Blue Tide Creative

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Charlotte, NC
Blue Tide Creative

Strategic marketing communications. Unafraid of going deep with clients to get the best results 🌊 🌊

02/15/2024

As storytellers and brand developers, we pay attention to the words businesses, restaurants, and companies use in their marketing efforts.

Here are 5 current buzzwords or phrases that are giving us heavy side-eye energy. Your branding, messaging, and tone should all work together. If these words don’t feel authentic to your voice, it’s okay to avoid them!

02/13/2024

Gonna blow a few minds with this one:

Internal communications is just as if not more important than external communications. Yes, I said it.

Businesses and brands, while you are busy executing your 2024 marketing and communications plans, don’t forget to dedicate time to your internal communications strategy.

Yes, we all want to attract new clients and customers, but your staff and internal team are your original amplifiers/ambassadors. If you aren’t transparent with them about what you are doing and where you are going, this may derail your brand’s progress.

Internal communications is part of the foundation for efficient business operations. It reduces misunderstandings and can become pivotal for crisis management. Receiving company news and understanding company strategies ensures employees are on the same page.

With a surge in remote work and technological advancements, the importance of internal communication will only continue to grow in the coming years.

Don’t be that company. Make your internal communications plan more significant in your strategic 2024 planning.

01/10/2024

In my Corporate Mermaid Era 💕🗄️

January 2, 2024 not only marked the 8th anniversary of my going full time with Blue Tide Creative, it also marked my first day as Senior Content Editor with Compass Group.

I’m looking forward to this new adventure and to helping craft and tell stories to further the various Compass Group brands and sectors.

So, what does this mean for Blue Tide Creative? Well, we’re still here! We’re just changing things up a bit, but more on that later.

This is my year of wanting more and less for my life. I want balance, stability, structure, adventure, and to be able to be more present. Remember, you’re never stuck. Cheers to growth and change, my friends.

🥂-Erin

01/05/2024

In 2023, we selected brazen as our word to set the tone for the year, and lawd were we. This year, we need more balance after a year of such growth.

In 2024, our word is LAGOM (pronounced LAW-gom). A Swedish word meaning "not too much, not too little," lagom symbolizes our need to find balance after our growth.

2023 saw the growth of Blue Tide Creative.
🌊 Our team grew (Love you, Britt!)
🌊 We changed our business model from an agency to a creative collaborative
🌊 We designed a merchandise line and launched an e-commerce site that gives a portion of proceeds to nonprofits focused on conservation and sustainability
🌊 We went all in on our Concierge Service (now called our North Star Consulting Service) and audits
🌊 We had our biggest year when it came to pitching and getting media coverage for our clients
🌊 Our head mermaid, Erin, taught classes and sessions about PR and marketing attended by over 100 people
🌊 We worked with businesses of all sizes in various industries to help their message match their mission while attracting customers and clients.

12/22/2023

From all of us at Blue Tide Creative, we wish you a happy holiday season filled with love, relaxation, and cookies!

The Blue Tide Creative offices are closed as we take time off these next few weeks to recharge. Hey, even mermaids need a break from swimming.

Thank you for being a part of our journey this year. From following us on social media, subscribing to our newsletter, ordering from our shop, and working with us this year. We appreciate you more than you know.

We'll see you in 2024! ✌️

12/18/2023

Hey, businesses! Did you know annual marketing/comms plans should include more than just your budget?

We've worked with businesses of all sizes to create annual marketing/comms plans or audit their plans for the new year. 9 times out of 10, when we ask for the previous year's plan, we're handed an Excel sheet with a budget, and that's it! No plans or actionable items, just numbers.

Annual plans should be more than just numbers. They should focus on internal alignment, brand awareness, customer wants/pain points, and a plan to shape the year and any money spent. A budget without supporting data and a strategy is just an incomplete plan.

🙋‍♀️Through the end of the year, our head mermaid, Erin, is offering 1-hour strategy sessions to answer all of your Marketing & PR questions to take you beyond the budget in 2024. DM us or visit our website for more info. She'll get you and your 2024 goals on the same wavelength. 🏄🏻‍♀️

12/15/2023

So, were you naughty or nice this year?

If you were naughty this year, have no fear! There is still time to get on the nice list.

Support local Charlotte artists and a deserving nonprofit and purchase from the Blue Tide Creative Shop.

Ready to hibernate and be cozy for the winter? Order our vintage-inspired Fun in the Sun hoodie. Love one-of-a-kind gifts? Order a pair of our signature earrings for yourself or the fashionista in your life.

Whether for yourself or the special people in your life, there is something for everyone on your list.

You may always be naughty, but every once in a while, you can do something nice. 😉

12/14/2023

Last call for our signature digital audits for 2023!!

Tomorrow is the last day we're accepting requests for our signature digital audits before the start of the New Year. Want help identifying areas of improvement or where you have a disconnect with your audience? How about creating a more effective digital strategy?

Let us help you head into 2024 with an action plan and a refreshed approach to your digital messaging strategy.

Don't miss out on this opportunity. We won't be offering audits again until later in 2024.

12/12/2023

Did you know you should refresh/reevaluate your digital presence seasonally, like your wardrobe? 👙

You just swapped out your wardrobe to get ready for winter. Your sweaters and coats have moved to the front of your closet, while your shorts and bikinis are stored away. Now is a great time to take a critical look at your website and social media profiles to ensure they're the right fit for this season of your business.

Is there an offering that no longer fits where your business is and where it is going? Have you outgrown your previous social media plan? Does your website look dated?

If you answered yes to any of these questions, it's time to contact us about our audit options. Let's ensure that your messaging matches your business now and sets you up for continued success in the future. ✨

Link in bio for more information and how to contact us.

12/07/2023

Are you ready to get out of the shallows?

Is your website, social media, newsletter, etc., not getting the engagement and traction you want? Are you spending hours creating a social media post to hear crickets? Stop stressing and start asking for help.

The Blue Tide Creative Audits are designed to make your messaging memorable and crystal clear to your intended audience. We have three audit options to meet you where you are and where your needs are currently for your business and brand.

Want to elevate your brand in 2024? Let's do an audit and help you build a foundation rooted in your unique story that will set you up for success.

12/05/2023

🚨 New Merch Alert!! 🚨

In time for the holidays, shop our new drop on our Shop for a Cause site. Our Pretty in Pink, Blue Lagoon, Chocolate Dream, and Cream Soda earrings are handmade from paper beads. Sourced from the beautiful pages of , our earrings are sustainable, responsible, and oh-so-fashionable.

Perfect for a fashionista or eco-conscious loved one, these earrings are so light you’ll forget you have them on until someone compliments you.

Address

Charlotte, NC
28201-28237, 28240-28247, 28250, 28253-28256, 28258, 28260-28262, 28265-28266, 2

Website

http://www.bluetidecreative.com/

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