Cordell Racing

09/14/2026

The Beatles said, “All You Need Is Love.”

In the trade show world, we made one small adjustment.

All You Need Is LEADS.

A cool activation is great.
A packed booth is even better.
But at the end of the show, it needs to generate conversations and leads for your sales team.

That’s what we build our NASCAR simulator activations around.

Get attendees to the booth.
Give them a reason to stay.
Capture their information.
Create the conversation.

Love is great. Leads pay the bills. 😎

Cordell Racing
cordellracing.com

08/28/2026

Figured we'd try some old-school marketing. 😂

Need more traffic and leads at your next trade show?

Take a number.

Cordell Racing turns a full-size NASCAR simulator into a traffic-driving, lead-generating activation that gets attendees out of the aisles and into your sponsors' booths.

Apparently our marketing department has gone back to the 80's.

cordellracing.com 🏁

08/06/2026

🏁 We're hitting the road this fall!

We're excited to announce our upcoming schedule of NASCAR race weekends and industry trade shows where our NASCAR Racing Simulator will be delivering unforgettable experiences while helping our sponsors connect with customers in a fun and engaging way.

Think you have what it takes to top the leaderboard?

🏆 At every event, the Fastest Lap of the Event wins TWO tickets to any NASCAR race in the country!

Before taking your shot, participants simply:
✅ Visit our sponsor's booth
✅ Learn about their products and services
✅ Race our professional NASCAR Racing Simulator
✅ Set the fastest lap for your chance to win!

This fall, you can find us at:

🏁 Raceway – Cook Out 400

🏁 Raceway – Cook Out 500

🏁 – Food Distribution Solutions Conference

🏁 Motor Speedway – Bank of America 400

🏁 Funeral Directors Association (NFDA) – International Convention & Expo

🏁 – AAPEX 2026

🏁 Association of REALTORS® – NAR NXT, The REALTOR® Experience

🏁 – Expo! Expo! Annual Meeting & Exhibition

If you'll be attending any of these events, stop by, meet our team, learn about our sponsors, and see if you have what it takes to top the leaderboard!

If you're planning a trade show, customer event, dealer meeting, or corporate activation and want an attraction that drives booth traffic, creates meaningful engagement, and leaves a lasting impression, let's connect.

See you at the track! 🏁

07/28/2026

07/28/2026

There's nothing better than using motorsports to put smiles on kids' faces.

We were honored to be part of Primrose School of Barker Cypress' 25th Anniversary Celebration in Texas, which also celebrated America's 250th birthday with a patriotic parade and family event.

Our NASCAR simulator gave students the opportunity to climb into a real race car, learn about NASCAR, and experience what it's like to sit behind the wheel. For many, it was their very first introduction to the sport.

To make the day even more exciting, every student had the chance to enter a drawing to win 2 NASCAR tickets to any NASCAR race in the country.

Seeing the excitement on the children's faces and the enthusiasm from the teachers and families was a great reminder of why we love what we do. Racing has a unique way of bringing people together, and it's rewarding to share that experience with the next generation.

A big thank you to everyone at Primrose School of Barker Cypress for inviting Cordell Racing to help celebrate this special milestone. Congratulations on 25 years of excellence, and here's to many more!

06/25/2026

Today we're excited to introduce a refreshed look for Cordell Racing Simulators.
Over the years, we've grown beyond racing simulators alone. We've helped exhibitors, associations, and event organizers create memorable experiences that drive engagement, increase booth traffic, and connect brands with attendees in meaningful ways.
Our updated logo reflects that evolution while staying true to the racing heritage that started it all.
While our look has changed, our mission remains the same:
🏁 Create experiences that attract attention.
🏁 Drive engagement and participation.
🏁 Deliver memorable moments that people talk about long after the event ends.
As we continue expanding our experiential marketing and event activation programs, we're excited for what's ahead.
Thank you to our customers, partners, and team members who have been part of the journey.
Here's to the next chapter.

06/24/2026

Way to go Jayden Cordell !!! https://www.wfmynews2.com/article/sports/local-sports/that-kid-can-drive-15-year-old-racer-speeds-to-victory-debut-season-bowman-gray-stadium-winston-salem-nascar-street-stock-car-racing/83-443fdc9e-0469-49a4-b325-5f16b5a3be39?fbclid=IwY2xjawSoIxZleHRuA2FlbQIxMABicmlkETFLNHdFVE5vR2p6YXduS3B5c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHsK8xxQ2wn2tFY5jeeAwIIF0RBWwOY6l_BQAmfKBmjkmANMKdSdI8JujnqUX_aem_klB6NtPC7Ix6fQjtML9_Cw Way to go Jayden Cordell

Jayden Cordell won first place in the Street Stock Car race on June 20.

06/12/2026

We're excited to announce that Cordell Racing Simulators will be exhibiting at IAEE Expo! Expo! 2026 in Milwaukee, WI. 📍 Booth #919

Expo! Expo! is one of the premier gatherings for the exhibitions and events industry, and we're looking forward to connecting with event organizers, venue professionals, exhibitors, and industry partners from across the country.

Stop by Booth 919 to experience our racing simulator, see how we're helping organizations increase exhibitor engagement and create more valuable sponsor opportunities, and compete in our Fastest Lap Challenge.

🏁 The fastest lap each day will win two NASCAR race tickets.

If you're attending Expo! Expo!, we'd love to connect. See you in Milwaukee!

06/05/2026

Today we lost a true NASCAR legend, Ned Jarrett.
I have many great memories connected to Ned, but one that stands out was having Ned mention our product, Race Cakes, during a national television broadcast.

For a small business built around a passion for racing, that recognition meant a great deal.

Beyond his accomplishments as a champion driver, Hall of Famer, and broadcaster, Ned was simply a great person. He always carried himself with class, professionalism, and genuine kindness.
My thoughts and prayers are with the Jarrett family and everyone whose lives he touched.
Thank you, Ned, for everything you gave to NASCAR and for the memories you left behind. You will be missed.

05/22/2026

Today we lost NASCAR driver Kyle Busch. While fans knew him for what he accomplished on the track, there are also the moments away from racing that many people never got to see.
Back in 2011, Cordell Racing teamed up with Terry Lynch, who was serving as President of the Professional Race Truck Transporter Association, a group formed by NASCAR hauler drivers to give back to charities and communities in need. Terry now drives for Peterson Racing.
At the time, Hope House in Myrtle Beach was looking for help supporting homeless high school students. We reached out to Kyle Busch, and without hesitation he welcomed us to his race shop and donated pallets of M&M’s Racing shirts along with food and toiletries to help those kids.
Champion Tire & Wheel also stepped up by providing the hauler used to transport the donations to Myrtle Beach.
It wasn’t for publicity. It wasn’t for attention. It was simply about helping people.
Moments like that say a lot about a person’s character and are a reminder that some of the biggest impacts happen quietly behind the scenes.
Our thoughts and prayers are with his family, friends, team, and fans.