Recharge Social Media by Chelse Hensley

Recharge Social Media by Chelse Hensley We are a Charleston and Bluffton based agency specializing in digital advertising and content creati Social + [Media]

Social comes before Media.

Social means people, and we talk to the people on behalf of your business. We give your company an edge with a Digital-First strategy which allows you to hypertarget your audience with purpose. Since no two businesses are alike, we build custom packages with you in mind.

When you’re ready to create your first Facebook or Instagram, the first step is to define an interest-based audience by ...
01/13/2021

When you’re ready to create your first Facebook or Instagram, the first step is to define an interest-based audience by tapping into their persona who is most eager to buy from you. Jumpstart by asking yourself these questions:

✅ What hobbies does this person have? Traveling, Cooking, Interested in politics, volunteering?

✅ What’s their family dynamic? Single/Married/Pet Owner, Divorced etc.

✅ Think about exclusions, things that don't match their persona. For example, if you're operating a steakhouse, you’d exclude all vegans and vegetarians.

Then navigate to Ads Manager and input the selections in the “Audience” tab. Happy advertising!

This is your chance to pick my brain!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I have 3 spots available for the rest of January for 1:1 zoom cal...
01/11/2021

This is your chance to pick my brain!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have 3 spots available for the rest of January for 1:1 zoom calls. These calls are perfect for:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▪️Entrepreneurs who are craving clarity for their Facebook Ads.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▪️Strategic planning of your YTD promotions that need a concise action plan of delivery.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▪️One-off technical issues you need help fixing immediately.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Schedule your session while they're still left --> https://calendly.com/recharge-chelsehensley

If you’re in the marketing or tech world, you know that Facebook is having major beef with Apple’s latest announcement r...
12/17/2020

If you’re in the marketing or tech world, you know that Facebook is having major beef with Apple’s latest announcement re: privacy changes.

Facebook even took out two full page newspaper ads (Swipe to read) saying that its standing up for small businesses, as the new iOS update will make it more difficult for businesses to target users with more personalized ads.

☝🏻First of all, I have thoughts. I’m on TEAM NEITHER, as both of these companies exhaust me and make me roll my eyes multiple times a day. Here’s why both of them are on my naughty list when it comes to this sitch:

🍎APPLE: Yes, we get it. Data Privacy is ~trendy~ and a great buzzword. After CCPA and GDPR, politicians and corporations feel the heat to protect privacy. But let’s be honest here. We are never going to have privacy. We have traded that in for convenience, but guess what, it makes for a better user experience when companies know everything about me. Sorry not sorry. I LIKE getting personalized ads for things I want based on my digital activity. I’d rather get an ad for a new candle I want to buy than rock climbing gear or a fishing pole. TAKE MY DATA AND MAKE MY LIFE EASIER.

📲FACEBOOK: As an advertiser and media buyer on Facebook, of course I am partial to Facebook’s stance that personalized ads are ~actually good~. But the reason you’re in the hot seat is because you gotta stop acting like you actually support small businesses or are “one of them.” It seems disingenuous and we don’t feel bad for you. If you *really* wanted to help small businesses, you’d allow the swipe up function for everyone on Instagram regardless of follower count.

How do you feel about this hooplah? Are you team Apple/Data Privacy or team Facebook/business advertising?

Making the decision to hire a professional Facebook Advertiser is a big step towards scaling your business or launching ...
12/16/2020

Making the decision to hire a professional Facebook Advertiser is a big step towards scaling your business or launching it from the ground up. If you check any of these boxes, it might be time to invest in a professional social media strategy.

1) You want to reach more than 1,000 qualified people online.

2) Facebook advertising is not your zone of genius.

3) You have a valuable product that deserves to sell.
If you check off one of these boxes, it may be time to outsource a professional.

Luckily, I eat, breathe, and sleep Facebook advertising so you don’t have to! From split testing to comprehensive sales funnels, I geek out about this kind of stuff and LOVE helping clients reach their goals.

Visit RechargeSocialMedia.com to learn more about what I can do for you and your business.

Before starting, you’ll need to following:➡️A Business Manager account➡️An Ads Manager and Ad Account1️⃣In Business Mana...
12/07/2020

Before starting, you’ll need to following:

➡️A Business Manager account
➡️An Ads Manager and Ad Account

1️⃣In Business Manager, navigate to the drop-down menu in the top left corner.
2️⃣Under Ads Manager open up the whole dashboard by clicking on “All Tools” at the very bottom of the options. 3️⃣Then select “Events Manager.”

You can either use the copy-and-paste method to manually install code, send the instructions to your website developer, or use an integration or tag manager with popular website platforms like Shopify or Wordpress.

⚠️Once the Pixel is created, you will need to confirm it’s tracking properly. The final step is to test the Pixel status.

To test, navigate back to Ads Manager and select "Pixels" and/or "Data Sources"

✅If the Pixel status is active, there will be a small green circle next to the Ad Account name and ID # and say “Active.” It may take up to 20 minutes for the status to be updated.

And there ya go! You've just implemented the most important tracking device of your social media marketing!

This is what "Cross-Sell" means with FB Ads: 👉When someone purchases an item from your product catalog, you can add them...
12/01/2020

This is what "Cross-Sell" means with FB Ads: 👉

When someone purchases an item from your product catalog, you can add them to a specific audience that will automatically show related items from another product sets in your ads.

For example:
▪️Visitors viewed and purchased bracelets –> cross-sell necklaces.
▪️Visitors purchased a flight to Italy –> cross-sell tour packages from that destination.
▪️Visitors bought furniture online –> cross-sell a discount on rugs or home decor.

If your store sells a wide array of different types of products, be sure your cross-selling dynamic ads are complementary to the originally-purchased product. Meaning, don’t try and sell iPhone cases to someone who is an Android owner, and so on.

Staying on message and utilizing the purchase data you already know from your website and Facebook Pixel will result in lower Customer Acquisition Cost and higher conversion rates.

In this holiday season, remember that our communities literally DEPEND on your financial support. If you find yourself o...
12/01/2020

In this holiday season, remember that our communities literally DEPEND on your financial support. If you find yourself on Amazon, look up the retailer website and shop there instead!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Or, wear your mask and head to a local brick and mortar that has its own story! Plus, it's an extra eff you to Bezos, who undermines employee wages and benefits and pays zero income taxes buuuut that's another conversation ;) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you know of a local business with an online shop, tag them below so we can support them this holiday season👇 🎁

Chelse, what the heck is the difference between "Manual" and "Automatic" Placements and which do I choose?First thing - ...
11/24/2020

Chelse, what the heck is the difference between "Manual" and "Automatic" Placements and which do I choose?

First thing - take 5 minutes right now in Facebook Ads Manager and UNCLICK THOSE AUTOMATIC PLACEMENTS!

Alright, so I’ve said this a million times but I’m going to say it again. When you create an ad, Facebook hopes you don’t know what you’re doing so they can charge you for being clueless and wasting your money on useless delivery and vanity metrics.

*cough cough* Boosted Posts *cough*

When creating a campaign, you’ll see that all placements possible are automatically enabled. In 99% of cases, you want to manually select placement based on your creative and purpose.

Placements are a hugely strategic part of the media buying process and probably deserve a blog post on their own, but for now just know that you should edit these on your own.

In most cases for small, beginner businesses, I recommend selecting the following placements:

▪️Facebook Feed
▪️Instagram Feed
▪️Instagram Stories (make sure the format is mobile-sized!)
▪️Instagram Explore
▪️Instant Articles (maybe)

Before running successful Facebook Ads, it's important to establish a foundation to understand current and potential res...
11/19/2020

Before running successful Facebook Ads, it's important to establish a foundation to understand current and potential results your ads can actually have.

👉 For my clients, I always recommend making sure your e-commerce store is converting at 2% or more, so we can establish if the purchase process can be amplified.

🎯Here are a few things to look at when auditing your e-commerce store before running Facebook ads:

⚡Is your store website optimized for mobile?
⚡Does it load slowly?
⚡Do you have descriptive and captivating product copy?
⚡Is your checkout process seamless with no technical bugs?

These are all questions you'll need to identify before deciding to run ads.

If you're just getting started and ready to learn more about creating impactful ads, pick my brain 1-on-1! All the details here --> https://www.rechargesocialmedia.com/power-solving-sessions/

Want to know the main ingredient to a successful FB Ads campaign?Sometimes it can be the copy…Sometimes it can be the cr...
11/12/2020

Want to know the main ingredient to a successful FB Ads campaign?

Sometimes it can be the copy…

Sometimes it can be the creative…

But honestly, targeting is the most important asset you have in your arsenal to ensure that your ads are profitable.

With SO many options, it can be overwhelming deciding how to start, so here’s a recipe I created for a client that I’m sharing with you!

⚡Campaign 1: Broad Traffic Optimization - (70% budget)

▪️Persona 1
▪️Persona 2
▪️LLA Email List or LLA of Landing Page Views 1%-3%

⚡Campaign 2: Warm Audiences (30% budget)

▪️Engaged with FB + IG posts and ads (180 days)
▪️Email List and Page Fans
▪️Website Visitors (180 Days)

**For Campaign 1 - Use the Audience Overlap tool to make sure each persona audience is defined, ideally less than 30% overlap, but it's not the end of the world if not.

**For Campaign 2- No need to separate these audiences by adset. They can be grouped together!

▪️Placements: Facebook Feed, Instagram Feed, Instagram Explore

Don't be afraid to test until you find what works! You may need to repeat this process a few times to find the trick.

Once you’ve figured out the winning audience, you’ll want to retarget and scale them to increase those profits: Schedule a 1:1 session to pick my brain and get a better grasp on next steps 👉 https://www.rechargesocialmedia.com/power-solving-sessions/

What is your business energy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀What I mean by this is: Some people thrive being cool and collected, oth...
11/09/2020

What is your business energy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I mean by this is: Some people thrive being cool and collected, others love to take the lead and command meetings. Some are forceful, others optimistic.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I like to think when people work with me that they'd immediately feel my spirit - that when I'm excited about a project I become effervescent and enthusiastic. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's so important to be transparent in your energy brand when working with new clients so that you can communicate clearly to the other person's strengths.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are two adjectives that describe YOUR business energy?

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Charleston, SC
29401, 29403, 29405, 29407, 29409, 29412, 29414, 29424, 29425, 29455, 29492

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