Greenspon Advertising

09/25/2026

What really drives results on Instagram?

Instagram chief Adam Mosseri shares some interesting insights in this piece from Social Media Today: original content, recency, engagement, and, most importantly, creating content people actually want to share.

See the link in comments below

09/22/2026

Here’s another great example of an athlete partnership going well beyond the traditional endorsement.

Just Salad didn’t simply put NY Knicks star Jalen Brunson in an ad. He’s a partner and equity owner with a real stake in the brand’s success, and the partnership has an authentic connection: New York.

And they're looking beyond traditional media metrics, measuring same-store sales, new-customer trials and share of voice.

That’s what meaningful sports partnerships should do...connect with fans and drive business results!

New York Knicks Just Salad

“I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.

09/15/2026

A good article from Social Media Today on LinkedIn’s Thought Leader Ads, which allow brands to amplify content from individuals, turning authentic voices and endorsements into paid media.

And according to LinkedIn, these ads are generating 1.6x higher engagement than single-image ads.

Another example of how effective brand messaging sometimes doesn’t have to come directly from the brand.

https://www.socialmediatoday.com/news/linkedin-shares-tips-on-thought-leader-ads/830359/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202026-09-15%20Social%20Media%20Today%20Newsletter%20%5Bissue:89185%5D&utm_term=Social%20Media%20Today

The platform allows marketers to boost positive user-generated content as a way to promote brand awareness via individual endorsements.

09/11/2026

With Atlantic Coast Conference – I just got recognized as one of their top fans! 🎉

09/09/2026

The new Atlantic Coast Conference campaign is a great example of how sports marketing can tap into something that’s already there… passionate fans.

https://theacc.com/news/2026/9/3/general-acc-unveils-new-brand-campaign-receipts-showcasing-the-collective-strength-of-the-acc.aspx?

CHARLOTTE, N.C. (theACC.com) – The Atlantic Coast Conference has launched “Receipts,” its new brand campaign for the 2026-27 academic year, celebrating the passion fans have for their individual schools while showcasing the collective strength of the ACC’s 18 member institutions.

09/01/2026

This is a great example of agile marketing.

Factor had already been pursuing Serena Williams as a brand partner when her return to tennis created a most unexpected opportunity. Instead of sticking with the original timeline, the brand and Maximum Effort moved quickly, compressing months of planning into just a week to launch the campaign around the US Open.

Sometimes the best marketing opportunities aren't on the original plan!

https://www.adweek.com/brand-marketing/factor-serves-up-a-glp-1-meal-plan-in-new-serena-williams-ad-spot/

The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.

08/25/2026

The World Cup may be over, but the marketing world is still seeing its impact.

The Athletic saw a 40% year-over-year increase in readership during the first few weeks of the tournament and grew its roster of advertising partners to 25 in 2026.

What’s interesting is what comes next...

The Athletic is already looking ahead to the 2027 Women’s World Cup and LA28, aiming to turn that surge in fan interest into long-term audience growth and new sponsorship opportunities.

A great example of the power of sports marketing: the event creates the moment, and smart marketing turns that moment into lasting engagement.

https://www.marketingbrew.com/stories/world-cup-the-athletic-audience-sponsorship

After a 40% readership boost around the tournament, the outlet is turning the page to focus on Women’s World Cup and LA28 content and sponsorships, its CCO said.

08/19/2026

A very creative commercial from Kia America and a good reminder that even with all the technology available to marketers today, creativity still matters.

Worth a watch...

https://www.youtube.com/shorts/w0m4uOBaa4c

The all-new 2027 Kia Seltos is built for the real world.

08/13/2026

Proud to have helped bring together a partnership between NCAST, the NC Governor’s Highway Safety Program (GHSP), and Norsan Media around this year’s World Cup.

The omnichannel campaign combined radio, print, and social media to support NCAST’s Hispanic traffic safety initiative, reaching audiences across multiple touchpoints.

By connecting our traffic safety message to the excitement and fan engagement surrounding the World Cup, we reached audiences in a relevant and culturally meaningful way.

It’s a great example of the power of sports marketing: bringing the right partners together, finding an authentic connection to the event, and creating a platform that delivers value for everyone involved.

08/10/2026

This is an older story, but if you’re involved in sports marketing, it’s definitely worth a watch.

A fascinating look inside McLaren Racing and how marketing, brand strategy, and fan engagement have helped build one of the most powerful brands in global sports.

Lots of great takeaways here for marketers well beyond motorsports!


https://www.youtube.com/watch?v=29PeFRHIlEA

McLaren Racing CEO Zak Brown discusses the technology, data and eff...