Social Design House

Social Design House Social Design House is a full-service creative agency with a boutique approach to brand strategy, identity design and digital development.

Our developer, Amanda gave three AI site builders a real assignment: build an archive of abandoned places, a site meant ...
05/21/2026

Our developer, Amanda gave three AI site builders a real assignment: build an archive of abandoned places, a site meant to log interesting locations on a map so people could find and explore them. Oh, and make it dark, gothic, and spooky. πŸ‘»

Amanda documented the good, the bad, and the ugly and presented it to the team. The results were instructive, occasionally frustrating, and ended with a cat photo. As all good research does ⬇️

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πŸ₯‡ Lovable.devβ€” 1st Place
Given the prompt, Lovable actually delivered. It worked conversationally, following directions the way you'd expect from a well-prompted ChatGPT session. It built a functioning database, rendered working maps, and connected to GitHub with minimal effort.

The design needed work, Amanda was clear about that. But for a site meant to log and display locations, the core functionality was there. The limitation worth noting: it only builds React/Vite apps. Ask for WordPress as a CMS and it declines. A real constraint depending on the project.

The honest take: closest to the actual vision. Not polished, but functional in the ways that mattered for this specific brief.

πŸ₯ˆ Webflowβ€” 2nd Place
Webflow let Amanda input brand details upfront, colors, logo, fonts, which is a thoughtful starting point. It generated a style guide and offered component options worth choosing between.

For an abandoned places archive, though, the map was non-negotiable. Webflow didn't attempt one. Amanda asked the AI assistant directly. It returned zero maps.
The limitation: tablet and mobile styles were broken out of the box, and CMS collections weren't set up. The structural work would still need to happen manually.

The honest take: good bones for layout and components, genuinely useful as a starting point, but it couldn't deliver on the most critical piece of this particular project.

πŸ₯‰ Wixβ€” 3rd Place
Wix asked questions before building, about the site's purpose, its target audience, and then generated a dashboard and site design from those answers. As an approach, that's reasonable.

It produced a map, which put it ahead of Webflow on that front. The map wasn't connected to the listings, which put it back behind where it needed to be. The heading font choices were notable. The backend ran slowly throughout. And without prior familiarity with the platform, the learning curve added friction that the other tools didn't.

The honest take: some components work as a starting point. For a project with specific functional requirements, it didn't clear the bar.

To sum it all up, the tool matters less than what you feed it.

Every site Amanda built looked and performed better when given real brand direction: actual colors, actual fonts, actual design context. Feed these tools a blank slate and they hand one back.

The abandoned places archive had a strong concept. What it didn't have yet was a brand. That gap showed up in every result across every platform. AI builds faster when it has something real to work from. That's where the design thinking still has to happen first.

✨ Freshly minted ✨ Meet South Mint, a paid media agency built different.Paid media agency founded by Chace Black and Ted...
05/18/2026

✨ Freshly minted ✨ Meet South Mint, a paid media agency built different.

Paid media agency founded by Chace Black and Ted Williams, built around a model that's genuinely different: one senior practitioner per account, flat retainer, hard cap on clients. Our work: full brand identity, color system, and website.

The brand leans into the name. South Mint pulls from the legacy of the US Mint in Charlotte, where precision and output were the whole point. The coin icon, the "Freshly Minted" tagline, the overall system all connect back to that idea. Performance media built to produce AND impress.

For the site, we went fully AI-native: Claude Design into Claude Code, deployed on Netlify. Tight deadline, new tools, and honestly a really fun build. We're just getting started exploring what this workflow can do but South Mint was a great first run. Freshly minted, indeed.

See it live at https://southmint.co/

05/15/2026

Ask someone to define their brand values and you get a list. Ask them to describe their brand as a person at a party and you get personality. That's why we use it!

In Holland Living's virtual brand strategy workshop, our creative director Ben described the brand as someone who sounded a little familiar 🧐 That's how we know he's the right man for the job!

A 70-page book about economic momentum isn't exactly a light lift. There are county spreads, infographics, maps, icons, ...
05/14/2026

A 70-page book about economic momentum isn't exactly a light lift. There are county spreads, infographics, maps, icons, and a printer waiting on final files.

The Portrait of Progress is the Charlotte Regional Business Alliance's new publication, designed to position the Charlotte Region for business recruitment and investor engagement through 2026 and beyond. Working closely with the team, SDH led the full layout and built a visual system that could carry data, storytelling, and a lot of square miles of the Carolinas.

Structured information, at scale, still has to feel like somewhere worth going.

Explore the book and all the impressive work the Charlotte Regional Business Alliance does at https://charlotteregion.com/portraitofprogress/

Seven years. Countless builds. One very patient Sharks fan.Happy anniversary to Taylor Foxx , the developer who makes th...
05/13/2026

Seven years. Countless builds. One very patient Sharks fan.

Happy anniversary to Taylor Foxx , the developer who makes the big ideas actually work.

Ben Visser  joined the Roby Family on the At Home With Roby Podcast ! Stay tuned for their chat about entrepreneurship, ...
05/13/2026

Ben Visser joined the Roby Family on the At Home With Roby Podcast ! Stay tuned for their chat about entrepreneurship, design, AI, and more. 🎧

πŸ™ Shout out to Patrick MacIsaac and David McGuire for having him on!

The results are in! We won! πŸ†SDH earned three wins in the 2026 GDUSA Digital Design Awards β€” Sorella Apartments and Asym...
05/08/2026

The results are in! We won! πŸ†

SDH earned three wins in the 2026 GDUSA Digital Design Awards β€” Sorella Apartments and Asymmetric Research took home recognition in Digital Branding Assets, and Matrix Consulting Group won in the Websites and Microsites category.

GD USA Magazine has been running this competition for 26 years. Fewer than 10% of entries make the cut. We are genuinely proud of this work, and more importantly, proud of the clients who trusted us to make it.

Your print copy should be landing in mailboxes soon. Prefer digital? The full annual is live now β€” our work is featured on pages 85 and 86. πŸ”— https://gdusa.com/gdusa-digital-magazine-april-2026/

Founder and Creative director, Ben Visser had a blast running a Lovable.dev / AI training session with the Knowledge Per...
05/07/2026

Founder and Creative director, Ben Visser had a blast running a Lovable.dev / AI training session with the Knowledge Perk Coffee Company team. Huge shout out to Ryan Sanderson for investing a morning in collaboration, learning, and building with us.

Knowledge Perk is a thriving, growing local coffee shop (Ben's personal favorite in Rock Hill) that was looking to add some tools to their tool belt to help sales and operations run more efficiently. Ben came in and led an AI workshop to get the team over the hump on how and when to use AI to drive productivity and transparency across the organization.

These tools are a real edge for a company this size, but most folks didn't know where to start when it came to vibe coding. The morning was about getting past that "hump" and empowering the team to close real gaps in the business, whether that was sales insights or franchise build-out schedules.

Ben Visser was just a guide, sharing what he's learned over the last year combined with 20 years of industry experience. It was awesome seeing REAL things being built in REAL time that could have REAL impact.

βœ… Aligned on the latest tools and landscape of AI
βœ… Identified gaps and created PRDs for what to build
βœ… Learned Lovable and how to work together as a team
βœ… Built real tools and troubleshot problems as a team in real time
βœ… Came out the other side with a better understanding of impact

Teaching and learning alongside a small, excited, passionate team was really fulfilling. Can't wait to check in and see what they build next.

Full framework πŸ”— https://kp-aipresentation.lovable.app/
Blog Post πŸ”— https://shorturl.at/BPugE

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Give us a shout if your team could use a little collaboration on this front. Happy to help ➑️ https://www.socialdesignhouse.com/contact

04/28/2026

πŸ‘» Post and ghost is a real strategy. Just not a good one. Putting something out there and walking away treats social media like a bulletin board, which misses the whole point. The feedback loop, the comments, the conversations that move offline, that's where the actual value lives. Social media works when you treat it like it's social.

Watch the full episode at https://www.youtube.com/watch?v=07JVY6COJxY&t=1s

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Charlotte, NC
28208

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