Burnt Pencil Copywriting

21/09/2021

My newest venture. Copywriting was but a start to a grander plan...
Might be sensitive to some**

A Carefully Worded Social Media Article I’d like to think that every soul is civil and capable of conducting themselves humanly. Unfortunately, that is not the world we live in.

04/06/2021

Like people, my website is constantly changing and adapting. I hope to see you soon.
Burntpencil.com

03/06/2021

https://burntpencil.com/from-nauwth-to-south-yall-a-new-yorker-living-in-north-carolina/

Blog post, website copywriting, website writing sample, and portfolio. Each post is different, authentic, and written by founder of Burnt Pencil, Tom Falcone.

31/05/2021

Happy Memorial Day Patriots
Thank You For Your Service: A Memorial to Veterans,
Active-Duty Military, and their families

Thank you to all the vets who today, and throughout the history of our great nation, have defended her courageously. Providing a defense for all who live in the land of the free and home of the brave. You bring a sense of general welfare and promote it proudly and free. Through dedication and love of country, (among countless other things), you protect our land and the fruitful blessing we call, liberty. For we are free men and women, thanks to you. The mere word, “bravery” does little justice to communicate to those who know not what you’ve endured… and by your choice too. Willingly, you’ve entered into a bond. Forever, you’re connected with soldiers of years passed. It is with pride of country, love of God, and will to serve, you ALL are heroes. Today we’re united under the same colors: Red, White, and Blue.
Thank you for your service.

26/05/2021

If you have problems and you know it, clap your hands…[CLAP, CLAP]

Our faces will truly show it, although clapping our hands won’t become our magical solution...if only.

Simply KNOWING about a problem, (or problems), specifically when it comes to our business websites, never solves the crux of the BIG problem; having an INEFFECTIVE website.

Problems, they can be dealt with. But they can also be put off for months, even years. We might even be used to our digital woes. When they’re pointed out to us, an impetuous mutter, (or a variation of), escapes our lips, “yea, yea, I know.”
So, then WHAT?!

Finding a Solution to a Specific Problem
Now, sure, problems DO arise. Oh YES! They ab-so-lute-ly do.

And no one can bring you perfect results. I know I can’t.

But I’d like to highlight some areas of importance if that’s ok.

STEP ONE is an important step, so I’d like to focus on that, in this post.

First, it’s vital to have a solid SEO strategy.

(That’s the copywriter's FAVORITE thing to say... But dang, PROVE IT!)

SEO is the shortened term for search engine optimization.

In a nutshell, SEO is how we tickle Google’s pickle, (organically), and get those high search rankings.

I can’t guarantee any specific results, only targeted strategies.

And you guessed it, it begins with SEO. (An SEO audit)

Using the latest software, tools, (a bit of talent - emoji), and a consistent drive to thrive,

STEP 1 - The Audit

On-site SEO:
-Identify technical errors, advanced performance testing, “look and feel” audit (UX/UI responsive design, mobile-friendly, page speed, make sure there are sufficient calls to action placed throughout your content)
-Duplicate content, broken links, internal links, necessary pages, thin content pages/sections fixes
-H1 tags, meta titles, and meta descriptions optimization
-XML Sitemap, robots.txt, metadata, index check
-Adjust/edit/rewrite sections or pages of your website in a “Google-able” language.

Off-site SEO:
-Backlink profile, redirect quality, anchor text,
-link spikes, trust flow, citation flow
-check for inconsistencies, links to social media platforms
-pixel check, external links, and optimizing content

Google Analytics Audit:
-Setup profile, (if needed)
-Analytics health check
-Traffic analysis
-Data tracking and debugging, (if needed)
-Review of metrics and insights

Google Search Console Audit
-Sitemaps functionality
-Indexing, visibility, ranking road-blocks
-Impressions, CTR or click through rate, crawling performance
-Links (internal, external)
-Check for Google penalties

A proper SEO audit should be completed BEFORE actual SEO implementation. Keep in mind, that this is not the “end all, be all” of SEO auditing. We look at the whole picture and not every picture is the same.

If you have a burning desire to learn more, visit Burntpencil.com

This has been a message from Tom Falcone, founder of Burnt Pencil Website Copywriting and Blogging.

So, What’s YOUR problem?
Burntpencil.com

26/05/2021

Finding a trusted partner in the digital landscape is rare.
Finding someone who'll tirelessly dedicate themselves to YOUR vision...well now...THAT'S priceless.

--Burnt Pencil Website Copywriting and Blogging--

----------------BURNTPENCIL.COM-------------------

The only low part of your day will be the pricing we offer!


--Tom Falcone, founder of Burnt Pencil
Learn more today!

20/05/2021

Ghostwriting another e-book!
Learn more: Burntpencil.com

19/05/2021

5 FREE Blog Posts! Let's build upon a foundation of TRUST.
Visit Burntpencil.com today for more information.
But first, watch video below:

30/04/2021

https://youtu.be/FRFMiYkjtIo

A story-building approach wrapped around the marketing process itself will tell your customers that you have a story worth listening to...or reading!Burntpen...

24/04/2021

NOW is the best time to UPDATE your website content.

Not getting the traffic YOU NEED to attract quality clients?
STOP wasting time on "cheap" and "quick" and START focusing on your legacy. BE AS GREAT AS YOU KNOW YOU ARE.

WHY Burnt Pencil?

Burnt Pencil Copywriting:
1️⃣ Emotionally-dharged (for eCommerce) website copy
2️⃣ Persuasion, personified through storytelling
3️⃣ Planning + AB testing, off-site AND on-site SEO
4️⃣ Strategy Intent, Based On A Water-Tight SEO Master Plan

BURNT PENCIL UX/UI WEB DESIGN:
5️⃣ Blueprint for responsive design, followed by brief consultation
6️⃣ Implementation of UX design (User Experience Design) + ensure ALL FACETS of functionality are performing flawlessly
7️⃣ Creation for an aesthetically sound, visually pleasing design
8️⃣ Implementation of UI design (User Interface Design) in combination with step-7
9️⃣ Editing process and any revisions on design process
1️⃣0️⃣ Final overview and deliver. Final consultation

Bear in mind, these are the cliff notes version of my overall process. Burnt Pencil DOES NOT outsource your work.
Founder, Tom Falcone is responsible for ALL work contracted.

Hi Tom here and I'd love to speak with you. A consultation with me could be 100% business OR we could chat and get absolutely nowhere. Our first meeting together (Zoom, Google...) is whatever you need it to be at THAT given time. I put everything I have into my work. A sh!tty job by me will hurt me on a noticeable level. Mistakes happen, yes. However, when they DO arise, it's my duty (and consider it as such), to fix it.

So, anything about your online professional life keeping you up at night? Contact me. What's worst that could happen? You lose 10 minutes of your day.
Burntpencil.com

Tom's OBVIOUS quote `o the day:
A copywriter or UX/UI web designer who FAILS to achieve no less than stellar SEO, (Search Engine Optimization) is much like a HUNGRY SHARK surrounded by nothing else except OTHER hungry sharks. With no food, they'll die. With other, stronger predators surrounding them, they'll die. Nourishment for your website MUST include ON and OFF-site SEO

On-Site SEO Example: building relevant and authentic content, most important thing is to keep it engaging, while keeping in mind we need BOTH humans and bots. Nothing we can do besides be prepared!

Off-Site SEO Example: Utilizing social media by enabling YOUR users to navigate easily between the two platforms, (your website and the given social media platform we're talking about for your specific plan.)

23/04/2021

Today I’m not celebrating 5 years clean.

I don’t have a picture of my 95-year-old grandma to share with you…
No work anniversary, nor do I have any “amazing” accomplishment to announce.

No, Today is not a day that marks any pivotal event in my life.
BUT…

TODAY could change your life.

No, I’m not offering anything or selling anything.
Simply, a message:

Friends, the best advice I’ve received was from my father, Thomas William Falcone.

“Listen with MORE than your ears. Use your eyes to see, your nose to smell, and your heart to feel. And when your done listening, part ways with a firm handshake."

Much can be learned when we listen FULLY to the needs of others.