Spiracle

Spiracle Spiracle is a Charlotte-based, video-first storytelling agency. Spiracle is a high-end video agency based out of Charlotte, NC. www.spiraclemedia.com

From high-end storytelling to subscription-style content, we deliver the right content to the right people, helping brands bring clarity to their message and consistency to how they show up. We EMPOWER THE VOICE of our partners through video storytelling, advertising, and film.

There's a certain energy in a room full of operators who are willing to say what's actually hard.That's what filled at 6...
09/03/2026

There's a certain energy in a room full of operators who are willing to say what's actually hard.

That's what filled at 60 Vines last week when EO Charlotte celebrated its Strategic Alliance Partners. The panel portion was the best part. A lot of real experience in that group, and people who weren't shy about sharing it.

Our very own Jarod Latch was glad to sit on the panel and be part of the conversation. Thanks to EO Charlotte for putting it together.

What's one thing you've learned from a room like that? We'd love to hear it.

09/01/2026

Fifteen years ago, Party Rock Anthem was everywhere. That's also the year we took on our first partner!

Our job hasn't changed. We still make complicated things clear.

Check out some of our newest video work: https://www.youtube.com/

One-off marketing projects feel efficient in the moment. You need a video, you get a video, you move on.Then a few month...
08/27/2026

One-off marketing projects feel efficient in the moment. You need a video, you get a video, you move on.

Then a few months later you need another one. New brief, new ramp-up, new context to rebuild from scratch.

That's the hidden cost. Starting over every time means you're always paying to re-explain who you are and what matters. Nothing compounds.

Content works better as a system, not a series of one-offs. Same creative standard, built for rhythm and repeatability.

We wrote about why the reset button is more expensive than it looks. Find the link in the comments.

Sometimes the talent is more than happy to be paid in pizza!
08/25/2026

Sometimes the talent is more than happy to be paid in pizza!

Shooting in the summer heat calls for more than creativity with framing and capturing the shots. It also calls for creat...
08/20/2026

Shooting in the summer heat calls for more than creativity with framing and capturing the shots. It also calls for creating some shelter.

Great work depends on the small decisions that keep a crew steady when conditions aren't. Shade, hydration, a spot to reset between takes. None of it shows up on screen, but all of it matters.

08/18/2026

Our partnerships in the creative space allow us to flex up and down depending on the opportunity. We’re really excited about this spot with NASCAR driver Ross Chastain that debuted this past weekend in Richmond!

Thank you to DRIVE SMART Virginia, Epic Notion, and the entire crew for a great collaboration.

Production crew:
Zack Millsaps - Director/Editor
Jimmy Larkin - AD
Brian French - DP
Natalie Ridley - Producer
Kayla Rossi - Producer
Trevor Kolman - 1st AC
TJ Morrison - Gaffer
Brandon Riddell - Key Grip
Kevin Murray - Audio
Lorrie Hobler - HMU

Asthma and allergies can put a damper on the things you enjoy, including the sights and smells of a garden in full bloom...
08/13/2026

Asthma and allergies can put a damper on the things you enjoy, including the sights and smells of a garden in full bloom.

On location with Carolina Asthma and Allergy Center, our team worked to capture that idea in a way you can feel. The setting did a lot of the work for us.

We're looking forward to seeing where this one ends up.

Most companies hand their story to marketing and never check whether sales, recruiting, and leadership are telling the s...
08/11/2026

Most companies hand their story to marketing and never check whether sales, recruiting, and leadership are telling the same one.

That's where the trouble starts. Sales describes one company. Recruiting describes another. Leadership describes a third. Nobody catches it until hiring slows or a deal stalls halfway through.

Story alignment isn't a marketing output. It's an operational one. Everyone inside the building is telling a version of the same story, whether they've been given the words or not.

We wrote about where the gaps first show up, and why they cost more than most teams realize.

Link in the comments below.

Bold Music Lessons isn't what most people picture when they think of music lessons. Teachers come to your house. Student...
08/07/2026

Bold Music Lessons isn't what most people picture when they think of music lessons. Teachers come to your house. Students learn the songs they actually want to play. They perform at real venues, not recitals.

They wanted to tell that story at a new level.

So we layered narrative on top of what they'd already built. Their strategy told you what Bold Music does. Narrative lets you feel what it's like to be in it.

You never know what you'll be pointing a camera at. Or what might be looking back.We recently had a special visitor in t...
07/30/2026

You never know what you'll be pointing a camera at. Or what might be looking back.

We recently had a special visitor in the studio: a robot dog. Soon it'll be walking construction sites on its own, pulling data to make the work more efficient.

Can't wait to see what's next.

Address

2025 Thrift Road, Suite 102
Charlotte, NC
28208

Telephone

+18447747225

Website

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