09/24/2026
Your Instagram *probably* doesn’t need a rebrand- it might just need some personality 🧚🏻
There are only so many ways to say “book now,” “here are 3 tips,” and “come see us this weekend” before you start sounding exactly like everyone else in your industry...
The brands I want to follow have a point of view! They have opinions (sometimes a spicy one 🌶️). They have taste, inside jokes, expertise- things they’ll always recommend and things they absolutely would not (and we appreciate them even more for it).
You start to recognize + look forward to their content before you even see the username. THAT is brand voice.
So the next time you’re about to post, ask yourself:
**Could literally anyone in my industry have posted this?**
If the answer is yes, keep working on it. Your expertise is already there - let’s make it sound like YOU.
Photo by Emily Barnes • Charleston Photographer & Videographer 📸
Charleston social media manager | chs content creator | Summerville, South Carolina content shoot | social media strategist | digital marketing tips for small business | post ideas