtube.com/playlist?list=PLRz3wi0D0AvY&si=SSuYzZy3VfhQWi9I

Outdoor Life

07/29/2026

Staying Close to the Industry

The outdoor industry moves fast and staying connected matters.

This week, our team joined editors, writers and industry partners at the Outdoor Sportsman Group Roundtable to experience upcoming product launches before they reach the market.

From in-depth presentations to hands-on range sessions, the event offered valuable insight into the innovations and conversations shaping the year ahead.

It's experiences like these that help us create more informed strategies and authentic content for the brands we serve.

Game & Fish Magazine | Guns & Ammo Magazine | Petersen's Hunting | Safariland | Savage Arms

07/28/2026

Gear Up for Something Bigger.

This is more than an opportunity to win premium outdoor equipment. It’s an opportunity to support the future of the lifestyle we all care about.

This campaign brings together leading outdoor brands to help fund conservation initiatives that protect wildlife habitat, preserve outdoor traditions and strengthen the next generation of outdoor participation.

Enter for the chance to win:
• A 2-day guided duck hunt for two
• High end outdoor gear and apparel
• Exclusive prize packages valued at more than $20,000

Every entry helps make a lasting impact beyond the hunt.

07/23/2026

Beyond the Bite.

"Fishing the 50" is about more than catching fish, it's about the stories behind the fisheries that make America an incredible place to fish. Each episode takes viewers beyond the bite, exploring the people, history, culture and conservation efforts that have shaped some of the country's most iconic fisheries. Along the way, we also break down the tactics and techniques you can use to catch these incredible fish yourself.

In our debut episode, we head to Manistee, Michigan, to chase legendary Chinook salmon on Lake Michigan. From proven trolling strategies to an inside look at the Platte River State Fish Hatchery, you'll discover why this fishery has become a bucket-list destination for anglers from across the country.

Watch Episode 1 now via the link below, and follow along as we continue our journey to fish all 50 states, one unforgettable fishery at a time.

https://www.carbontv.com/shows/fishing-the-50/

07/21/2026

The Team Behind the Recognition.

Awards recognize a name, but they're earned by people.

This recognition belongs to the team that shows up every day with a commitment to doing great work, supporting one another and delivering for our clients.

From strategy sessions and content shoots to media outreach and campaign ex*****on, every member of the Murray Road team plays a role in helping our partners succeed.

Being named a 2026 Best of South Carolina Regional Winner in the Marketing Firms category is an incredible honor, but it's really a reflection of the people standing behind this plaque.

We're grateful for this team, proud of what we've built together and excited for what's ahead.

Guide to South Carolina

07/11/2026

This is your sign to get out on the water this weekend. 🎣

07/10/2026

We're excited to officially announce the premiere of Episode 1 of Fishing the 50, our new premium fishing series produced in partnership with CarbonTV.

Built around one ambitious mission—to fish all 50 states while telling the stories behind America's greatest fisheries—Episode 1 takes us to Manistee, Michigan, in pursuit of legendary Lake Michigan king salmon.

Episode 2 is already in the works from Southeast Alaska, with 48 more states still to come.

Interested in partnering with the series? We'd love to talk. Send us a message to get in touch or let us know if you're at iCAST 2026. We'll have team members on the show floor.

Stay tuned—this journey is just getting started.

CarbonTV | Evolution Fishing | Mustad Fishing | Maxima | Optic Nerve Eyewear | TrueTimber

https://murrayroadagency.com/everything-you-need-to-know-about-fishing-the-50-the-new-adventure-series-from-murray-road-and-carbon-media/

07/02/2026

Our latest episode of “Catching Em’ Old School with the Griz” is now live on the Outdoor Life YouTube channel! 🎣

In this episode, Griz hits the water in search of northern pike and breaks down the proper way to fillet one, old-school style.

If you’re new to the series, Catching Em’ Old School with the Griz is a collaboration between Murray Road and Outdoor Life, fully concepted and produced by the team at Murray Road.

Griz has long been a fishing legend in the Upper Midwest and a true one-of-one personality. From the start, we had a feeling this series had something special, but we never imagined just how strongly it would resonate with anglers across the country.

This latest episode recently surpassed 80K views and is still climbing, with episodes averaging 100K+ views. Even more impressive, the previous episode topped 500K views, making it Outdoor Life’s fourth most-viewed video of all time.

What does this tell us?

Authenticity wins every time.

In a world full of polished content, people still connect most with what feels real: honest stories, genuine personalities, and content with soul.

Full Video: https://www.youtube.com/watch?v=2ERVZ8Qx4XQ&pp=0gcJCUwLAYcqIYzv

06/26/2026

This Recognition Reflects the Companies We Serve

Every campaign, content shoot, media placement and strategy session starts with the same goal: helping our clients succeed.

Being recognized as a 2026 Best of South Carolina Regional Winner in the Marketing Firms category is an honor because it reflects the work we've had the privilege to do alongside incredible brands and organizations.

Thank you to our clients for your continued trust, to our partners for your collaboration and to everyone who supported us throughout the voting process.

This recognition celebrates where we've been, but our focus remains on where we're going and the work still to come.

06/24/2026

Beyond the Press Release

Public relations is about more than sending press releases. It's about creating opportunities for brands to earn attention where it matters most.

Over the past few months, our team has worked alongside Savage Arms to develop strategic media opportunities, build meaningful new relationships, activate long-standing relationships with outdoor editors and writers and secure coverage that puts the brand in front of highly engaged audiences.

Behind every headline is a thoughtful PR strategy, consistent communication and a team that understands both the outdoor industry and the media that covers it.

Whether we're supporting a product launch, coordinating media outreach or helping shape a brand's story, our goal remains the same: deliver meaningful exposure that builds credibility and long-term brand value.

That's the difference between generating coverage and building a reputation.

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Charleston, SC

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http://murrayroadagency.com/

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