09/24/2026
What are you actually selling?⬇️ Understanding the emotion you’re selling helps guide all ways of communicating with customers, from social posts and website content, to presentations and interviews - Spark the emotion ✨ you’re selling!
🏠 Real Estate Agents: You’re not selling houses, you’re selling a home, a shorter commute, room to grow families, dreams coming true.
🩺 Physicians: You’re not selling treatments, you’re selling confidence, a new lease on life, and health.
🍷 Hospitality: You’re not selling food, you’re selling memories, quality time, much-needed relaxation, and connection.