Good Espresso Design Co.

Good Espresso Design Co. Crafting thoughtful, strategy-led brand identities for creative minds who value connection, clarity, and timeless design.

Welcome to Good Espresso. ☕️ While the name has changed, everything you know and can expect from working with me, Anna, ...
07/31/2026

Welcome to Good Espresso. ☕️
 
While the name has changed, everything you know and can expect from working with me, Anna, remains the same: thoughtful strategy, intentional design, and creating brands that feel authentic to the people behind them.
 
As my business has grown, I wanted a name that better reflects where it’s headed and helps me carve out a more distinctive place in the branding world. Good Espresso felt like the perfect fit.
 
Whether we worked together years ago or just recently, you’ve played a part in helping this business grow into what it is today. If we’ve worked together before, thank you! Your trust, referrals, and kind words have helped shape this next chapter more than you know.
 
I can’t wait to share what’s been in the works in the weeks ahead!

Xo Good Espresso

Kicking off 2026 with a glimpse at our biggest branding project of 2025 💗This rebrand included, a full logo suite, color...
01/09/2026

Kicking off 2026 with a glimpse at our biggest branding project of 2025 💗

This rebrand included, a full logo suite, color palette, custom typography, two patterns, illustrations, photo direction, marketing materials, and brand guidelines— all grounded in Capsule Collective’s business strategy.

Hands down my favorite project of the year. Working with Capsule to bring this brand to life was so rewarding 🫶🏼

Ready to elevate your brand? DM to book a consult 👩‍💻

Taking a moment to reflect on my favorite branding project of 2025 with What’s your favorite color way? ✨
01/09/2026

Taking a moment to reflect on my favorite branding project of 2025 with

What’s your favorite color way? ✨

Rounding out Hollister’s holiday campaigns with two very different typography moments ✨❄️For Sugar Plum Season, we leane...
12/08/2025

Rounding out Hollister’s holiday campaigns with two very different typography moments ✨❄️

For Sugar Plum Season, we leaned into a femme, high-holiday look with glowy letterforms, soft sparkle elements, and a touch of ballet-esque elegance to bring the “sugar plum” mood to life. I concepted the final typography, making sure it felt festive and elevated.

For Black Friday, the goal was clarity, boldness, and instant brand recognition. We created a straightforward type direction with a pop of red and executed the campaign design to feel unmistakably “Black Friday,” while still tying back to Hollister’s brand world.

Excited for all the design moments to come in 2026 with this team!

CD: Richard Irving
AD: Rachel Otte

Kicking off Hollister’s holiday campaigns with some very cozy typography ❄️ 🎄 For Festive Fleece, our team set out to cr...
11/28/2025

Kicking off Hollister’s holiday campaigns with some very cozy typography ❄️ 🎄
 
For Festive Fleece, our team set out to create a nostalgic, classic holiday moment. I worked into the concept direction and brought the final typography to life, pulling in deep reds and snowflake borders that tie back to our holiday store bag.
 
For our Feel Good campaign, we wanted something that felt as ultra-soft as our fleece products, so I concepted the direction and designed our type pairing our existing “Feel Good” lockup with cloud-like letterforms and soft border details to bring that feel-good vibe full circle.
 
CD: Richard Irving
AD: Rachel Otte
“Feel Good” letters originally by Kevin Simpson

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Charlotte, NC
28203

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