Marketing With Elliot

Marketing With Elliot I help business owners fix broken marketing. Book a free discovery call on my website and I’ll customize an advertising solution for you.

Hitting the blue boost button on a post is not the same thing as running a real ad campaign, even though it feels like a...
09/09/2026

Hitting the blue boost button on a post is not the same thing as running a real ad campaign, even though it feels like advertising.

Boosting a post is usually just paying to show one post to more people, with almost no targeting or strategy behind it. A real ad campaign starts with an actual goal, like more calls, more appointments, or more purchases, not just more likes. It targets the specific people most likely to become customers, and it keeps tracking what happens after someone clicks, not just whether they saw it.

Boosting still has its place for getting a post in front of more of your existing followers, but it is not a substitute for a real ad campaign built around your business's actual goals.

Follow along for more honest breakdowns like this one.

09/07/2026

There is no single tactic that is going to fix your business, and any marketer telling you there is has something to sell you.

The pitch always sounds most convincing when revenue is slow and leads are inconsistent. That is not a coincidence. Pressure makes people buy things they would not otherwise buy, and a lot of marketers have figured that out.

The business owners who actually build something sustainable are not the ones who found the perfect platform or the right shortcut. They are the ones who built a real system, tested what worked for their specific offer and their specific audience, and kept adjusting when conditions changed. That process is not exciting to sell, which is exactly why nobody is selling it.

Follow for more of this. There is no shortage of bad advice in this space and someone needs to keep cutting through it.

Comment MARKETING if you want to talk through what a real system looks like for your business.


09/06/2026

Take The Leap.

If you’ve got an idea you’ve been sitting on, tell me what it is. I’ll give you whatever advice I can to help make that first step feel a little less scary.

09/04/2026

A lot of small businesses reach a point where they've outgrown doing their own marketing but aren't big enough to hire a full time marketing director. That gap is exactly where a fractional CMO fits in.

A fractional CMO is someone who's actually run marketing before, working with your business without the full time salary or a year long commitment. I work with a handful of businesses at a time instead of just one, which means you get senior level thinking without paying for five days a week of it.

If you've been wondering whether this makes sense for your business, comment the word MARKETING below for a free, no pressure conversation.

If you're still tracking new leads in a notebook, a spreadsheet, or somebody's inbox, this one's for you.A CRM sounds li...
09/03/2026

If you're still tracking new leads in a notebook, a spreadsheet, or somebody's inbox, this one's for you.

A CRM sounds like a complicated piece of software, but it just stands for customer relationship management. It's the system that keeps a record of every person who's ever shown interest in your business, when they reached out, what they asked about, and whether anyone actually followed up with them.

Without one, leads live wherever the person who took the call happened to write them down, and they get forgotten the moment that person gets busy. With one, you can actually see which leads turn into customers instead of guessing at what's working in your small business marketing.

You do not need anything fancy to start. Even a simple, low cost CRM beats a notebook that only one person can read.

Save this if you've been meaning to get your leads out of a notebook and into an actual system.

09/01/2026

Am I missing something here other than a $15k bill for her Masterclass?

Six weeks of posts, and it all comes back to the same five things I stand behind as a fractional CMO who's built and sol...
08/31/2026

Six weeks of posts, and it all comes back to the same five things I stand behind as a fractional CMO who's built and sold two agencies.

Marketing is not magic. It's a system built out of your offer, how you get people to see it, and what happens after someone raises their hand. Capture the customers already looking for you before spending money to create new interest.

A high view count doesn't mean people are buying, and a cheap lead isn't actually cheap if none of those leads ever close. You should always own your ad accounts, your customer data, and your follow up system, with no exceptions. And a boring, profitable business beats a flashy one that can't keep up with its own orders, every single time.

If any of this sounds like what your business needs, comment the word MARKETING below for a free, no pressure conversation.

08/31/2026

Apparently Paid Ads have a $5M revenue cover charge now.

If people are already searching for what you sell, you don’t need to become an influencer first. You need to show up, make a good offer, track what happens, and know your numbers.

Arbitrary revenue thresholds make great rage bait. Terrible marketing advice.

08/27/2026

Never waste money on Meta Ads when there is demand sitting there on Google waiting for you to show up.

BUT, you need an effective landing page once those potential customers click your ad - these guys needed a better one.

I think this new page is going to crush it for them, what do you think?

08/20/2026

RIP Unwell 🥤

Turns out millions of followers can get you attention… but they can’t manufacture demand.

And naming a wellness drink Unwell probably didn’t help 😂

What other influencer/celebrity brands launched with a ton of hype and disappeared just as fast? Drop them in the comments 👇

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