J. Ashley Innovations

J. Ashley Innovations Color-drenched brands & Showit websites for wedding pros and creative business owners who want to look effortless, elevated, and built to book.
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I’m absolutely over the MOON to share that I’m speaking at Reset | Photography Conference, Education  & Community!!! 💃🏻✨...
09/02/2026

I’m absolutely over the MOON to share that I’m speaking at Reset | Photography Conference, Education & Community!!! 💃🏻✨

As soon as I opened the email, I IMMEDIATELY squealed and ran upstairs to my husband’s office to share the news with him. We hugged and jumped around for a minute, then talked about much I was looking forward to it. The idea of public speaking used to have me hiding under a rock, but it turns out, when you love what you do, yapping about it becomes fun and exciting 🤣

What an honor it is to be included among such an incredible panel of speakers to help photographers grow the business of their dreams! I truly can’t wait to share all about branding with you!! 🎨

Join me in Panama City Beach March 1-3, 2027 and use code JORDANCHAN to save $100 on your ticket 🙌🏼

Kelly is a Certified Client Management Software for Creative Service Businesses Expert who works with wedding profession...
08/26/2026

Kelly is a Certified Client Management Software for Creative Service Businesses Expert who works with wedding professionals to streamline their systems and stop the mental spiral.

From the start, we knew her brand and website needed to sell more than just her services, it had to sell the lifestyle her clients are CRAVING:

Peaceful mornings, fully booked calendars, but with to breathe.

Rosé on a boat at sunset on a week day, with no business stress in sight.

Oh, and a business that’s just as beautiful and buttoned-up behind the scenes as the work her clients deliver.

We blended coastal elegance with elevated tech energy, and the website reflects that at every click. Plus, a big shoutout to Theresa Sullivan | Copywriter for the dreamy, conversion-ready copy that seals the deal for viewers!

Aaaand fun fact, Kelly did all my Dubsado! I’m so glad Threads brought us together last year because I don’t think we could do business without each other anymore! 👯‍♀️

And lemme just say, I WILL give you all that (and a bag of chips) 💅🏼
08/21/2026

And lemme just say, I WILL give you all that (and a bag of chips) 💅🏼

When I sat down to design the home page for Priscilla | Watercolor Wedding Invitations the ideas flowed out of me unlike...
06/24/2026

When I sat down to design the home page for Priscilla | Watercolor Wedding Invitations the ideas flowed out of me unlike I’ve ever experienced before!

What she creates for her couples is so beautiful and artistic that it sent my brain spiraling immediately (in the best way!!!) and I couldn’t execute fast enough. I wanted movement so I coded in extra parallax elements and added videos. I wanted it to feel immersive so I coded a letterpress effect, added her hand-painted watercolor in as backgrounds, and of course, everywhere you look you’ll find her absolutely stunning stationery work.

This logo mark was meant to be a “brand a glance” that tells you the whole story in one place.

Take a closer look and you’ll see:
🥭 Guava, a nod to her hometown in Brazil
🐾 Her two perfect puppies, Magnolia and Penny
🎨 Paintbrush, palette, and paint
💌 Envelope (bc stationery)
💍 Wedding rings since she works in the wedding industry
🌼 Golden Trumpet Flower, the unofficial national flower of Brazil
👃🏼 Perfume bottle as a nod to when she painted perfume bottles earlier in her business
🍾 Her favorite bottle of bubbly

Her “about” page is one of my favorites on the site! If you zoom in, you can see her story illustrations are watercolor spot paintings she did, and I coded the text to look like letterpress so it truly looks like this could’ve been something she made herself

A submark with her initials in the shape of a vintage stamp, which also provided us with the stamp frame around images throughout the site!

A pattern I designed for her based on a linen napkin I saw at a restaurant. Feels perfectly elegant and coastal, and makes something that’s graphic feel natural

Priscilla’s About page is full of watercolor elements, facts about her, and notes on what working with PBDS is like 🩷

This logo mark features a script font that is scarily similar to Priscilla’s actual calligraphy, and an envelope, of course!

A Contact page with a surprise featured: the ability to toggle between inquiring as a couple or reaching out as a planner! Kudos to Andrea | SEO Website Copywriter for Wedding Pros for the idea!

The envelope liner features hand-illustrated lilacs, which are a personal nod to her own wedding day and can be found

Being a graphic designer, there are very few times where I get to physically touch my work, so believe me when I say I s...
05/04/2026

Being a graphic designer, there are very few times where I get to physically touch my work, so believe me when I say I spent most of the night with tears in my eyes in total disbelief that this event was completely covered in my work!!!! Like what!?! 😭😭

Then add in getting to celebrate my dear friend Emily, and truly I don’t think I’ll ever recover. Watching her grow in both her work and herself over the past couple of years has been more incredible than I can put into words. Cheering on Something Borrowed and The Murrays for life!!!! 🥹🩷

I would relive this night over and over if I could!!

Planning, Design, and Details:
Branding and Web Design: .ashleyinnovations
Venue:
Florals:
Grazing Table and Dessert Cart:
Light Bites and Cocktails:
Wine:
Photography:
Content Creation:
Videography:
Cake:
Cookies:
Custom Scent and Candles:
Mini Print Machine: .frances.art
Live Engraving:
Rentals:
Shuttle Service:

This morning's coffee date with Claire had me reminiscing about the brand pattern we designed, and I'm so in love with h...
04/29/2026

This morning's coffee date with Claire had me reminiscing about the brand pattern we designed, and I'm so in love with how it turned out!!

Take a peek at some behind-the-scenes illustration meanings 🫶🏼

Coming soon to a doggie bandana near you 🤣👀

I’m OBSESSED with maximalism in interior design, and in a voice note to  yesterday, I realized it’s exactly how I approa...
04/17/2026

I’m OBSESSED with maximalism in interior design, and in a voice note to yesterday, I realized it’s exactly how I approach my brand projects too 💅🏼

Most of my clients walk away with over a thousand files at export (sometimes two thousand 😅)

Do they know what every single one is? Maybe not, but they are ARMED 👏🏼 they have everything they could ever need to tackle anything that comes their way

Literally the last thing I want my clients to stress over is emailing me a year later asking for print-ready files or a different colored version of their logo!!

Their brand is set to grow with them, not just meet them where they are right now.

This is what maximalism looks like in a brand identity; it’s truly a full visual runway to run your business 💃🏻

Swipe to see everything (and a few love notes from my people!)

Most people think their website is the problem, but honestly, it’s not your website…It’s that there’s no brand supportin...
04/13/2026

Most people think their website is the problem, but honestly, it’s not your website…

It’s that there’s no brand supporting it 👀

If all you’ve got is a standalone logo, that doesn’t actually give your business anything to work with. It doesn’t create a look, a feeling, or any real direction. It’s just very small one piece!

So when it comes time to build a website, one of two things usually happens:

💻 You’re piecing it together yourself, picking a template that has fonts and colors that feel “close enough” to the vibe you’re going for…

💻 A designer is doing the same thing, but with limited direction because they don’t have colors, fonts, or a creative direction to pull from.

So while your site might end up functioning or even looking “good,” it doesn’t feel layered or distinctive or instantly recognizable…It doesn’t feel like something that could only belong to you.

And I’d bet my bottom dollar it’s not just your website that feels that way, it’s prooobably everything 😅

Your social graphics, your marketing, your client guides, all your visuals! It’s all being built from the same very tiny starting point.

So of course it’s hard to stand out! There’s nothing there to actually make them stand out!

That’s what happens when the brand stops at the logo.

A full brand gives your website depth instead of just structure. It gives your content personality instead of only consistency. It gives you actual creative direction so you’re not guessing every time you need to make something (or putting whatever fonts were on the Canva template on your IG post for the day…)

When you’ve got a full brand in place, you can feel the difference IMMEDIATELY 👏🏼

Want a website that has your dream clients racing to your contact page? That starts with a brand, my friend, but I can do both for ya 😘 shoot me a DM to get started!

It’s   and I want to show you the behind-the-scenes of my brain 🧠✨It’s loud, it’s fast, it’s full of 472 thoughts at any...
04/07/2026

It’s and I want to show you the behind-the-scenes of my brain 🧠✨

It’s loud, it’s fast, it’s full of 472 thoughts at any given moment.

It gets hyper-fixated on the most random things (ask me about my current obsession, I dare you). It picks up on details that no one else notices. It thrives with structure but will also impulsively rearrange my entire living room at 7 AM on a Saturday because ✨ dopamine ✨

It’s autistic, and no, that’s not a bad thing.

For me, autism looks like:
🖥 Hyper-focus so strong I forget the world exists (unless my husband or  remind me to eat…which they frequently have to)
🍾 Feeling joy so big it makes my whole body buzz (seeing my work on a pillow in real life had me in tears!!)
📚 Needing quiet, cozy time to regulate (with my dogs, obviously)
👀 Noticing every single little detail (which, hi, is why my designs go so hard)
🚦 Sensory chaos (weird textures and loud noises? Straight to jail…and I hope you pictured that episode of Parks & Rec reading that phrase)

Let me be so honest with you: every single one of these things makes me really freaking good at what I do.

I see what others miss and create experiences that feel right. I obsess (in the best way) over the details that make a brand unforgettable. My brain was MADE for this!!

Got questions about autism or how I designed my business to work for my brain (not against it)? My inbox is always open, let’s chat 🫶🏼

Address

Charlotte, NC

Opening Hours

Monday 10am - 5pm
Wednesday 10am - 5pm
Friday 10am - 5pm

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