Anatta

12/20/2023

How have leading Direct-to-Consumer (DTC) brands shaped eCommerce & retail? 🌐

Where is DTC heading in 2024 and beyond?

Our latest blog delves into the core of DTC as a channel, and explores the benefits, challenges, and success stories of brands like Rothy’s, Athletic Greens, and Dollar Shave Club.

🔍 Key Takeaways:

Discover the power of personalization and data-driven decisions in DTC.
Navigate the challenges: competition, innovation, logistics, and more.
Learn from the journeys of successful brands that scaled from $0 to $1B+.
And more

👉 Read Now: https://buff.ly/47WLtMc

DTC eCommerce is a type of business model where brands sell directly to consumers online. Dive into DTC eCommerce & success strategies for the vertical.

12/12/2023

Most CRO advice is generic… and frankly, not that helpful. 🙊

In this article, we take you behind the curtain and show you how we approach CRO here at Anatta to deliver real ROI for leading DTC brands. 🔥

Here’s a sneak peek at some of the results:
+17% increase in revenue
+11% increase in checkout completions
+38% returning customer rate
Read now: https://buff.ly/47EVihP

11/28/2023

No matter what you sell online, prioritizing your customer experience is always a good idea.

Happy customers spend more, and they stick around for longer. 💸

One of the best ways to improve customer experience is through personalization.

❌ We’re not talking about:

“target you with ads for two weeks after you already bought the thing” kind of personalization.

✅But instead:

Is there a way to genuinely inspire your customers by giving them exactly what they want – when they want it?

We drew inspiration from personalization experts like Netflix and Spotify to share 15 ways DTC eCommerce brands can create an eCommerce personalization strategy.

The result? Increased customer satisfaction, higher conversion rates, and more loyal customers. 👍 📈

Read: https://buff.ly/3SSZMwD

11/22/2023

User Experience (UX)… User Interface (UI)… What do these terms actually mean? And why are both so important for success in DTC?

Believe it or not, experts say that every dollar spent on improving User Experience brings in between $2 and $100 in return. 💸

In our latest article, we explore:

✅ the difference between UX and UI
✅ how Anatta does UX and UI improvements for some of the world’s biggest DTC eCom brands
✅ real-world examples of small UX and UI changes you can make for big improvements in your leading KPIs

Read: https://buff.ly/49K3lvc

10/30/2023

For DTC brands, BF/CM sales are a once-a-year opportunity to gain loyal, new customers without expensive CACs. 💰

And 2023’s Black Friday/Cyber Monday will likely be the biggest shopping season ever.

Analysts from eMarketer predict that last year’s $20.12B in total US eCommerce sales on BF/CM could grow by 4.5%❗

But your website will need to be optimized for a great customer experience.

Here are 4 of our top UX changes your brand can make to optimize your site experience… And multiply your conversion rate. Little to no dev work necessary!

The result? Customers can move from product navigation to checkout with nothing standing in their way of making a purchase. 🛝

10/26/2023

eCommerce retailers: Want to multiply your conversions this BFCM?

30% of all retail sales happen in the 4 weeks leading up to the holidays. And if your website isn’t ready, you’ll lose sales and leave customers unhappy.

But if your site experience is up to scratch, you’ll save on CAC and convert browsers for less. 💸

Here are our top 12 UX tips to help your site get ready for customers this holiday season. 🎁

Read:

In eCommerce, Black Friday & Cyber Monday are the highest revenue-generating days of the year. Here’s how DTC brands can improve their site UX for higher conversions.

10/24/2023

We’re absolutely honored to be named as one of Inc. Magazine’s 2023 Power Partners!

Here at Anatta, we strive to be genuine partners to the brands we serve, treating their businesses as if they were our own. 🤝

Whether your brand needs support raising conversions or building an exceptionally fast Shopify store…

Our dedicated digital product teams help free up your focus as a DTC leader so you and your team can take on audacious eCommerce milestones.

Explore our profile: https://buff.ly/45PwRfH

Congrats to our team for making it all possible! 🎊

Anatta: Empowers e-commerce businesses to achieve previously out-of-reach milestones by offering dedicated staffing solutions, strategic industry guidance and tech stack expertise.

09/22/2023

Headless commerce… will it benefit your D2C business or slow you down?

In case you don’t already know: headless commerce involves separating the front-end presentation layer from the back-end of an online store. Headless uses an API layer to enable the front and back-end of your store to communicate. 🧑‍💻

While a headless setup can offer your brand several transformative benefits, like greater customization of your site experience…

These benefits often come with hefty drawbacks.

Dive into all the commonly talked about pros of headless commerce (as well as their pitfalls) at the link 👇

https://anatta.io/blog/headless-commerce-pros-cons

Going headless is a big decision that every D2C brand considers. But what are the real pros and cons of headless commerce? Is headless suitable for you?

09/21/2023

This year, we redesigned our website to capture what we’re all about: game-changing partnership for your DTC brand’s next chapter. 🤝

We're thrilled to announce that the MUSE Awards has honored our rebranding work with a Gold Award for the eCommerce Agency of the Year category!

Click the link to explore our submission: https://museaward.com/winner-info.php?id=226915

09/19/2023

We’re very excited to share that MUSE Awards has recognized our team’s work on True Botanicals’ eCommerce site redesign with a 2023 Platinum Award!

You can check out all the details here: https://museaward.com/winner-info.php?id=226916