The Daniel Group

The Daniel Group We help industrial businesses measure, manage, and improve customer experience. Our work is primarily with business-to-business companies.

The Daniel Group provides a range of consulting and research services designed to help companies improve customer service.

"Technology can deliver a message. It cannot make the message meaningful."AI is faster than ever. But 71% of customers s...
05/29/2026

"Technology can deliver a message. It cannot make the message meaningful."

AI is faster than ever. But 71% of customers still prefer human connection (Zurich Insurance, 2024).

The tools aren't the problem. Mistaking them for the solution is.

Why communication — not automation — drives NPS →
https://bit.ly/CX_Communication or link in bio.

0.80.That's the correlation between communication scores and NPS in our database of 600,000+ B2B surveys.For context: ov...
05/28/2026

0.80.

That's the correlation between communication scores and NPS in our database of 600,000+ B2B surveys.

For context: overall satisfaction takes 12 quarters to hit that same number.

Communication moves NPS now. Satisfaction moves it eventually.

Full breakdown of what this means for your CX team →
https://bit.ly/CX_Communication or link in bio

Most empathy breakdowns don’t happen because people don’t care.They happen because teams default to process under pressu...
05/19/2026

Most empathy breakdowns don’t happen because people don’t care.
They happen because teams default to process under pressure.

Explain → fix → move on

But the impact hasn’t been acknowledged yet.

That’s where trust erodes.

I unpacked this more in our latest blog.

Have you seen this happen?

Full blog here: https://bit.ly/Customer_Empathy or link in bio.

Learn how our NMC uses Customer Feedback to grow their company. "I go back to the data, really, and understanding a key ...
05/15/2026

Learn how our NMC uses Customer Feedback to grow their company. "I go back to the data, really, and understanding a key part of, especially around the promoter, passive and attractor reasons, that key question of the likelihood that you would refer NMC to others. And that's key for a sales rep and really for a sales focused environment. It's about building the business within that territory. And that's a critical piece, especially as more and more customers place more weight and value on customer experience now more than maybe they ever have." Kirk Kaiser, Director of Sales Effectiveness

NMC, Inc. In this video, Kirk Kaiser, Director of Sales Effectiveness, NMC, discusses some lessons learned in his CX experience with Lynn Daniel, CEO, The

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