The Look & The Feel

The Look & The Feel Beautiful brands ✨ + websites that convert 💻
For small biz, entrepreneurs & nonprofits
Branding • Websites • Templates
Charleston, SC

A recent launch for a therapist client who needed to give her website an upgraded, professional feel that felt true to h...
09/16/2025

A recent launch for a therapist client who needed to give her website an upgraded, professional feel that felt true to her therapy style and personality. We started by rewriting the copy on her website and then we put that into design. The result was fabulous and she loved it at first site! Visit her site at https://www.mindfulmentalhealthservicesllc.com/

Are you a therapist in need of a brand or website? Whether you’re starting from scratch or need a refresh, we’ve got you! Our Embark service gets you a professional brand that truly feels like you. And we do it all within just a few weeks! Learn more at the link in bio!

health and wellness | therapists | therapy branding | websites for women brands

✨Big news over here! ✨Shelly, my co-founder and counter part for the past 8 years has officially left The Look & The Fee...
08/20/2025

✨Big news over here! ✨Shelly, my co-founder and counter part for the past 8 years has officially left The Look & The Feel to pursue a new career path. We built this business from the ground up together and im very excited to take L&F to its next chapter. I’m wishing her all the best as she heads out on her new professional adventure.

That said, it’s time for another introduction! So, I’m Callie, the co-founder and now sole owner of The Look & The Feel. A little about me:

✨ I’m an award-winning designer with over 15 years experience
✨I make pottery over at
✨After 10 years in Atlanta, I now live by the coast and love surfing, paddling, and swimming
✨I’m a mom to 2 girls both under 5
✨I have a passion for good design, whether its on a screen or in the physical spaces I’m in
✨I could never eat enough oysters 🦪
✨I love traveling and my family and I just got back from a month long trip to Costa Rica, where this photo was taken.

What do we have in common? What questions to do you have for me?! I’m excited to connect with yall!

Hi! It’s been a while, but we’re still here (albeit not on IG lately) with more offerings than ever before! Check out ou...
08/19/2025

Hi! It’s been a while, but we’re still here (albeit not on IG lately) with more offerings than ever before! Check out our most recent blog post on the Top 8 Website Mistakes Small Brands Make (and how to fix them) over on our blog or our new Substack.

Are you making any of these mistakes? If so, let us know in the comments and we’ll provide you with action items to help you get clarity and cohesion in your brand.

Www.lookandfeelbranding.com/blog

Despite their differences, branding and marketing are intrinsically linked and dependent upon one another. Branding’s su...
01/25/2023

Despite their differences, branding and marketing are intrinsically linked and dependent upon one another.
Branding’s success is contingent on effective marketing and outreach efforts, while successful marketing is contingent on establishing a strong, memorable brand identity.
Acing these two critical facets of your business requires developing a thorough brand strategy, marketing plan and also an awareness of when the time is right to invest in branding and marketing.
While media agencies can be useful in helping with product and ad placement, creative agencies tend to focus more on branding best practices and establishing alignment between your brand identity and marketing strategies. Here at The Look & The Feel, we love working with businesses to hone their branding, identify their target audience and create a marketing strategy that reflects the overall goals and vision of the company.
Visit the link to find out more about how we can help >> https://bit.ly/how-does-marketing-differ-from-branding




Passionate, empathetic, fun-loving. That's The Look & The Feel Copywriter, Katie Bannon. Katie is a writer of memoir and...
01/21/2023

Passionate, empathetic, fun-loving.
That's The Look & The Feel Copywriter, Katie Bannon. Katie is a writer of memoir and personal essay and also teaches writing at Emerson College, where she recently earned her MFA in creative nonfiction.
Her passion is creating content that “sings” with voice, story and personality. Her work has appeared in NPR, Salon, Narratively and more.
She currently lives in the Boston area with her husband, where they can often be found searching for neighborhood cats, going on hikes and perusing local bookstores.
Visit the link to learn more about Katie and get to know the rest of The Look & The Feel team! >> https://www.lookandfeelbranding.com/about




So what exactly is branding and how can a business execute it effectively? Branding is the foundation of a business’s id...
01/19/2023

So what exactly is branding and how can a business execute it effectively?
Branding is the foundation of a business’s identity and is the unifying element that gives a business its distinct personality, message and reputation in the marketplace.
Branding defines your organization--its goals, vision, values and personality--and shapes how your products and services stand out from the competition. Without a strong brand identity and brand message, your business cannot facilitate meaningful outreach to customers, grow and evolve and survive in an increasingly competitive marketplace.
Ultimately, branding is what builds trust, loyalty and customer retention. While marketing campaigns are temporary and drive sales for a particular product or service, branding stays for the long-term.
Here at The Look & The Feel, we love working with businesses to hone their branding, identify their target audience and create a marketing strategy that reflects the overall goals and vision of the company. Visit the link to find out more about how we can help! >> https://www.lookandfeelbranding.com/connect-with-us




Great ideas start here!Behind The Look & The Feel is a hardworking team of strategists, designers, writers, and doers. O...
01/14/2023

Great ideas start here!
Behind The Look & The Feel is a hardworking team of strategists, designers, writers, and doers. Our intention is to help you and your team feel proud of your brand, inspired by your story, and confident in your work.
Tap the link to schedule your free discovery call and see if we're a good fit! >> https://www.lookandfeelbranding.com/connect




There’s a common misconception that marketing and branding are the same things. The truth is that even though the terms ...
01/11/2023

There’s a common misconception that marketing and branding are the same things.
The truth is that even though the terms “marketing” and “branding” are often used interchangeably, they are two different terms with two distinct purposes.
Branding encapsulates your business’s persona, voice, and message. Marketing, on the other hand, refers to the process of using advertising and promotion to communicate your brand’s persona and messaging to others.
Marketing typically involves tools like social media, email marketing platforms, SEO, and advertising, while branding involves logo design, voice and tone, brand naming, taglines, product and service names, labels and packaging, web design, blog and email content, and more.
To learn more about the nuances of “branding” and “marketing,” along with how they work in tandem with one another, visit the link for the full post! >> https://bit.ly/how-does-marketing-differ-from-branding




Are you making some of the most common branding mistakes? Sometimes it’s hard to see your own missteps and blunders — yo...
12/23/2022

Are you making some of the most common branding mistakes? Sometimes it’s hard to see your own missteps and blunders — you’re so close to the brand, you hardly notice if something seems off.
Hey, if you had kale in your teeth, or a square of toilet paper trailing your shoe, we would tell you. The same goes for your brand. Even if it’s a little embarrassing to hear the truth, it’s much more embarrassing not to know what you may be doing wrong.
When you know the mistakes to avoid, you can go forth without chasing fads or making flops. We’ve rounded up some of the most common branding mistakes from 2022, so that you can enter next year confidently and set your business up for success.
Tap the link for the full post! >> https://bit.ly/8-most-common-branding-mistakes-2022




Interested in starting your own entrepreneurial journey in business development but unsure what to expect? The Look & Th...
12/22/2022

Interested in starting your own entrepreneurial journey in business development but unsure what to expect?
The Look & The Feel Creative Director and Co-Founder, Callie Cullum, recently sat down with Go Solo to share her top tips for anyone looking to start, run and grow a new business.
Visit the link for the full interview >> https://gosolo.subkit.com/the-look-the-feel/




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Charleston, SC
29401, 29403, 29405, 29407, 29409, 29412, 29414, 29424, 29425, 29455, 29492

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5:15pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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