Theory House

Theory House We partner with growth-stage brands ready to build velocity at shelf and foster lasting traction with today’s retail shopper.

Theory House Ignites Retail Brand Fuel by combining bold strategy, breakthrough creative, and shopper-first activations that drive repeat purchase – not just initial trial. It’s how we’ve helped 1800 Tequila become a category leader, strengthened Steakhouse Elite’s retail velocity and supported Starbucks’ in-store presence across multiple retail channels. When growth is mission-critical, we bring the fuel to turn moments into movement.

Today we're announcing TheoryNXT - a tech incubator focused on agentic commerce. TheoryNXT's flagship product, KASPER™, ...
06/17/2026

Today we're announcing TheoryNXT - a tech incubator focused on agentic commerce. TheoryNXT's flagship product, KASPER™, helps CPG brands measure, diagnose, and optimize for the Invisible Shelf. Our adaptive intelligence platform identifies competitive threats, quantifies revenue risk, and delivers a prioritized action plan to improve visibility before competitors take the lead.

We're also proud to welcome Blake Pointer (https://www.linkedin.com/in/blakepointer/) as President of TheoryNXT. Blake is an entrepreneurial brand and growth leader with over 25 years of experience in building field intelligence and analytics programs for some of the country's largest CPG brands. Blake currently leads TheoryNXT and KASPER from Bentonville, Arkansas.

If you lead a CPG brand and have no visibility into how AI recommends you - KASPER was built for you.

Learn more at getkasper.ai

Let’s go Knicks! We’re proud to activate 1800 Tequila’s sponsorship of the team.
06/03/2026

Let’s go Knicks! We’re proud to activate 1800 Tequila’s sponsorship of the team.

03/19/2026

GLP-1 isn’t shrinking the beverage category - it’s forcing it to grow up. Consumers are drinking less, but demanding more: more function, more satisfaction, more purpose in every sip. If your beverage doesn’t earn its calories, it’s already losing at shelf. See more with Theory House's Beverage Trends Report. https://www.theoryhouse.com/2026-beverage-trends-report-download/

Proud to unveil our latest Travel Retail display for 1800 Triple Cask, now making a bold impression at JFK Airport. Desi...
02/04/2026

Proud to unveil our latest Travel Retail display for 1800 Triple Cask, now making a bold impression at JFK Airport. Designed by Theory House, this activation brings premium craftsmanship and elevated storytelling to one of the world’s busiest international gateways. Because at retail - especially in travel - we believe great brands deserve unforgettable moments.

02/03/2026

This Elevator Doesn’t Go Anywhere…But It’s Pulling People Inside

In the heart of Manhattan’s NoHo neighborhood, Great Jones Distilling Co. stands as New York City’s first whiskey distillery since Prohibition - a bold, multi-level destination where craft spirits, dining, and entertainment converge into one unforgettable experience.

To spark curiosity and draw more visitors inside, Theory House created a storefront illusion that's impossible to ignore: an “elevator” that appears to open and close as pedestrians pass by. What seems like a working set of doors is actually a seamless video installation, revealing dynamic glimpses of the vibrant moments unfolding inside - from cocktails and music to immersive events. The result is a dynamic storefront touchpoint that increases engagement and helps convert foot traffic into venue traffic.

01/20/2026

As we move into 2026, here's a look back at some of the work we're most proud of from this past year at Theory House. This short video captures just a few highlights - projects that challenged us, clients who trusted us, and a team that showed up with creativity and grit every single day. To everyone who was part of these stories: thank you. Here's to building even more together in the year ahead.

Address

9935-D Rea Road #121
Charlotte, NC
28277

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17046650714

Website

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