Move Think Smile

10/05/2026

Why we DON'T ignore October 👇

Eléa & I have been tracking health market trends since 2003, ever since we opened up our first brick-n-mortar.

And there's one trend worth paying attention to: October.

It's the month in between summer and the holidays.

Most "economy experts" will tell you people back off spending.

While that may be true as an average across industries...

We've observed two critical trends over the past 23 years for health & wellness businesses:

1️⃣ People slow down and get back to schedules, structure and what's important: their health. They actually increase spending on things that improve their physical, mental or emotional wellness.

2️⃣ Most health businesses also slow down, take a breath, decrease budgets, and start planning for Thanksgiving promotions.

This is a really interesting gap.

Even though #1 spending is going up, most of your competitors in #2 are turning their marketing down, literally ignoring October.

This leads us to a 3rd trend we've noticed:

3️⃣ Health & wellness businesses that ramp up marketing in October increase sales on average by 103% over the ones in #2... that's more than double.

This is exactly why Eléa & I are doing 20-minute demos this week, so you can map out how to book more calls with the people in #1 above, using AI & smart assessments.

Grab a demo time here:
https://go.movethinksmile.com/impact-demo

We'll personally walk you through how paying attention to October could impact your business.

Talk soon ,

Adam & Eléa

P.S. We lay out how the entire Impact Seeker System works here: https://go.movethinksmile.com/workshop

10/02/2026

Here's why this is important for health experts... Read on....

Pattern recognition. Deep focus. Systems thinking. Radical honesty.

These aren't quirks. They're the hidden strengths of the neurodivergent brain. And most coaches and practitioners don't realize they're working with this type of client.

Why is a marketing company talking about this? Because we help health experts get more clients, and the fastest way to grow isn't just better marketing. It's keeping the clients you already have getting results. Clients who feel understood stay, refer, and become your best marketing.

In this clip, Simon Egerton, who works with late-diagnosed neurodivergent adults, runs through how to leverage the energy that's "fantastic" when these clients know the person helping them speaks their language.

This is really important because what looks like low motivation is often just a mismatch in how you're working with this client.

If you work with clients (or you're neurodivergent yourself), this reframe alone is worth the watch: difference, not deficit.

🎥 Full interview with Simon and Dr. LJ Rose of the is on YouTube here: https://youtu.be/s2HGAkkbf-I?si=jx0bk42ojDAol_OJ

09/30/2026

The fastest-growing niche in coaching?

Neurodivergence.

Coaching keeps growing as a profession but the coaches who actually thrive aren't generalists. Even the ICF recognizes it: the ones who do best have a specialization.

And right now, more than 20 million adults in the U.S. are neurodivergent. Many are just discovering it and they're actively looking for coaches and practitioners who understand how their brain works. Very few do.

In this clip, Dr. LJ Rose — founder of the — explains why niched coaches get the referrals, the recognition, and the clients. As she puts it: when the teacher's ready, the student will appear.

The full interview covers how to build this specialization into a practice you already have (or start one from scratch) is on YouTube.

🎥 Watch the full interview here: https://youtu.be/s2HGAkkbf-I?si=FNT58EUm4j271GIZ

09/28/2026

Your "non-compliant" client might be neurodivergent and neither of you knows it.

They showed up, took notes, and agreed to the protocol....then vanished.

If you've ever lost a client like that, it probably wasn't a compliance problem... you may have been working with a brain your training was never built for.

More than 20 million adults in the U.S. are neurodivergent (ADHD, autism, and everything under that umbrella). Some of them are already on your client list and they become your most loyal clients when they feel understood... or they quietly leave to find someone who gets them.

We sat down with Dr. LJ Rose, founder of the , and neurodivergent-teaching specialist Simon Egerton to break down exactly how practitioners can serve these clients better and why it might be the smartest specialization in coaching right now.

🎥 Full interview on YouTube — comment "watch" and I'll send you the link.

09/16/2026

For the past 2 years, Eléa & I have been building smart assessment funnels for our private clients.
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This summer, we publicly revealed the Impact Seeker System for the first time in our live workshop: how health & wellness experts use AI & smart assessments to get more calls booked.
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And right now, we've opened a way for FIVE health & wellness businesses to get the same Impact Seeker System for just $249/mo… a tiny fraction of the $14k our private clients pay.
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Here's who we're looking for:

✔️ You're dead serious about helping people improve their physical, mental, or emotional health.
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✔️ You either A) aren't getting enough calls booked, B) are getting calls but lots of no-shows, or C) people show up but not enough are buying.
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✔️ You want more calls booked with people who are motivated, ready, and invested.
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✔️ You want an AI setter booking calls from the leads you already have without needing human resources.
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✔️ You want to start attracting the right clients in the next 30 days.
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✔️ You can commit at least 3 hours per week for 4 weeks starting Sept. 21, 2026.
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If that's you, book a call with us here to learn more.

https://go.movethinksmile.com/impact-planning
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We'll be choosing the final FIVE beta testers this week…
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This works even if you don't have an online 'presence' or do paid advertising.
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On the call we'll show you exactly what we've been building for our private clients... and what it looks like mapped onto your business.
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These five spots will be open until the end of day Tuesday or until they're taken.
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First come, first serve.
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If this even remotely interests you, book an impact planning session here.

https://go.movethinksmile.com/impact-planning
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Talk soon,
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Adam Von Ins & Eléa Elea Faucheron

09/12/2026

POLL: Is AI stealing your clients?

For example: we've seen a strong trend with therapists, counselors & coaches where people are switching to late night conversations with Claude or ChatGPT to get feel good dopamine hits, instead of using real human experts. Causing a significant drop in sales.

We're also seeing it with functional medicine & lab tests. Especially with ChatGPT's new "health" feature where people connect their lab results and rely on AI for analysis and advice. And it appears 70 percent believe what AI says to be true.

That's why we're taking a quick poll about what you're seeing out there. Let us know if:

Comment below with:
1) Yes - I've noticed a drop in sales because AI is stealing my clients.
2) No - Business is fine. Have not seen any change due to people using AI
3) Not sure

09/10/2026

Neurodivergent clients are already in your business. Are you losing them? If customer retention is important, watch this interview: https://www.youtube.com/watch?v=s2HGAkkbf-I

Ever had a client who did everything right on paper: showed up, too...

09/10/2026

This morning we did our annual social media review...

Checking the latest numbers, age demographics, and how
people are actually using each platform.

Because social media can get overwhelming fast.

Should you be on Instagram?
Facebook?
YouTube?
TikTok?
LinkedIn?
X?
All of them?

The good news is, you do not need to create completely different content for every platform.

A better approach is:
Create deeply. Distribute broadly.

Create useful content where you’re strongest, then repurpose and redistribute it across the other platforms where your audience spends time.

The key is remembering that people use each platform differently.

YouTube is more “teach me.”

Instagram is more “show me / inspire me.”

Facebook is more “connect with me.”

LinkedIn is more “help me professionally.”

TikTok is more “entertain or surprise me.”

X is more “tell me what you think.”

I put together an updated Social Media Platform Debrief for you to download. Comment "Yes" and I'll add the Debrief PDF into the comments.

Use it to:
✅confirm you’re spending time on the right platforms
✅check whether your audience is actually there
✅see what kind of content fits each platform best
✅get ideas for where to repurpose what you’re already creating

And if nothing else, I hope it gives you a little push to stop overthinking social media and start using it more.

You do not need to master every platform.

You just need to understand where your people are, what they’re doing there, and show up consistently enough to be seen.

09/04/2026

WATCH HERE: https://go.movethinksmile.com/workshop-484360-274711

05/27/2026

Let's build your high-impact offer.
Live tomorrow at 11am ET / 8am PT
You've seen us talk about this before.󠀠
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Maybe you ignored the post last week. Maybe the week before that.
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So why are we posting it again?
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Because the problem hasn't gone away.
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You still don't have a high-impact offer.
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Or you have one, but it's not selling.
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Because it's attracting the wrong crowd.
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Tomorrow, we're doing the High-Impact Offer Workshop.
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We'll show you how to build an offer that attracts Impact Seekers instead of Magic Pill Seekers.
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$27.
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👉 REGISTER NOW $27
https://go.movethinksmile.com/impact-workshop
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Look, we’re not going to pretend this is new.
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It's not.
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This is the same core process we teach our private clients.
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So the question isn't:
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"Should I register for another workshop?"
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The question is:
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"When am I going to attract the right clients?"
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$27. Tomorrow. 11am ET / 8am PT.
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👉 REGISTER NOW $27
https://go.movethinksmile.com/impact-workshop
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Eléa & Adam
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P.S. We'll see you tomorrow.