10/01/2026
If you’re a business owner who never knows what to film, this series is for you.
Welcome to Content Creation 101. Simple ways to make your content look more intentional without making it complicated.
And first up: can we retire the slow pan across the room and calling it B-roll? 😂
Here's the trio that actually makes people stop scrolling: wide, medium, detail.
Wide shot: this is your "set the scene" moment. The full salon chair, that pretty window light, the whole vibe of the space.
Medium shot: now we're getting cozy. Stylist and client together, hands in motion, the service actually happening.
Detail shot: and this is where the magic seals the deal. The color being mixed, the final curl, that little reaction on your client's face.
I used Blonded Salon to show this off because their space is just so pretty to film, but honestly, this works for literally any business.
Three shots, one really good story. That's the difference between content people scroll past and content that gets you booked.
Save this one, you'll want it for your next shoot.