Murray Road Agency

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Murray Road Agency

Full-service marketing agency | Affiliate • Content • Events • PR • Media Buy • Social Media | Let us help tell your story! At Murray Road, we focus on you.

Murray Road was founded on extensive marketing, communications and business development experience. We have worked on and for notable and sizable brands and product lines that market, manufacture, sell and distribute products to consumers. We understand what it takes to build compelling content and marketing materials, how to reach audiences most effectively and the overall infrastructure that ensures companies are positioned for continued success and expansion. Our skills, knowledge and resources allow us to deliver great value for companies across the board—and especially in the digital space. We specialize in delivering dynamic content, messaging and materials to your audiences, customers, fans, followers, partners and anyone/anything else you need to reach. We offer a full spectrum of marketing, communications, sales support and business services. We differentiate ourselves with our customized, integrated and quantitative methods. Specific goals call for specialized strategies and tactics. So our partners never will see, hear or receive the same old pitch. We engage and dig in with your team for a truly unique experience. We’re here to listen so we can identify the right mix for you. Some partnerships are clear and direct. Others involve more intersections, waypoints and stops before we reach our first destination. Regardless of your roadmap, we can help. We are experts at taking organizations, companies, brands, products and messages to their target audiences. We’re built on experience and thrive through our array of resources. We can’t wait to hear where you want to go.

09/24/2026

The Work Behind the Launch

Bringing 10Stone to life meant months of creative development, planning and production before the first piece of content ever hit the screen.

Murray Road was involved from the beginning, developing the creative direction and shaping the story from the first concepts and storyboards through voiceover scripts, shot lists, production and final ex*****on.

And throughout it all, one thing stayed at the center: making sure the creative felt authentic to 10Stone and to Jason Aldean.

His voice, lifestyle and perspective helped shape the story, giving us a clear direction for how the brand should look, feel and live in the real world.

These behind the scenes photos offer a look at the people, planning and production that went into turning those ideas into the finished campaign.

Pretty cool to see where it started and where it ended up.

09/22/2026

What Happens When Strategy Hits the Shelf

10Stone is officially here.

We’re proud to have helped bring this new outdoor lifestyle brand to life alongside our longtime client, TrueTimber, Walmart and Jason Aldean.

From brand development and launch strategy to partnerships, creative, photography, video production and social, our team was involved from the early stages through launch.

Our Content team also produced the primary launch video, now live across Jason Aldean’s social channels.

After eight years of building alongside TrueTimber, seeing a project of this scale make its way from an idea to retail is a pretty incredible milestone for our team.

It’s also a great example of the work we love to do: bringing strategy, creative, content and the outdoor lifestyle together to build something that can live beyond a campaign.

Congrats to everyone who helped bring 10Stone to life.

Check out the launch video below and find 10Stone at Walmart.
https://youtu.be/q3hyBCXgamY?si=jbDAW-61vwkYJcgV

08/26/2026

The Fish Finally Got the Memo

Remember that 105° fishing day?

Yeah... we weren't giving up.

The Murray Road crew got back on the water, and the redfish finally showed up.

You can't control the conditions. You can control the next cast.

08/24/2026

Time is running out.

This is your final opportunity to enter and support a campaign built around conservation, community and the future of the outdoors.

You have the chance to win premium gear from leading outdoor brands plus a once in a lifetime guided hunt experience for two.

Entries close August 31. Don’t miss your shot.

08/21/2026

We planned a team fishing tournament.

Mother Nature planned a 110 degree heat index.

The conditions weren't exactly tournament friendly, but the Murray Road team doesn't let a little heat get in the way. We hit the water, battled the conditions and managed to find plenty of reasons to grin along the way.

Was it hot? Absolutely.

Would we do it again? Ask us after the margaritas.

08/20/2026

Deer Season Starts Before Opening Day

The work starts long before the first sit.

Our team recently hit the field for a deer prep workday, getting ready for the season while capturing the gear, routines and real outdoor moments that make the buildup to opening day part of the experience.

From setting feeders and trail cameras to staying connected with radios and staying cool in our camo, every detail matters when you're preparing for deer season.

Moultrie Products | MidlandUSA | TrueTimber

08/18/2026

Old School. Still Works.

The latest episode of Catching ’Em Old School with the Griz is now live on the Outdoor Life YouTube channel.

This time, Griz heads out after pike during the dog days of summer, putting a tried-and-true technique to work while reflecting on how fishing has changed over the years.

New technology may have changed the way we fish, but some things never go out of style.

Watch the latest episode and see how Griz gets it done the old school way.

https://youtu.be/GB8iqrOMMK4?si=tf8m015-Qkl76c-N

08/11/2026

Don’t Miss This Opportunity.

This is your chance to enter the Ultimate Louisiana Duck Hunt for Conservation and stand alongside the brands, conservationists and outdoorsmen committed to protecting the future of hunting and the outdoor lifestyle.

Enter for a chance to win premium gear, exclusive equipment packages and a once in a lifetime guided duck hunt experience for two. All while directly supporting conservation initiatives that preserve access, habitat and outdoor traditions for generations to come.

Entries close August 31, 2026.

Don’t miss your opportunity to give back to the outdoors and win big in the process.

Outdoor Stewards of Conservation Foundation, Inc.

08/05/2026

Can't just say they ain't bitin' today and go home... because they're bitin' somewhere." — The Griz

Nobody embodies persistence quite like The Griz. Whether you're chasing fish or building a great marketing campaign, success rarely comes from calling it quits after the first slow stretch. Sometimes the key is simple: keep at it.

The latest episode of Catching Em' Old School with The Griz is now live on the Outdoor Life YouTube channel, and we recently wrapped filming on the next one. We're excited to keep documenting the stories, wisdom, and old-school techniques of one of fishing's true legends.

Go give it a watch—and remember, as Griz would say... keep at it.

https://youtube.com/playlist?list=PLRz3wi0D0AvY&si=SSuYzZy3VfhQWi9I

Outdoor Life

07/29/2026

Staying Close to the Industry

The outdoor industry moves fast and staying connected matters.

This week, our team joined editors, writers and industry partners at the Outdoor Sportsman Group Roundtable to experience upcoming product launches before they reach the market.

From in-depth presentations to hands-on range sessions, the event offered valuable insight into the innovations and conversations shaping the year ahead.

It's experiences like these that help us create more informed strategies and authentic content for the brands we serve.

Game & Fish Magazine | Guns & Ammo Magazine | Petersen's Hunting | Safariland | Savage Arms

Address

517 Savannah Highway
Charleston, SC

Website

http://murrayroadagency.com/

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