Up To Something

12/18/2024

That billboard ain’t right. Bet the client’s pi**ed.

Oh, sh*t!

Or, that time our Meacham Beauty billboard vinyl took that tired old “before and after” spa trope and stretched it—well beyond anyone’s expectations.

How?

By exceeding the limitations of the medium.

And disregarding the boundaries inherent in hundreds of “billboard best practices” listicles, tucked away all over the internet.

Wrap that around a ridiculously big idea.

Work with a media company like Riley Outdoor, LLC that’s as smart as the work itself. And installers as resourceful as the knives in their pockets.

And, blammo. There it is.

This could be you. It could be your clients …

08/07/2024

After a couple decades in the billboard industry, we’ve noticed some concerning things—very concerning things—judging by the pained expression on Richard Molinaro’s face.

Out of home “best practices”—they’re our industry’s bad habits. They’re vague enough to be misinterpreted, yet direct enough to be ignorantly followed.

That’s not helpful. You need deliberate. Detailed.

You need a source that goes beyond the ambiguous billboard creative “best practices” listicles we’ve all come to evangelize.

You need our “Best of the Best Better Best Practices of Out of Home Advertising Creative” video series that covers Contant, Imagery, Color, and Typography—all specifically designed for the issues and challenges that we face daily in this industry.

And you need it now. So jump into our first. Head first.

Todd Turner covers billboard content, and how to organize it. Enjoy!

03/20/2024

This just reinforces our commitment to thinking big for small businesses.

Our campaign for Hyundai of Dothan is shortlisted between Nissan and Sixt in the 2024 Awards.

03/19/2024

What types of Mom-and-Pop shops benefit from outdoor advertising?

All of ’em.

But, some will benefit more with different placement and messages.

For instance, The Everyday Market in Belmont, NC or Sumaq Coffee in Charlotte’s LoSo, could benefit from a single billboard ad, within a mile or two of their locations.

Purely promoting awareness.

And steering folks away from the mermaids, the bread place, and the golden arches.

Getting steadier foot traffic and partially covering the inflated cost of ingredients.

Las Mamacita's Mexican Restaurant was able to repeatedly stake their claim in League City, TX, an area oversaturated with not just Tex-Mex, but restaurants of all kinds.

Demanding headspace for anyone with an empty belly. And gettin’ butts in seats as a result.

Or Julian's Plumbing in Charlotte, NC or Johns Plumbing, Heating & Air Conditioning in Greensboro, NC. Given the scarcity of qualified technicians, they might need a hiring campaign.

Or a series of posters conveying this Spring’s HVAC tuneup deals.

Ensuring a steady flow of applicants, and likely keeping up with the demand that that tuneup campaign’ll bring.

Gulf Coast Windows in Houston saw the benefits of billboard advertising. Year after year. Refreshing their billboard ahead of hurricane season.

It’s simple. Billboards work hard so you can work less. Allowing you more time to run the business.

We could go on and on. Listing out mom-and-pops that we’d love to work with, and how best to utilize out of home in their particular circumstances.

But, in the end, these are our best guesses from the outside looking in.

Supporting these businesses with great advertising creative is important to us. So much so that we have promotional pricing just for mom-and-pops. Check it out: https://uptosomething.agency/momandpop

02/08/2024

Question: Do you know what indicates a billboard’s rate?

Hint: It’s not planetary alignment. Or El Niño.

Answer: It’s location demand.

Small Businesses: There are ways to use that to your advantage.

Media Companies: There are ways to elevate that demand.

If you’ve got questions, we've got responses.

Come at us.

02/07/2024

Let's say your a home service company—plumbing, roofing, HVAC, pest control, junk removal, windows, siding, and all of those essential businesses.

It's tough to hold on to the top Google spot even if you can pay to play. What if you could change the game?

Make it a popularity game. Billboards + Great Creative = Your company being the first one people think of in the exact moment they need you.

Check out five of our most effective campaigns: https://uptosomething.agency/blog/5-home-services-billboards-that-stand-the-eff-out

02/07/2024

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You can expect: updates and anecdotes about us and the somethings that we’re up to, creative and marketing inspiration from the deepest reaches of google, the latest in out of home creative news, tips, suggestions, and encouragement to get the most out of out of home, and most importantly, warm re...

02/07/2024

You've probably seen some pretty hum-drum restaurant billboards. 😴

You've probably also forgotten them because they're...well, forgettable.

We're dishing up five restaurant billboards you won't forget. 🍽

https://uptosomething.agency/blog/five-deliciously-effective-restaurant-billboards