Greenspon Advertising

06/02/2026

Insight from AirOps's Next conference: Search is evolving beyond traditional SEO as AI-powered answer engines become a primary way people search for information.

Brands that focus on authority, trust, and genuinely helpful content will be better positioned to appear in the answers consumers are looking for.

https://www.marketingbrew.com/stories/optimizing-for-AEO-ai-answers-airops-next-conference-takeaways

Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.

05/28/2026

Interesting perspective from SmartBrief on why companies need to “fail smartly” with AI.

Organizations that see the most value from AI aren’t just chasing automation; they’re learning quickly, testing strategically, and using AI to improve their business decisions.

https://www.smartbrief.com/original/when-it-comes-to-ai-fail-smartly?utm_term=34C57EDF-7D18-4041-9A6B-099BE4E46998&lrh=d5fd0f6ec30d61507ad4fac844aad88a7cceeb8d39739c4403f84d9d4f4fa133&utm_campaign=6BF7B449-88C1-432B-8FAC-F16893D102E5&utm_content=1A9D29D6-3B61-4767-ACB4-7258CACCA899&utm_source=brief

As marketers face ongoing pressures from all sides on using AI, including generative AI, they need to simply: Fail smartly.

05/22/2026

Great article on how the rise of the WNBA is becoming one of the biggest stories in sports marketing.

https://www.emarketer.com/content/brands-rush-partner-with-wnba-its-popularity-soars

WNBA

As the WNBA celebrates 30 years since its founding, popularity is skyrocketing and advertisers increasingly see the league as a slam dunk partner.

05/22/2026

With Salesforce – I just got recognized as one of their top fans! 🎉

05/19/2026

Whether people love a brand logo update or don’t find it appealing, a brand refresh always creates an interesting discussion.

There’s been a lot of buzz around Spotify and its 20th anniversary logo, another reminder that strong brands continuously evolve.

Brand updates aren’t just about aesthetics; they can reflect a company’s growth, evolution, and how it wants to remain relevant in the future.

One thing is certain: people are talking about Spotify!

https://www.mogazmasr.com/108941

Mogaz > Entertainment > New Spotify Logo Turns Mobile Icon Into Disco Ball, Sparks 20th Anniversary Reaction Entertainment New Spotify Logo Turns Mobile Icon Into Disco Ball, Sparks 20th Anniversary Reaction ByBrandon Hayes PublishedMay 18, 2026 6:21 PM Last updated: May 19, 2026 7:33 AM 4 min read....

05/18/2026

Just earned the Salesforce Advanced Customer Journeys badge and continuing to expand my knowledge in AI, customer experience, automation, and personalized marketing.

AI and automation are making these journeys smarter than ever, shifting marketing away from isolated campaigns and toward more meaningful, connected customer experiences.

https://trailhead.salesforce.com/content/learn/modules/advanced-customer-journeys

Salesforce

Discover how to build effective customer engagement campaigns, gather feedback, and more to enhance your customer lifecycle journeys.

05/12/2026

Fun example of smart sports marketing from State Farm and Caitlin Clark. Clever brand integration, turning the stanchion pad into part of the story instead of just background signage.

https://brand-innovators.com/caitlin-clark-talks-to-stanchion-pad-in-new-state-farm-spot/

05/07/2026

I’m proud to earn the Salesforce Business Rules Engine badge.

AI and automation continue to reshape marketing and business operations, and tools like this help organizations create smarter workflows, streamline decision-making, and move faster in a rapidly changing environment.

https://trailhead.salesforce.com/content/learn/modules/business-rules-engine/automate-business-processes

Discover how automation tools like Business Rules Engine enhance workflows in Salesforce Flow, OmniStudio, and beyond for efficient business processes.

05/04/2026

Great article on how athletes aren’t just endorsing brands anymore; they're becoming their own brands. They're building platforms that outlast the short window of their playing careers.

A good reminder for marketers: don’t just think in campaigns—think in partnerships with athletes who truly own their influence.

https://www.thedrum.com/news/sports-stars-are-becoming-businesses-the-smart-ones-are-building-them-early-enough

As F1 lands in Miami, industry leaders unpack how sport, creators and capital are reshaping media, where short-form video dominates, brand value is built through content and structure matters as much as reach.

04/28/2026

Insightful article here. Agentic AI isn’t the end of SaaS; it’s a reset.

The shift is from tools people use to systems that act on their behalf, forcing a rethink of how value is delivered for brands and advertisers.

https://www.thedrum.com/opinion/the-saaspocalypse-brigade-has-got-it-backwards?utm_campaign=newsletter_b2b_briefing&utm_source=pardot&utm_medium=email

As agentic AI panic grips enterprise tech, Braze CEO Bill Magnuson argues the SaaSpocalypse narrative misses the point. This isn’t the end of platforms; it’s a brutal reset of what real infrastructure demands.