Bryan Boyd Creative Group is a full-service, business-to-business branding, marketing, and communications firm.
We create unique, singular marketing strategies and plans that captivate, intrigue, and inform clients across many sectors.
04/04/2025
Client Spilman Thomas & Battle is the major corporate sponsor of the USA Cycling Pro Road National Championships being held in Charleston, West Virginia over the next four years in the month of May. Honoring the event and its major involvement is the firm's sleek, proprietary underwriter logomark which will be part of all race branding––from the start/finish line to the scrim panels along the course. Bryan Boyd Creative Group is fortunate to work with clients who value community involvement on such a large scale. Well done Team Spilman!
03/25/2025
Often, great communication is knowing how to make the most of a simple idea! Case in point: for two decades, giveaway bookmarks such as these help our client ReadyWV! get the word out about disaster preparedness. The solution is inexpensive, effective, and non conventional!
Got an idea that requires some creative juice and out-of-the-box thinking? Reach out to [email protected].
03/21/2025
Simple identification solution! A brushed-metal, aluminum equipment tag helps client Mining Motors clearly brand every refurbished motor that passes through their facilities. The logomark, designed and implemented by BBCG in 2018, remains a distinctive part of the company's image.
03/21/2025
Thanks to the collaboration of clients Paramount Builders and Triton Construction, the Marshall University Thundering Herd baseball team is competing on new Jack Cook Field this season. What a beautiful facility and a tremendous edition to the Huntington landscape! Go Herd!
03/21/2025
Simplicity is an essential element of effective communication. This campaign for long-time client Spilman Thomas & Battle is a ideal example.
03/21/2025
Optima Chemical, headquartered in Douglas, Georgia, is a leading global specialty-chemical supplier focusing on custom chemical manufacture and toll manufacturing. BBCG recently overhauled the company's print and digital materials, including its Specialty Chemicals and Custom Manufacturing marketing pieces.
11/17/2021
Our agency is humbled by clients who have grown and prospered alongside us. Wholehearted congratulations to Paramount Builders who marks its 15th year as a West Virginia based construction company. Paramount is recognized as one of the mid-Atlantic region’s premier design-build specialists. Dozens and dozens of clients across every sector of the economy trust the Paramount name as a symbol of excellence.
03/12/2021
Available immediately, the firm has ONE OFFICE SPACE on our floor which we are making available to a professional looking for downtown convenience. Beautifully appointed. Private entry. Secure and ideally located. Many amenities included.
11/04/2020
LOGO 3.0 looks at the most memorable brands developed by our firm, both recent and from its 30+ year history.
In 2003, the principals involved with the northern West Virginia law practice The Employment Law Center met with CEO Bryan Boyd to share their interest in branding the firm and exploring how they might benefit from a fresh image reflecting the firm’s focus moving forward.
Two months of concentrated discussion, review, and visual prototypes yielded a brand image which truly conveys the essence of The Center’s work and mission. The color choices speak to both the diversity of the practice and its clientele. Thoughtful arrangement of letters from the firm’s name are positioned inside the color boxes, providing clientele a sense of person-to-person engagement and underscoring the highly individualized nature of the firm’s work.
The Employment Law Center has a storied and proud family history of labor activism from the 1930s through today. That history is evident in the leadership forged by Paul Rusen (great-grandfather of attorney Kirk Auvil) and Paul D. Rusen.
10/21/2020
LOGO 3.0 looks at the most memorable brands developed by our firm, both recent and from its 30+ year history.
Back in the early 1990s, with the new millennium still off in the distance, Republic Container got a new CEO who set out to breathe new life into the historic metal barrel manufacturing company. Bryan Boyd Creative Group was one of the first design firms to receive the invite to explore ideas and put them to paper for a review. Republic’s instructions were brief: keep the design simple and keep it patriotic! Later that week, on a return drive to Charleston from an out-of-state meeting, inspiration struck. “I remember pulling off an exit at the WV/Ohio boarder,” said CEO Bryan Boyd. “With my FLAIR felt tip, I quickly sketched the concept on a Stewart’s Original Hot Dogs napkin!”
The red, white (grey) & blue icon still is a classic design that skillfully manages to define the product even without any logotype. The implied ‘American Made’ is underscored by the banded background.
10/05/2020
LOGO 3.0 looks at the most memorable brands developed by our firm, both recent and from its 30+ year history.
The Underprivileged Children Foundation seeks to enhance and advance the lives of West Virginia children and families in need. Established in 2016, the Foundation is creating a vision of hope for the future for our most vulnerable population.
Shortly after its formation, the Foundation invited Bryan Boyd Creative Group to offer its thoughts on how best to convey visual clarity for the organization’s broad purpose and ambitious mission. Adding credence to the Bryan Boyd Creative Group’s recommendations and suggestions was its understanding and respect for the challenges of rural initiatives. Firm president Bryan Boyd was born and raised in the coalfield community of Northfork in McDowell County.
In short order, our agency’s brand team homed in on the essence and spirit of the Foundation’s work. The resulting brand conveys energy and hope with its colorful imagery of happy children, a palette then reinforced in the simple, clean typography.
The vibrant, joyful brand remains one of the agency’s favorite marks ever created. It makes us smile each time we see it!
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What motivates the desire to venture into uncharted water, the deep end, the water you know is over your head? Is it the rush of adrenaline that comes only from risk taking? Is it curiosity to do what’s never been done? Is it satisfying a need to start from scratch without rules, boundaries, or instruction manual? Is it a combination of all these?
For Bryan Boyd, January 1989 was the auspicious beginning for a one-man shop that thirty years later is a creative and marketing powerhouse sought out by business-to-business firms looking to build their brand, grow their brand, or reinvent their brand. “Today, just as the day I started our firm, there remains one formula that does not fail,” he emphasizes. “Exceptional idea + exceptional ex*****on = exceptional result. How deceptively simple yet immensely challenging it can be to make that formula a reality.” Boyd believes one of the biggest misconceptions CEOs, CFOs, and CMOs make in today’s business climate is believing value and quality are somehow related to dollars. “Our firm’s philosophy has always maintained that budgets have no correlation nor bearing on the quality of an idea,” he emphasizes. “The belief, ‘the better the budget, the better the idea,’ never adds up.”
Bryan Boyd Creative Group, Inc. (BBCG) focuses on delivering an integrated array of goal-driven marketing, advertising, and communication services to a broad spectrum of industry and corporate sectors. Work frequently encompasses marketing/advertising plan development; strategic planning; visual materials in all forms–from digital and on-line branding to collateral; print advertisements and campaigns; film or video programs and commercials; and direct marketing. That scope of our work is unique to each client.
One of the firm’s key attributes is in the way it structures client engagement with its nucleus of talent. Clients are given freedom of direct access and interaction with BBCG staff in all creative aspects of their work–strategy, design, writing, visual/photography, overall project management, and implementation. BBCG’s culture encourages placing the client’s interests first. As world-class companies and organizations expect, the firm places an emphasis on a technological and intellectual command of resources, ensuring the most cost-effective outcome in any initiative, short-term or long-range.
For three decades, BBCG has established an impeccable track record of success, be it spearheading every detail of a marketing campaign or being called upon to work seamlessly with internal staff to obtain the objective. The firm is equally comfortable, and proficient, at both.
Clients engage BBCG in many capacities: Graphic Design • Web Development • Branding & Implementation • Strategic Planning & Counsel • Initiative Engagement • Targeted Multi-Media Campaigns • Collateral Materials Development & Printing • Event & Trade Show Planning, Design, Implementation • Digital & Freehand Illustration • Media Planning + Buys • Short or Long-Format Videos & Film • Media Relations • Earned Media • Strategic Media Buying, Placement & Coordination • TV, Video Production & Editing • Script Writing & Copywriting • Research Analysis & Testing • Radio • Direct Mail Campaigns • E-Mail Marketing.
